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Assignment questions

Real World Companies and comparative analysis

In this assignment you are required to do the following tasks

Task 1: Identify market structures by doing the following:

Choose two well-known companies from different industries. Research and identify the market
structure that each company falls under. Provide a brief justification for your choice by considering
factors such as the number of competitors, product differentiation, and entry barriers etc.

Company A: Select a company that operates in an industry resembling perfect competition or


monopolistic competition.

Company B: Choose a company that operates in an industry resembling monopoly or oligopoly.

Task 2: Provide a comparative analysis by looking at characteristics and Implications as provided


below:

For each of the two companies (Company A and Company B), compare and contrast the market
structure characteristics and their implications on the following aspects:

Number of Competitors: Analyze how many firms operate in the market and their impact on pricing
and output decisions.

Product Differentiation: Discuss whether the companies offer standardized or differentiated


products, and how this affects their pricing strategies.

Entry Barriers: Examine the barriers that potential new entrants face in each market and their
influence on market dynamics.

Price Determination: Explain how each company sets its prices, considering the demand and supply
conditions.

Consumer Power: Evaluate the degree of influence consumers have on shaping the companies'
strategies.

Task 3: Overall Comparison

Provide a concise comparison of the market structures of Company A and Company B. Discuss which
market structure you believe is more conducive to consumer welfare, competition, and economic
efficiency. Justify your stance with evidence from your analysis.

In your response, ensure clarity, use relevant real-world examples.

Assignment format:
 Font: Times News Roman
 Font Size: 12
 Alignment: Justified
 Line Spacing: 1.5
 Length: maximum of five pages excluding the cover page, content page and reference
list page.
 Referencing Style: Strictly APA referencing style. Minimum of five references.

NB: COPYING AND PASTING IS A SERIOUS OFFENSE


Due date: 06th October 2023.

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