You are on page 1of 80
CAMBRIDGE Business aL Pre-Intermediate to Intermediate Student’s Book Norman Whitby CAMBRIDGE UNIVERSITY PRESS Came, New York, Melbourne, Madrid, Caps Town, Singapore, 3a Paulo cambridge Universiy Press ‘The Edinburgh Building, Cambeidge C82 2RU, UK won cambridge. ong Information an thistle: worw cambedge.ong/9780520671170 ‘cambridge University Pest 2006 ‘This publication isin copyright, Subject to statuary excepon and tothe provisions of relevant calleetive licensing agreements, ‘0 repraductlon of ny part may take place weihaut the writen peesniston of Cambridge Universtiy Pres, First published 2006 Printed in aly by Hografica (part fhe LEGO group) ‘A catalase exord forts publication is avaiable frome the British Libary ISBN-13 878:0-621.67119.0 Student's Book BEC Preliminary Edition ISBN-10 0-821.67117-5 Smdent’s Book BEC Prfiminary Eaition ISBN-12 978-0-521-672849 Student's Book BULATS Baition Pre-inlesediate to Intermed ISBN:10 0:521-67254-8 Student's Book BULATS Faition Pre-Intermedste to Intermediate ISBN-13 978-0-521-672856 Teacher's Resource Baok Pre-intermediate to Intermesiate/ Preliminary ISBN-10 D'521-67285:6 Teacher's Resouree Book Pre-Intermediateto Intermelate/Prelininary ISBN:13 975:0-521.67286-5 Persnnal Study Book Pre-IntermediatetoIntermediateyPrebiminary ISBN: 10 052167286 Perscnal Study Book Pre nteermediate 10 Intermediate/Preiminary {ISBN-13 978:0-521-67287-0 Auto Cassette BEC Preliminary Edition ISBN-10 0521.67287-2 Audio Cassetie BEC Preliminary Edition ISBN-13 978-0-521-67288-7 AumioCD BEC Preumninary Edition ISBN-10 0-521-67288-0 Audio CD BEC Preliminary Edition 188-13 978-0521-67657-1 audio Cassene BULATS faition Pre-loermediateto Intermediate SBN. 10 0.521.67657-6 Audio Cassone BULATS Eaton Pre-Intermediate ta Entermeiate ISBN-13 978-0521-67658-8 Audia CD BULATS Btn Pre-Intermediate cs intermediate ISBN-10 0.521-67658-4 Aust CD BULATS Falsian Pre-Invermediate to intermediate Introduction Who this book is for ‘This book is intended ta be an interesting and stimulating ‘course for lower-intermediate students-of Business English (Common European Framework Level Bl). It privides a (general Business English course both far students who have not yet worked in business and for people who are working and have experience of business environments. Itpprovides practical reading, speaking, listening and writing skills for people who need English for working in ‘business. It also contains a wide range of essential business vocabulary and grammar. For students who want to study for a Business english ‘qualification, this book gives you a complete preparation for the Cambridge Business English Certificate (BEC) Preliminary exam, together with a complete past BEC ‘Preliminary paper supplied by Cambridge ESOL, ‘What the book contains ‘The book contains the following elements “+ 24 units or classroom study. These units are organised {n groups of four around a theme: company profiles, production and selling, etc. in each group of faut, two of the units have a vocabulary focus and twehave a (grammar focus. Each unit gives training and practice in 8 Variety of skills. These include: ferent reading strategies for a variety of different business texts = listening for gist and specifi business context = writing business letters and emails = accuracy and fluency in speaking information ina * Communication activities for role play situations, ete. ‘+ Sample answers for writing activities, ‘+ Exam skills and Exam practice section, This section, which stars on page 113, gives you detailed guidance on hav to approach each BEC Preliminary exam task, the skills required and what the examtaskes testing. ‘The Exam skills pages contain exercises to build up your exam skills, The Exam practice pages contain all the questions/lasks froma past BEG Preliminary exam, supplied by Cambridge ESOL, ‘+ Pull answer key forall the exereises inthis book, + Teanserips for al the listening activities in the book, Also available are: + Zandio CDs/casseties containing a variety af recorded material and BEC exam listening tasks. Teacher's Resource Book, containing guidance and suggestions on how to approach activities in the book, plus extra photocapiable activities to supplement the units in the Students ook. ‘Personal Study Book, containing activities and exercises based on the vocabulary, grammar and skills ‘covered in each tnit, I fs intended a3 reinforcement of material you have studied in class. The Personal Study Boak contains key’ to all ts exercises, so you will be able to check your answers yourself also contains a Word list of vocabulary from the Student's Book. Iniraduction a Map of the book Unit Reading Listening ‘Writing Theworking Changing placoe: job Banga PA ey wach war ors Corporate ‘hath oteareerycutirs | Corpany shure acarweration 2 outture: would sult you?: reading and between two employes £| © ir Seared 5 Gale Siterert 3 ‘Company: fueeecioe _Jesaph Rowmntroe:a business: é history ‘company'hstory; Hongdour | stucias lecture ie Eiwieoontnatiteyta Chee hie eer Tremmemet Designing your aztstan | rad aacesies Setnveea fr omnis ators: ns ce ‘Ning erated oral cp Describing Leasing equinenant: a Weobs Listening to deaerintions ot gadgets | Filingina form equipment page; Problems witty PES equipment: emails and fescingt oa rn a Processes Weraiats an artieon an Chanel No 5: an intenien abouta BG sndproceaes | Asstaizicoinng company | prdasan process: Ose iL =s Proce common i Diseution | Satngvaurpedictabra’ | Enautna boutons and | Pranemassanes Srddenrey snc _| Savas Gras rte E| | os ee arse eae Advertising | Datcibtensat averting | Metnods oamarsng on ferimtarketng | mea Srpepouarincsten | tuonion wit tecrectorctan Sn trib onlbabendng cian ert agency ane Q wate Ning nd cheng noncictments Srangements ‘shesmat ruceage sr pore os Comereaions Arata idpaltererderteaeds E1]Q teen eames | raineamdotimin 2/10 iets are sert mance Eso shaoe on vane 112i nag | ieteiomeris spade | Begushrg ptr | Wag neal Serommedation folie: anatcaon sepa | Wionaon are cos Spear ht 12 Sasi | mningousinnedaran | Yeousleane nosng.van ores escnotaternecines | Amacomotpesch ata coerenee seer [' 4 Mapof the book “Thing about your job; Asang about otnex peoples ‘pbs Vocabulary Grammar ob tite and doversing jobs: Names of ‘company departments Prosont sinpie and present ‘sontinuous: Time expressions “Asicng questions about companies Finding and recording callocations ‘Asking szout preduets: past smmele questions Past simp; Ragular and imeguat \erts;Question forme Discussion: haw todesunna website Eval and webslta tems [Bescitingobiecis when youdon'thnawthenarns | Vocabulary to desire abt: ‘component parts, shapes, materats, ‘Describing hots; Fcke playa the hte maceotion Fole-play: tenvirning anompany owner Yerba to describe processes ‘Thepresent passive é ‘Pole piay: makinga taophone callin supose “Telephone inguaar: comipiofing a ouiz | Midi vers of obligation ‘Deseriuing brands andmareets; Discusang cflerent | Yocabutery to Lak abour advertising and _scuertising methods and advertising techriquss ‘marketing; Language to describe cause andefact ‘Foley: makinganappolntment: Rol-ply:plarning | Language formaking aeroiniments| Present continuous er future sasales went ‘arrangements; mitand.gaig 2 \Vocsbular forsirtrare: Guseng ‘Discussing nakdeys and arangaments for time of; Fok pry: nang cutaboutoonference fects ‘Biscussinghaerand hers tomake hey decisions Comporatives and superatves Mapofthe book Unit Reading Listening Writing Business Networks IPtorrationss anaeticls (Conversations whan meeting serreonetor the rat ime Marketing in Ching: an rice; Doing business in Friend an tract roma gacebock Cutie ararenass:a race Iman Git-guing in Japan tk Taorn-bulding events: oizen; en article ‘Creating nood teers: presomtstin | ‘restaurant redew; Bushes gol en artice ‘Wing thark you letter 10.3 host Interpretng bar chants Listening to statistical information shotextracts Halna: a secretive success: | A presenfationby-a comoany anawtice firaneersctor ‘Sreres are ta stock ‘wichango: a webpage; Shon. ‘xfs fom thabusness news; Mans and women's ipuestments: an article Men's anal wernen's investment: fn interview wth the founder oan investment hits SSmoothia cir: reeding end comparing twoartcles; Keio anavtice orfunding Radio intervene me marketng | Wtng letters to express ntorestin a ‘hestor ofa pusinaes suppert aw procuct sence Wing your Cv: an extract ram Letter appiying fra job; Lett nan Tek Gaaecam ‘cael Fan Coa thesntanecn ts eens 9D fectmet | Faeeratrwece | Rashes womans: 3/22 Ss" Soran i achica: A Christmas text: an me 103 ee ee ee Sttwnwon | colsarhrarsuSontout| tose Sooke renee [crea ak 24 ‘Staftfacts: Use of ennai: a busines: waiting pert of a business report ‘and figures: “fapert; The right reatment for wane |e ceerneiaanvae a Seeeeee gees 9 EXAM SKILLS ANDEXAMPRACTICE = 113-152 ee tt = 1 — e & Map ofthe book Speaking Vocabulary Grammar Macngemat ak; Giving atimedepesch to hmmauce: ‘company, ‘Guessing voeabuany fiom context Present pariect and past simple ‘ocabuery to describe gis: verb-naun ‘eobcations Deserising habits and customs ‘Discussing ways of entertaining visitors; Telingmwistor aboutanevent Viecabulary o desesibe aims and achieverments; Wrdbuleing Ways ofdescrbing food Expressions af quantty DBesarbingfguresand trends iscabulary to deecsibe graphs and charts; Dascriong trans Adjectives and acherbs; Cormparisons ‘Discussing company ntoration ‘oe: play: conversation wth a nancial acuisor Finance vocabulary Collocation sets sbout tine and morsy Headings for CV's; Descrbing appiication procedures ‘whch/navthatdimers causes Map of the book Acknowledgements ‘eau are pubes woul tt hank bellowing pepe thie lava eck whatever tal Dal Hoh i ah Snecancom Cumbre C301: Ene Ae, Fu Bes, Rachel Comme, Pip Doser unary Rahs, ge Sot Tenant hrs Tres eye Wrburion, aban Whaley Bab high. Te pubbers would alta leva oun Bevin wn Pom ences) Gena Wikins Paco Gamma) Meh Span sean Perma Caer) a ah Chas (Seis Er Aeconingsby lanes Richart Sts (sound eng: AMY Tay ‘pe autnr a pues opciones to pce -cpyegh mart has matey en pos en he wurce lt Ine Imai wed ain uch cases the pers woul elec ration the copii owners Test 8 bev Saws Co. fr esto he sty of Let Sas. Cours aft uss Cp Ro Map adap wes Laing He Ruse sry: Rei by permis a bee Cee 30 Fber Cabal Ines. RG C Jeans Co fo aap tx"Te bk tae rr the webs © 1 Ceri & Ca 290 p27 Roapamerc com forthe adapta ahen rt weet. © Keays ea: vt forthe ag are Str gn abe 2cat abo theres’, The ‘Sandy Ts 1 Oct 2608 sed by kid poison of ve enh 8 Lining ad reang ence Fuge gen or the apd fat ‘ass ete ech Come Hl Ak orn ere Interop com © 3005 by Reis, In, Used wih pts 33 ‘ening wa eaingeaetie Oshkecom forte ape ste’ Manatee, ‘eta et or te sews oD eas ‘aL ani. com pea Marin and Pave Meili tt he ate et ‘Singapore Anes, lng gr Used pension of Marie Rll tan uaa uae, alae lan 08 8: Te Toes for oat aka — ‘emer he beck a glo ech cope, by Su MacDonal, ‘je 200%; 73? Csr Sev oped ne Me at a ang 8 aks alee’ Fauna Tis 20 gue 20, © Chir Sein 2004: 9p. Msinse Neca nr PLS the aad te ake. ‘nm neh tensn/ Un n e p8 “Tplr Panels Group for shortened mad ada et rom pp ‘Balen hc wae by Tit ble a rea et S08 Tr ‘tants Gr: pCa Chane of Commer sad fox aad ax “Canta nn Aen tose wee ap ours et ‘as permis of Chasnbo Marketing Lids 79-80, Pnanl Panes io aged arice‘A wry sect soccer hy Peter Moh 17 pow 208. © “Te Pouncl Times img: piss: Tender or ye ae Se Ini Shy shows hat be faire makes ue pois than the ial’ sy Ty Ri, 2 Aegis 209, AT: adapted ace Making eu cure ‘Srvc pie ne nee como Dy es hecremck. 2June 20." Fhe Ssopendent Nowe esha UK Laie 7 Creo uses rade es “Seti, abe! ence ins’ .8E ape est al an ‘om the web wir ssc. yap 6 sy Kelly sige rice Then wnt hae hiss Tete teage Memplones ct ‘dotcom wore sea ee Chima Th Cauda, 28 uly 2002 Use Wr at ‘Pele of sa ely pO seri earn. Abou ine fv alae es “The ‘et be ao 34 are wick heres he website In umeeceser vce, * 082 Susan Mes Use ee {stn of Roa, hich ce ond he We a are abowt cm, A igs eer p10; oubullcochostrum ceuves by Mathew Sodas, 17 Sectmber 2004 * Times etnpapers Limi: AO: Lesa eee. er Ps, Ifthe aad ext Sth che oh ‘wee g/m 3 deyreeePackh eam Bulls Ps ne. Logos ‘Be oFeet Motor Company 2008 p18 ® Coca-Cola Company Grew iy Dil: °Nokia Corporation. Wola iy ltd uadetck of Nokia arp © pe Carpe; p18 fbi = compa logo cours of Lv Sa {Ca PAE The Racor exe lg Fp wh ieimiesin of Eo des Proce Nel Sh 9-0 Bach Logo ze br ‘ests of Tak Spars USA al Naa Set Gls Oy Yk {op ey Mo pico a ines Newark neta PLC 9:9 1 [Lge sed bp peemasin of Hat PL; pKa Lag. ee Hy perks Nad, & Acknowledgements Photos {oer poo Combis ‘Aa fr p28) anes nc. 2, 19 oom Psat Tage), PH bedi) a or BATS Bin ayo p17, fe an) andor.) ch and (Aly Hones orp 3-4 A eco TIP far p.n0(Camai 13 x 36) nee 48 78 seve Cen ens ‘orp scours Clue Age orp. ren of Bowes Network, Inert PLC fo ph corte fale ube pr) ars x 12), sc) apes 7) courtesy ona ale sr drument sm fo 9.621): Ea ayo 7 cone a Bu, Eva Manaperen & kas Li tan Arenas rp. Al: ‘Sh EoenA for 0 comes of Cag lan fo 20 yo igus Sr ‘po (Dne, 300, oa eng Cxbls fr p95 alin Alay un Boon a AS ng Aly asa al x p37 Used wh nd peas ety apes frp A209 {oprah 38 cw ess LE 0) Pod ay Co rw: "tng oun im ot 2 mga er p20) 5000-788 ‘0h, ss coureyof ann dor pp, 1D tc cr Kay), 42a 9 Pi ose wate ie ar PRU Rryeucc y poretsuoret he joseph Rabe Foren The Ftemenead #0 ne nd, rk YO 6; Halen Kig/torte yp; Rt wine Ca rf 1) Tod De An Math Ebi 1A): sSeceny ‘if mgeboctoe.k ke pS) cutest Mf min Cxparae Events at PRACHE otuson Pacure bar Alamy lor S40: The Pcie ‘Wales Aly for p82); Pehstck ep, WR) Me 6) Bsnasasbck, oie) Ct), (seas), 20fevetey) (Mei Images). 2 (Bene 4204 (Gaadsno}) Sori CComstock-306) (pal Von). 38.73 (Trunks, seb) (Mata), 10 Ben] Preis CA er [pas SParesork/ ams for a8: Reve Phoigraphy for p28 as ators Semel) i et coutewy a lerBeepMoumalaigh co.uk fe pAPICh ‘hur ee Raapamercs som frp. 27: awe Saar) wee fx Pt Saco Te Paes Asso a or -ncpund) Duncan Sen Aly 90: eStock age Palla op SGU: Spesock gp IND, ‘he Dvity Terai Marta ope oe p/UK Stock ag rp. (Rev), sie: 7 Tap AL frp. 22( et Zana Corts rp. Mustations| ‘Time oe nts ong. 29 3,47 and (BC Fo ony) 138 4 eax achie 9 3 (HEC Enon} Cambie BS. he cat Mec 1 suc Hat Med (HEC Ea] 120 3 ap p38 ‘belie grapiand ple aad (BULATS Etc ny) p12 fal Stains Indl tor chracp 18 oc a Sse gap re: The Exar fr the 3 (ponte Nest ios pe a go? Angst 200, Worse reve Marke share 200,28 Seems 2008 “ops Sv 25 Sauorr 2 "The tena Newspaper Lise: pide OSL graph A weg hous ‘worked gor pers in ciffeent oun ore yee 200592008" Aap Few Yale FAetage al ou ely ied ge oman ron ‘BECO payment Soo: 2954 ion, OULD, 2 p08 Cray hse Iota tr gana Pereetage of campuses whee Wea nO transgenes nse dere coun Pie ak em Cra Toon etc rsa tis Sar {BOS 2008). omic cor * 3008 Gant Thon oem. A hs rons eb Espen county: Adal ow Eeespatoal ahd onto ‘Medicine OFA 68547 868 Reproduced wih perso fe he Be btn Gv, rey ear has boeing her al ie apelin nian fr uso omsoes. Ue would please ole he ‘prope akan aay obeequen in hs puke, Pho research: Kevin on “ent designand lajout Hie McLeod ‘Project management and editing by one Coon Proton conallers ems ins Eira managers Chorale Adams Senior commbaiaang ea: Sly Seb What is Business English? ‘As the global economy grows, companies from different ccouniries increasingly have to work, trade and ‘communicate with each other. English is often the language used for this communication, not just between native speakers af English but between business people ‘who do not speak each other's language, but speak English as a foreign language. Business English therefore helps business people worldwide to be able tatrade and work together. Business English includes ‘the vocabulary which business peaple use * the particular language skills which they require in arder to da business in English © grammar the ability to read about and discuss topics af general interest to business people, Business vocabulary Business English vocabulary is the words and phrases ‘which allow business people to communicate about general business matters, Within Tusiness English it is possible io specialise much further, fr example English for Banking, English for Marketing or English for Finance. Business English is less specialised than this and ies ta cover the main general needs of business, rathet thant the very tecinieal speelalisations. Other titles of interest from Cambridge University Press: Business Voenblary in Use Intermediate iy BEC Preliminary Practice tests Language skills useful for business These include being able + isen and peak during normal business actives auch as interviews, meetings, telephone coaversations or negotiations «red busines leer ers reports, aries, information on the Internet, etc_ «pial Fase pesoeees mgrivert ria Wit ate repo ts teas, calls and peoposals) Grammar Correct grammatical expression is becoming mare and ‘more important for successful business communication in English. The quality of a company's and a business person's communications is increasingly seen a5 a reflection af the quality of the campany. iis products or services and the work of its employees, Business topics Business peaple are generally interested in business-related topics, and Business English allows them to read about and discuss these topics in English. They can tead what is being written in the business sections of newspapers; they. ‘can read and discuss the latest ideas coming from international business schools. This allows them to keep up to date with the lates trends, business techniques, innovations and developments inthe business Word Cambridge Loner’ Dictionary is Business English? 9 Getting started 1) Read the intraductions and write the correct fest names on the organigram below. "Tm Kevin, Ihave ‘general responsibility forthe entire company. Irepresentthe company inthe financial community andthe business word “Ny name's Beveriay. My ares sf respamablty 8 Finding andtesting out new products Yotas Sales Director 6 Green Research and Development Manager 10 The wos ing day ‘tm denny. "esponsibiear reeruitnent ang issues tadawath ‘Staff Welfare’ ‘My name’sLella Myiebistomake surerhat the companys producing what people wantto buy” ‘Tm Richard, | do the bookkeaning ‘and the payroll ‘Vim Bernacd. min charge ofthe people wiasellour “Ye Gamal. I'm products. responsible far ‘money planning 4 Diane. Teper the whole compart shen Kevin not a Dray wn ‘Assistarn Managing Director 4... Thompson Managing Director 4 Asaad 5 Smith Finance Director Marketing Director 7 Tandy 8. Laporte Human Resources Manager Production Manager 2 you are working, tell your partner about your job. If you are still studying, think aboutsomeone you know anditellyourpartnerabout Useful language their job, using the phrases in he Useful language bax. Dosevibing your}ob = tou emer | AB esperar Company departments yj reaporaibiy ato ibichagae! Vocabulary . rh Leck atthe list of departments in-acompany (a-h) and read people's situations (1-6) ea below Decide whichdoprtranteach person shou sakioaprekowhen phoning enon ; Thorware more departments than you ned. tecomears, ie eu © Technical support 1 MrMMitchell isa marketing exceutive who has received several complaints from accimaael customers about faulty goods, 4. sales Mr Davies isa consultant who thinks he has not been paid for an invoice 1) Marketing Mr Finer has just received the results of some laboratory tests ona possible new a Research and product development 4 Ms later isa sales executive who is interested in working forthe campany. peated 5. Ms Evans works in the company as a secretary and she has a problem with her Personal assistants Listening 1. Many busy people have.a personal assistant or ‘PA’. Work in pairs and make a list of atleast three things you thinka PA does. 2 You are going to hear an interview with a PA whe works for the director of a TV ‘channel. Which of tha following de you think could be part-at her job? = ieee oD booking ght Lh ee Tekng ra ket Bo tatcyactes tne o Rea eacsts ME cde ic ams o Se a = A weal is o 5 Listen to the first part of the interview to see if you were right. 4 Read the following questions (1-6) and match them with correct reply (af. 1 What kindof tmorphere do you wark int 4 Organisation isthe mos important thing 2 What do you lie best about your jab? mea cus You can be under alot of pressure (o meet deadlines. 3 And wha do ou ke eat rience 4. De you have good working relationship with yourboss? Yes, we ge on very wel 5 What kindof quatties do you think PA neds? Beings Pais valuable career, 6 Do you have any words of encouragement fr enyone {The people work with whois thinking af becoming 3 PA? 5 Listen to the rest of the interview and check your Talking point ‘Work in pairs. Choose four questions from th 10 ask your partner about their jab. interview Tha warking day 11 “ Changing places Reading Reality TV is where real people are situations. One example is Big Brother where a group of people who do not know each other have 10 live together inthe same house, 1 Discuss these questions in small groups. Do you know any other examples of reality TY? © What do you think of i 2. Read the article below quickly, without using a dictionary, to get a general understanding of what it is about. This is called skimming and is vary usotl in Wark environment when you have a lot of text to read. After you have skimmed the text, you ean decide if you are intersted in reading any parts of t inmore detail 3 When you have skimmed the text and decieled which sentences or paragraphs you wouldllike to read again in more detail, you need to be able find thom CHANGING PLACES 1 Many crisis distke reality TWibut.one showy which has received very favourable reviewsis Chonging Places. The ‘main dea is simple. Toke the Chiof Exceutive Officer of a compony and put him or erin the position of one of the compony’s low-end workers, 2 Donald Eisners the CEO of the Absolon chain af Ihatels in Austrobia, His Farily have been hotel owners for three generotions ond are oneof the wealthiestin the Avstrotian hotel industry Inthe programme, we'sce ‘Donald Eisner working n5.0 bellboy, cook and eleoner while supervisors monitor his performance, nating any mmistokes. Helos some triumphs itistue Inthe kitchen, hhe successfully rooks several pancokes, for example, and, ‘05 @ housekeeper, he mokes the beds correctly. The rest of his housekeeping, however, isnot asuccess, os hee foils to dean any reoms to the company’s required standards, ‘Acthe end of the programme, we see his supervisor ‘toking him from roomto room, pointing out his mistakes 3. Alex Jennings runsa successful cin of steak bors

You might also like