JANUARY 2024

ControlZ
Pitch Deck
Table of contents
01 About Us 06 Business Model

02 The Problem 07 Milestones

03 The Solution 08 Financial Projections

04 Market Overview 09 Investment Ask

05 Competition
The Problem
 1
Smartphone
The lion's share of this footprint is the
production process.
So, that 160-gram phone requires about

30kg
of the earth to be mined

13Ton
of water is used

85kg =
99.8%
waste before that phone
of solid and liquid waste
has even been used
 Mining for metals takes up

85% - 95%
of a device's total C02 emissions for two years.

The energy required to Energy needed to charge &

make operate a smartphone for
=
1 New Phone 10 Years
 STILL INSIGNIFICANT?

Now Multiply it by 1.5 Billion devices

120000000 MT
This is just in 1 year
14%
ICT represented 1% of the world's
carbon footprint in 2007 which by
2040 will exceed 14% claiming a
portion that's half as large as the
carbon impact of the entire
transport industry.
P R E M AT U R E D I S P O S A L
Mobile phone is replaced on an
average every 2 years, which has
the capacity to be used for at
least 5 years
IMPROPER HANDLING
Smartphones are delicate and
require expert hands to restore
them properly. However, most of
the pre-owned smartphone
market is unorganized.
MISSED OPPORTUNITY
There is still a huge potential
that is still untapped in the
industry, which is ready to be
explored with innovative
solutions
Time to Undo the Damage
The Solution
 MISSION
Our Mission is to Increase the Life Cycle of
the mobile phone

VISION
Our vision is to inspire conscious &
sustainable consumption
About Us
We are developing a unique industrial know-how in India,to
Renew old devices and make them as good as new.
Product

Device renewed to perfection & is

“As Good as New”
both Functionally & Cosmetically.
The Experts love our Device
Unique Selling Proposition

As Good as New Charging Accessory 18-Month Warranty 100% Battery Health

Devices are sold in only All devices comes with fast Devices come with up to 18 All IOS smartphones are
one condition, i.e., As Good charging accessories. months of warranty for sold with 100% battery
as New functionally & peace of mind. health.
c o s m e t i c a l l y.
A Global Eco system

Supply of Devices
Renewal of Devices
Devices sold to
Integrating 3 Value Pools

I N T E R N AT O N A L S U P P LY R E N E W ( C E N T R A L I S E D) GLOBAL D2C
Flow of devices from high Renewing of devices where Selling D2C in multiple
supply to high demand the cost is low, supported countries , Cutting costs and
geographies by ERSO policy delivering value for money
 Economic Benefits

C U R R E N T VA L U E O F The yearly sale of device is worth around

DEVICE
$ 1 trillion, with the lifecycle being 1 Year lifecycle increase
around 2 Years. $500B

UPTAPPED NUMBER An increase in the lifecycle by 1 year

OUR SOLUTION $1T, assuming the devices are worth half the
new device.

2 Year Value
$2T
Market Overview
Market Overview
Global Refurbished and Used Mobile Phone Market (in USD
Billions) 146 TAM
132 $150B
119
107
97
87
79
71
64 SOM
2.47%
$3.75B
3

13
2

-
-262
-2

-3

-242

-7

-392
-252

-282

03
2
2

0
02
02

02

0
0

2
2
2

Y
Y
Y

Y
Y

F
F
F

F
F

*FIGURES ACCORDING TO CUSTOM MARKET INSIGHTS REPORT

Market Landscape

G O V T. RIGH TO REAPIR SUSTAINABLIT Y ERSO POLICY

Pro stance on repair Strong Right to repair policy Sustainable brands are winning ERSO policy to position
Industry for ecological already introduces in India over eco-conscious consumer India as the leader in
reasons and EU, other countries to electronics repair in the
follow suit. coming Years.
Target market

AGE INTERESTS L O C AT I O N LIFESTYLE

18-40 years old: Tech Enthusiasts All the emerging markets of the Aspirational Consumers
Aspirational individuals Trend followers world like Global South Active Social Media Users
seeking premium Conscious consumtion Value for Money
technology advocates Image Conscious
The Competition
01
Leading refurbished smartphone player in
Europe, specializing in thoroughly tested
and refurbished iPhones sold with a
warranty.
Strengths:
• Strong focus on popular iPhones.
• Robust quality control and reputation in
the European market
02
Global online marketplace for refurbished
electronics, partnering with certified
refurbishers for a wide range of devices.
Strengths:
• Diverse refurbished electronics, not
limited to smartphones.
• Extensive network ensuring product
quality.
03
Platform enabling easy selling and
buyback of used electronics, including
smartphones, tablets, and laptops.
Strengths:
• Simplified process for selling used
devices.
• Offers buyback programs and covers a
variety of electronics
The Competition
Multiple marks, dents and scratches ,degraded battery
01 02 03
The Competition

01
Competitive Analytics
Positioning
Price
New
Devices

ytilauQ
Renewed
Refurbished Device
Device
Old
Device
Business Model
Business Model

Supply Renew Distribution

Process
Renew Hub
World’s Most Sustainable smartphone
renewal facility
Greening the workplace
Our facility is both visually impressive and
sustainably designed, with a core focus on
minimizing environmental impact.

• Best case of adaptive reuse

• Primary use of bamboo as a
building material
• Net negative energy consumption
• Rainwater harvesting system
• Evaporative cooling system
Going Beyond Green
Utilizing cutting-edge technology, our facility
is designed to perfect the renewal process,
achieving efficient and minimally disruptive
results in record time

• ESD 2.1 Protected

• Air Showers
• Clean Room
• Temperature Control
• ISO9001:2015 - QMS*
• Advanced QA setup
• India’s first R2 Facility for Renewed
devices*

* R 2 C E R T I F I C AT I O N A P P L I E D
Renewal Process
Industrialization | Component Level Renewal | Quality Assurance
Industrialization
• We operate like OEMs, in an assembly line
fashion, working in bulk where a set of
sequential operations divided among
different teams
• We aim to achieve economies of scale, reduce
costs, increase efficiency, and improve quality.
Device Flow
Present Semi Automated Manual Manual Semi Automated Manual

Part
ELS Repair FQC Packaging
Requirement

Future Fully Automated Fully Automated Semi Automated Fully Automated Fully Automated

To be followed by patented technologies, utilizing AI functionality, robotized processes, and parametric precision
measurements in shielded environments completely eliminates subjectivity and provides the baseline for performing at the
technology level your processes
 Transforming Our Device Flow
Parameters Our Process Conventional Process

Turn Around Time 4 Hours 6 Days

Quality Eliminates Subjectivity Subjectivity

Scalability Economies of scale No Economies of scale

OLD
D E V I C E I N WA R D

"AS GOOD AS NEW" DEVICE

4 Hours
Component Level
Renew
Devices go through component level
renewal. We have mastered

• PCBA Renewal
• Camera Renewal
• Housing Renewal
• Display Renewal
Component Renewal
We have mastered the circular chain of
components for maximum efficiency

Step 4 Step 1
Renew IQC

Step 3 Step 2
Cannibalization Consumption

Part
ELS Repair FQC Packaging
Requirement
Display Renewal
We have a meticulous process to renew
displays of the phone, resulting in keeping
the original one intact.
Our Process includes:
Scratch removal
OCA and Backlight replacement
Display FPC repair
Housing Renewal
Housing is one of the most challenging
components to renew
The process includes:
Anodising
Buffing
Repainting
Camera Renewal
Camera renewal requires extreme
precision and a controlled environment to
keep any dust speck out.
We work on:
Camera lens
Camera sensor
PCBA Renewal
Chip is one of the most important
components that is being renewed.
Our process includes:
IC Repair
Soldering
Reballing
Future is exciting
World's most advanced
process for smartphone renewal
 Disruption Is coming
Conventional Refurbishment Conventional Refurbishment ControlZ Process

Part Cost
15 Part Cost
20
Device Cost
Process Cost 50
5 Part Cost Process Cost
Device Cost 60 5 Device Cost
50 50
Process Cost
5

Total Cost 70 115 75

Time 3 Days 6 Days 4 Hours

multiple marks, dents and Like new Like New

Quality scratches ,degraded battery
Distribution Strategy
01
D2C
We sell our products directly to
our customers through our
online platform controlz.world
which means all the control is
with us.
02
INVENTORY
We have a centralized tracking
of all inventory that makes all
the other process easier, it
also decreases the inventory
cycle,
03
L O W O P E R AT I O N C O S T
We operate with a lean and
efficient team, using
advanced technologies and
automation to optimize our
production and delivery
process
04
PULL MARKETING
We have a product that
attracts people without any
push. We invest in creating
engaging content for people &
provide highest quality for
maximum word of mouth.
Website Growth
Our website is currently drawing half a
million visitors monthly
Payment & Financing Options
We offer an integrated, smooth and easy checkout for our
customers, with many payment options.

We also help our customers get loans easily, even if they have no
credit. We have a large network of platforms and partners that offer
EMI and loans, with flexible and low rates

Some of our partners include:

Snapmint
Bajaj Finserv
ControlZ Easy EMI
Over 50 banks
After Sales
Pan India free Delivery (18,000 + ZipCodes) at the convenience of
consumer home.​

ControlZ Care App

WIP
Partners
Finance and Payment Partners:

Marketplaces & Platform:

Logistics Partners:

Other Partners:
OEM Partners*
Certified Renewed
ControlZ acts as an Integrated Platform to Renew, sell ,and provide after sales service

*WIP
The Milestones
Our milestones

Mar 2020 June 2020 Mar 2022 Feb 2023

Learning controlz.world Renew Hub

Ideation Started working with various Created the Brand and D2C We created one of-a-kind
Curiosity and passion to marketplaces as a seller of Platform facility that has the capability
bring a positive change in the refurbished smartphones. of renewing 5 Lakh devices in
industry. a year.
Meet the Team

Yug Bhatia Priyanka Khanna Rohan Roy

FOUNDER & CEO
2 Years of experience in e-
commerce before starting controlZ
O P E R AT I O N S M A N A G E R
Operations expert, 19+ years in
client servicing, production
planning, warehouse operations,
inventory management, and more
for JK Papers, PCL Foods, FDL, and
Donaldson Filters.
PRODUCTION MANAGER
Mechanical Engineer, 11 years in
production, operation & QM for
OEMs like Lumax, Vivo, Oppo, and
Moshine.
Meet the Team
Manish kumar
PRODUCT HEAD
Co-founder of PhoneCurry and
product management professional
with 9 years of experience. He has
worked with iEnergizer, Tapzo,
Freshworks, and Trica.
Vanshika Garg
MARKETING LEAD
Communication specialist with 4
years of exp, in creating and
executing marketing strategies with
OMG, Hakuhodo, and V360 for
brands like Apple, Groww, Healthkart
etc.
Anmol
SENIOR TESTING ENGINEERING
Mechanical Engineer, 6 years in SMT
testing and new product
development for Pegatron India,
Vivo, Khy, and Oppo.
 31-0
4420.76

3 02
Y F
0
2205.4

-392
0 2 Y F
9
1098.88

-282
0 2 Y F
8
-272
435.51
EBITDA (INR crores)

0 2 YF
72
-
147.5

62 0 2 Y F
6
-252
51.4

02 Y F
5 2 -4
12.35

202
Y F
4
-232
0.22

0 2 Y F
3
-222
0.08

0 2 Y F
13
30000

-0 30 2 YF
0
-392
15000

0 2 Y F
9 2 -8
7500
2 02
Revenue (INR crores)

Y F
8
-272

3000
Our Projections

02 Y F
7
-262

1000
0 2 Y F
6
-252

400
0 2 Y F
5
-242

100
0 2 Y F
Financial Breakdown
Ask is $5 Million

Machinery and Automation

$1M

Working capital
$3M
Marketing
$1M

REFER TO FINANCIAL MODEL FOR EXACT FIGURES

 Questions? Let’s get talking.
E-MAIL ADDRESS PHONE
Pranam@controlz.world Sector 18, gurugram, +91 9667600750
Harayana