2-STEP FORMULA ‘MAIN OBJECTIVE: MEET THE EXPECTATIONS FROM THE TITLE & THUMBNAIL ‘3 CORE ELEMENTS 1. PROVIDE CONTEXT WHAT D0 YOU NEED TO KNOW FOR THE VIDEO TO MAKE 2. INTRODUCE THE STAKES/PAYOFF 3. CREATE A CURIOSITY GAP iar B0 YoU WANT TO KNOW? oD [EFFORT TIME ENERGY MONEY WARNING: START "VIDEO BODY” NO. LATER THAN THE 20 SECOND MARK 3 SECRETS 1. VISUAL VARIETY. ‘Cvs, Z00MS, OF OTHER VISUAL DYNAMICS 2. CONSISTENT CONTRAST MAIN OBJECTIVE: CUT OUT DULL MOMENTS (HAVE FRIENDS ROAST 3. GOOD PACING YOUR VIDEO IND LONGER CYCLES ATTHE END Dy wrewoo mer wave (| WATCH PEOPLE WATCH YOUR VIDEO MAIN OBJECTIVE: LEAVE A LASTING won wHoLesome