NUST COLLEGE OF ELECTRICAL AND MECHANICAL

ENGINEERING
ASSIGNMENT 3
NAME: Sameer Mujeeb
DEGREE: 42
SYNDICATE: C
DEPARTMENT: Mechanical Engineering
COURSE: MGT-271 ENTREPRENEURSHIP

Summary of the case study:

A worldwide telecommunications business based in Norway, the Telenor Group mainly serves
customers in Scandinavia and Asia. This is a succinct synopsis of its case study:

 History
The Telenor Group was established in Norway in 1855 as a state-run telegraph enterprise. It
developed into a significant international telecommunications company throughout time,
providing internet access, digital services, mobile and fixed-line services, and more.

 Growth
Telenor grew rapidly throughout the world, but particularly in Asia, where it now has a sizable
presence in nations including Bangladesh, Pakistan, Malaysia, and Thailand. As part of their
plan, they bought up regional telecom providers and worked to progressively take control of
these markets.

 Hurdles and Bottlenecks

The hurdles of operating in multiple markets included cultural differences, legal disparities, and
economic changes. Adaptable methods were needed to both penetrate new territories and
maintain competitiveness in crowded markets.

 Digital Transformation
Telenor completed a digital makeover in order to remain relevant in a fast changing digital
landscape. This required a change from providing traditional telecom services to providing
digital solutions, including cloud-based services, IoT, and mobile banking services.

 Financial Outlook
Telenor's varied market positions were reflected in its financial performance. Although there was
fierce rivalry in certain regions and regulatory constraints that affected revenue, other markets
had development potential and added to the group's overall stability and profitability.

 Ethical Practices
Telenor placed a strong emphasis on moral behaviour, especially in areas with unstable political
systems. The company strives to conduct business ethically while abiding by both national and
international regulations.

 Future Projection
In order to maintain growth and satisfy changing client demands, the company keeps a laser-like
focus on digital innovation, making investments in cutting-edge technology and investigating
novel business models.

The Telenor Group case study serves as an example of the challenges associated with conducting
business in a variety of markets, the necessity of innovation and adaptability in the
telecommunications sector, and the importance of moral corporate conduct in an international
setting.