COURSE: DIGITAL BUSINESS INNOVATION

PROJECT: HAMLEY’S

Instructions for the submission:

● Please maintain the following: Font - Times New Roman, Font Size - 12, Line Spacing
- 1.5

S. No. Assessment Submission Marks

Format

1 Value creation through business model canvas Image 9 marks

2 Type of digital innovation Text 10 marks

3 Calculation of metrics and drawing inferences Text 21 marks

Project Maximum Marks 40 marks

1. Updated business model canvas for digital business

Your Answer Add the image of your business model canvas here
2. Type of digital innovation and its justification.

Your Answer ANS-Having own website with engagement option such as gaming
which can pull more consumers can be a great option
As Hamleys they are known to provide great consumer experience
offline having gaming option will do the same online.
This is a Type of Disruptive innovation as it not only brings consumer
from offline to online stores it gives them a user experience which
helps in consumer engagement and retention.
3. Evaluating performance of a digital business

3.1 List down two metrics that you are going to look at - along
with appropriate justification for each of them.
Write your answer here.

NPS=% of promoters-%of detractors

This metric gives us to know about the user satisfaction by way of
feedback,
review, survey ratings good ratings get us to know if customer are
happy coming to our site as a new website this helps to fulfill the usp
part of user experience from offline to online.

Bounce Rate=% of visitors who left the webpage without taking an

action

This metric gets us to know the engagement quotent weather the

consumer has spent considerable time on platform if so, it gets to know
the content on website and how engaging it was.

Bounce Rate= % of visitors who left the webpage without taking an

action
3.2 A. Calculate the below-mentioned metrics for each of the four
months:
1. Average revenue per transaction
Ans-Total Revenue/Total Number of Transaction
JANUA FEBRUA MARC
RY RY H APRIL MAY
AVERAGE
REVENUE
PER
TRANSACTION 34.6 53.57 38.89 36.73 35.16

2. % of repeated transactions
Ans-Total repeated transaction /Total Transaction
JANUA FEBRUA
RY RY MARCH APRIL MAY
% REPEATED
TRANSACTION 30% 32% 31% 31% 30%

B. Draw inferences from the trends observed for each of the three
metrics
Ans-Bounce Rate has reduced by May as compared to January meaning
More consumer are spending on platform on average.
Revenue per transaction has been consistent over time
C. Summaries the performance of the platform business over these
Ans-On total buisness has shown positive growth be It reduction
in bounce rate, Or Increase in No of transaction no of repeated
transaction could have been better but that is showing a positive
graph. All these have resulted in increase in sale month on month
for February, March & April but sales have reduced for may this
can be due to Markdown in product Mrp so revenue realization
has reduced

D. five months; for this part of the question, you can include all the
relevant data points
Write your answer here
Ans -Bounce rate was highest in January as of No of positive feedback
& total Number of feedback received those were lowest for the month of
January add this with number of transaction and repeated transaction
which are its lowest might be reason for lowest sales in this month.
For February no of positive feedback & positive feed back received
increased this helped more repeated transaction despite higher bounce
rate.
For March all parameter showed an positive growth resulting in higher
sales.
For April all parameters showed a significant positive growth so despite
a peak in Bounce rate sales peaked.

For May Though feedback & positive feed back received reduced from
peak but all other Parameters Grew Positively sales reduced despite all
these positives this might be due to Mark Down offered On Mrp for end
of seasion sales.