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Choose two well-known companies from different industries. Research and identify the market
structure that each company falls under. Provide a brief justification for your choice by considering
factors such as the number of competitors, product differentiation, and entry barriers etc.
For each of the two companies (Company A and Company B), compare and contrast the market
structure characteristics and their implications on the following aspects:
Number of Competitors: Analyze how many firms operate in the market and their impact on pricing
and output decisions.
Entry Barriers: Examine the barriers that potential new entrants face in each market and their
influence on market dynamics.
Price Determination: Explain how each company sets its prices, considering the demand and supply
conditions.
Consumer Power: Evaluate the degree of influence consumers have on shaping the companies'
strategies.
Provide a concise comparison of the market structures of Company A and Company B. Discuss which
market structure you believe is more conducive to consumer welfare, competition, and economic
efficiency. Justify your stance with evidence from your analysis.
Assignment format:
Font: Times News Roman
Font Size: 12
Alignment: Justified
Line Spacing: 1.5
Length: maximum of five pages excluding the cover page, content page and reference
list page.
Referencing Style: Strictly APA referencing style. Minimum of five references.