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Learning Module 8
Learning Module 8
Learning Outcomes
Overview
Frames are cognitive shortcuts that people use to help make sense of complex
information. Moral theories determine a theory of the right: they tell us what we ought to
do morally. Moral Theories and Moral Frames Why are they important in moral
decisions?
Positive frames tend to elicit positive feelings and result in risk-taking and
proactive behavior. Negative frames tend to elicit negative feelings and result in risk
aversion and reactive behavior. Stress and the pressure of time amplify both.