InteliChek COMPANY OVERVIEW

InteliChek.com
BeConfident@InteliChek.com
877-827-7273 x 425
2020
INTELICHEK: DATA-AS-A-SERVICE
InteliChek provides up-to-date market intelligence to large automotive manufacturers,
dealers, dealer groups, and aftermarket service providers.

Invaluable Fortune 500 Great

Insights Clientele Potential

Comprehensive Customers include High gross margins,

analysis and data some of the largest recurring revenue
applied to outpace manufacturers and model, and robust
clients` competition. service providers. pipeline.

Since its launch in 1997, InteliChek has been providing a suite of high-value products and
services, helping customers keep in pace in the intensely competitive automotive
marketplace.
THE INFORMATION CONTAINED IN THIS DOCUMENT MAY BE CONFIDENTIAL. This information is intended only for the use of the individual or entity to whom it is addressed. If you are not the intended recipient, or the agent
or employee responsible for delivering it to the intended recipient, you are hereby notified that any use, dissemination, distribution or copying of this communication or the information contained herein may be subject to
legal restriction or sanction. If you have received this document in error, please notify us immediately by telephone at 877-827-7273, to arrange for return or destruction of the information and all copies. Thank you.
INDUSTRY AT A GLANCE
The US automotive service market is huge and extremely fragmented:

225 Million 23,000 300,000+

Cars on Dealerships Aftermarket Service
the Road Providers

13.1 Years 86% $215 Billion

of Average of All Vehicles are Spent on Repair and
Vehicle Age out of Warranty Maintenance

Source: InteliChek

THE INFORMATION CONTAINED IN THIS DOCUMENT MAY BE CONFIDENTIAL. This information is intended only for the use of the individual or entity to whom it is addressed. If you are not the intended recipient, or the agent
or employee responsible for delivering it to the intended recipient, you are hereby notified that any use, dissemination, distribution or copying of this communication or the information contained herein may be subject to
legal restriction or sanction. If you have received this document in error, please notify us immediately by telephone at 877-827-7273, to arrange for return or destruction of the information and all copies. Thank you.
THE PROBLEM: LACK OF MARKET INTELLIGENCE

Original Equipment Aftermarket Service

1 2
Manufacturers (OEMs) Providers

Dealerships are looking to generate more Local service facilities are under pressure to
service-related revenue, cut costs and provide more value,

BUT... BUT...
The majority of customers never go back to their 90% of these service providers still use cost-plus
dealerships after their warranty expires, thinking they pricing for their aftermarket service parts without
could get the same level of service for less at the knowing what their competitors charge for similar
aftermarket. services.

&
Certain parts and services Certain parts and
are overpriced, causing lost services may be
sales and customer underpriced, leading to
dissatisfaction… lost profit opportunities...
THE INFORMATION CONTAINED IN THIS DOCUMENT MAY BE CONFIDENTIAL. This information is intended only for the use of the individual or entity to whom it is addressed. If you are not the intended recipient, or the agent
or employee responsible for delivering it to the intended recipient, you are hereby notified that any use, dissemination, distribution or copying of this communication or the information contained herein may be subject to
legal restriction or sanction. If you have received this document in error, please notify us immediately by telephone at 877-827-7273, to arrange for return or destruction of the information and all copies. Thank you.
SOLUTION: APPLES-TO-APPLES COMPARISON
Access to product and service pricing, product availability, and amenities relevant to the
industry and customers from local, regional, and national markets...

+ Original Equipment
Manufacturers
Aftermarket Service
Providers

Invaluable insights from over 19,300 cities Market-based Pricing

Effective customer service policies Greater customer satisfaction
Sales initiatives Increased top and bottom line performance
Optimized marketing campaigns Market share growth

The Company`s local market intelligence gives auto dealerships and aftermarket service
providers insight on how they stack up against competition and guides them on how to be to
be more price competitive while delivering improved levels of service.

THE INFORMATION CONTAINED IN THIS DOCUMENT MAY BE CONFIDENTIAL. This information is intended only for the use of the individual or entity to whom it is addressed. If you are not the intended recipient, or the agent
or employee responsible for delivering it to the intended recipient, you are hereby notified that any use, dissemination, distribution or copying of this communication or the information contained herein may be subject to
legal restriction or sanction. If you have received this document in error, please notify us immediately by telephone at 877-827-7273, to arrange for return or destruction of the information and all copies. Thank you.
SERVICES
InteliChek collects relevant data and delivers easy-to-read reports to auto dealerships and
aftermarket service providers on their local area competitors:

DATA COLLECTION

General High-Volume Services Analytics

Hours of operation Lube, oil, filter Real life recordings
Specialties Maintenance services Duration of call
Appointment policy Cooling System Time on hold
Days wait Tires (fitment, prices, Number of transfers
Courtesy transportation manufacturers, etc.) Phone etiquette scoring
Waiting room 50+ other common services Service ratings
Loaner Cars
Google + Yelp ratings

Using this data, the Company helps its clients optimize their service price campaigns, create
relevant service reminders, and institute effective customer service promotions.

THE INFORMATION CONTAINED IN THIS DOCUMENT MAY BE CONFIDENTIAL. This information is intended only for the use of the individual or entity to whom it is addressed. If you are not the intended recipient, or the agent
or employee responsible for delivering it to the intended recipient, you are hereby notified that any use, dissemination, distribution or copying of this communication or the information contained herein may be subject to
legal restriction or sanction. If you have received this document in error, please notify us immediately by telephone at 877-827-7273, to arrange for return or destruction of the information and all copies. Thank you.
HOW IT WORKS
InteliChek`s expert analysts and agents build insightful reports about competitive pricing,
customer amenities, and telecommunications acumen of competitors in their local market.

STEP 6
STEP 5 New
STEP 4 Research Promotions
STEP 3 Market Report Customer
STEP 2 Service Research InteliChek utilizes
InteliChek`s
STEP 1 Vehicle Selections Agents gather prepares
promotion
dealer/field
Competitor Selection Automated
client-requested creator software
services and specific market
Selection system matches level reports to market
InteliChek or user prices from all favorable prices
and recommends online.
InteliChek or user identifies highly local area and services.
serviced vehicles services per
picks, adds, and vehicle selection. competitors.
changes from an inventory
competitors from a database,
database of over containing
156,000 service thousands of
providers. indexed vehicles.

THE INFORMATION CONTAINED IN THIS DOCUMENT MAY BE CONFIDENTIAL. This information is intended only for the use of the individual or entity to whom it is addressed. If you are not the intended recipient, or the agent
or employee responsible for delivering it to the intended recipient, you are hereby notified that any use, dissemination, distribution or copying of this communication or the information contained herein may be subject to
legal restriction or sanction. If you have received this document in error, please notify us immediately by telephone at 877-827-7273, to arrange for return or destruction of the information and all copies. Thank you.
PROPRIETATORY SOFTWARE
InteliChek`s sophisticated online software system allows users to interact, manipulate,
export, and even listen to the conversations agents had with dealerships and competitors.
Competitor Selection Individual Reports Profile Pages

Corporate Reports Promotion Creator Promotions

Video walkthrough, detailing the above

concepts, is available upon request.
THE INFORMATION CONTAINED IN THIS DOCUMENT MAY BE CONFIDENTIAL. This information is intended only for the use of the individual or entity to whom it is addressed. If you are not the intended recipient, or the agent
or employee responsible for delivering it to the intended recipient, you are hereby notified that any use, dissemination, distribution or copying of this communication or the information contained herein may be subject to
legal restriction or sanction. If you have received this document in error, please notify us immediately by telephone at 877-827-7273, to arrange for return or destruction of the information and all copies. Thank you.
VALUE PROPOSITION
“The service we provide help our service providers decide what critical areas of pricing,
services, and customer interaction require the most attention, and which areas represent
competitive advantages”
David Swan, Founder

+ Original Equipment
Manufacturers
Aftermarket Service
Providers

Up-to-date, customer-centric insight on competition

Increased top and bottom line performance
Greater customer satisfaction
Increased customer loyalty
Improved market share
Reduction in lost sales
Market share growth

THE INFORMATION CONTAINED IN THIS DOCUMENT MAY BE CONFIDENTIAL. This information is intended only for the use of the individual or entity to whom it is addressed. If you are not the intended recipient, or the agent
or employee responsible for delivering it to the intended recipient, you are hereby notified that any use, dissemination, distribution or copying of this communication or the information contained herein may be subject to
legal restriction or sanction. If you have received this document in error, please notify us immediately by telephone at 877-827-7273, to arrange for return or destruction of the information and all copies. Thank you.
CUSTOMERS
InteliChek works with original equipment manufacturers, large dealer groups, big aftermarket
chains, and independent stores.
CLIENT SAMPLE

The majority of the company`s customers has been doing business

with InteliChek for 10+ years…
THE INFORMATION CONTAINED IN THIS DOCUMENT MAY BE CONFIDENTIAL. This information is intended only for the use of the individual or entity to whom it is addressed. If you are not the intended recipient, or the agent
or employee responsible for delivering it to the intended recipient, you are hereby notified that any use, dissemination, distribution or copying of this communication or the information contained herein may be subject to
legal restriction or sanction. If you have received this document in error, please notify us immediately by telephone at 877-827-7273, to arrange for return or destruction of the information and all copies. Thank you.
CASE STUDIES
Valuable Insights Measurable Results
SITUATION
A BMW dealer was charging $150 for an oil
change and refused to change pricing. Given
the size and location of the dealership, it
should have been doing 200+ oil changes a
month, but it averaged only 50.
SOLUTION
InteliChek conducted a thorough market
study in the area and suggested the dealer
to lower its price under $100.
RESULT
The dealer dropped the price below $100
and started generating 240+ oil changes a
month. Overall, service-related revenue
increased significantly as more and more
customers were drawn into the dealership.
THE INFORMATION CONTAINED IN THIS DOCUMENT MAY BE CONFIDENTIAL. This information is intended only for the use of the individual or entity to whom it is addressed. If you are not the intended recipient, or the agent
or employee responsible for delivering it to the intended recipient, you are hereby notified that any use, dissemination, distribution or copying of this communication or the information contained herein may be subject to
legal restriction or sanction. If you have received this document in error, please notify us immediately by telephone at 877-827-7273, to arrange for return or destruction of the information and all copies. Thank you.
SITUATION SITUATION
Ford Quick Lane was struggling with tire Nissan was looking for market intelligence to
sales and engaged InteliChek to conduct evaluate how much aftermarket service
market research to resolve the issue. Twice providers charge for high-profile automotive
a month, InteliChek`s agents called each of services.
the 600 QuickLane stores, recorded every
call, and tracked the analytics. SOLUTION
InteliChek sold Nissan an evaluation of 3
aftermarket service providers within the local
SOLUTION area of each dealer across the country. The
Through analytics that tracked call duration, contract consisted of gathering 5 service
number of transfers and time on hold, it prices from 3 competitors and the dealer
became obvious that the time Quick Lane (5/3+1) every 90 days for the entire year.
put agents on hold was the major problem;
a phone scoring and etiquette training was RESULT
created. Following the 1-year program, the average
Nissan dealer reduced prices by 15% to get
RESULT closer to the prices offered by local
The duration of each call went down, mainly competitors. Service-related revenue went
due to the time on hold going down. By the up and Nissan extended its InteliChek
end of the 1st year of the program, the on- purchase order to a 3-year contract. Due to
hold time went down to under 1 minute, and the success of the program with Nissan,
Ford Quick Lane gave InteliChek credit of InteliChek was also able to engage with
increasing its tire sales by over 500,000 Infiniti.
units as a direct result of lack of hang-ups.
 “
CUSTOMER FEEDBACK

“
The InteliChek materials are excellent,
everyone loves them. I just had a
Attracting maintenance service is where the market is customer call this morning about how
going. The majority of service profits used to be in great our prices are.”
warranty, but that is slowly going away. We have to

“
replace it with the routine maintenance service. Service Manager - Ford Dealer
InteliChek helps.” Denver, Colorado

“
Service Manager
Hay, Kansas
InteliChek kept us out of the windshield
replacement business. We saw we
At the retail level, we moved to market-based
couldn't compete nationally and it
pricing five years ago. In one example, our brake
stopped our launch plans from spending
business doubled, not to mention the additional
millions of dollars on this new business venture.”
services sold while vehicles were in the shop. We

“
Business Unit Manager
realized it was a ‘must’ to know what the competitive
Automotive Manufacturer
pricing was. InteliChek helped us understand the
competition in our market.”

“
Service Manager "I have increased my pricing because I have realized I
Minneapolis, MN can be less than the competitor but not that much
less. I can consistently make adjustments to stay
competitive…Having access to InteliChek myself
In order to keep up with the competition, this data is helps so much when I have control of data and can
vital…InteliChek is the future of service departments stay in tune with local competitors. I love the digital
and I want all of my Dealerships using this!" board- having the competitors pricing is great!”
District Manager Service Manager
Northern Minnesota Region Cold Spring, MN
THE INFORMATION CONTAINED IN THIS DOCUMENT MAY BE CONFIDENTIAL. This information is intended only for the use of the individual or entity to whom it is addressed. If you are not the intended recipient, or the agent
or employee responsible for delivering it to the intended recipient, you are hereby notified that any use, dissemination, distribution or copying of this communication or the information contained herein may be subject to
legal restriction or sanction. If you have received this document in error, please notify us immediately by telephone at 877-827-7273, to arrange for return or destruction of the information and all copies. Thank you.
CONTRACTS
InteliChek`s base program is a 5/3 plus 1 structure:

5 SERVICES 3 COMPETITORS +1 DEALER

Contracts are fixed priced, invoices are sent

monthly or quarterly, and services are re-
shopped every 90 days.

Multi-Year Terms
Average contract term is 3 years in length

Tailored Solutions
Vehicle types, shopped services, and
competitors can all be changed and adjusted
quarterly
Repeat Business
Avg. customer tenure of 10+ years

THE INFORMATION CONTAINED IN THIS DOCUMENT MAY BE CONFIDENTIAL. This information is intended only for the use of the individual or entity to whom it is addressed. If you are not the intended recipient, or the agent
or employee responsible for delivering it to the intended recipient, you are hereby notified that any use, dissemination, distribution or copying of this communication or the information contained herein may be subject to
legal restriction or sanction. If you have received this document in error, please notify us immediately by telephone at 877-827-7273, to arrange for return or destruction of the information and all copies. Thank you.
 Thank you!
For more information,
please contact
Katherine Wrable:

877-827-7273 x425
kwrable@intelichek.com

THE INFORMATION CONTAINED IN THIS DOCUMENT MAY BE CONFIDENTIAL. This information is intended only for the use of the individual or entity to whom it is
addressed. If you are not the intended recipient, or the agent or employee responsible for delivering it to the intended recipient, you are hereby notified that any use,

2020 dissemination, distribution or copying of this communication or the information contained herein may be subject to legal restriction or sanction. If you have received this
document in error, please notify us immediately by telephone at 877-827-7273, to arrange for return or destruction of the information and all copies. Thank you.