Professional Documents
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MACROECONOMICS
Macroeconomics examines the interactions and behavior of entire nations' economies, such as
why recessions occur, what causes economic growth, and how countries can bene t from
specialization and trade.
- It shows ows of goods and services and factors of production between rms (businesses
that produce or supply goods) and households (individuals with effective demand for
goods and services)
- The circular ow shows how national income or Gross Domestic Product is calculated
Businesses produce goods and services and in the process of doing so, incomes are
generated for factors of production (land, labour, capital and enterprise)
Leakages- withdrawal (Not all income ows directly from households to businesses)
The level of economic activity depends on the relative size of injections and withdrawals
(I>W= economy ourishes) ; (W>I= economy declines)
*Income: rent + wages + interest + pro t
=> Income is the earnings that people gain from work. This is true for people only able to
supply their labour services.
=> Those with factors of production: are able to gain other sources of income.
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The circular ow of economic activity is a model showing the basic economic relationships
within a market economy. In the circular ow of the economy, money is used to purchase
goods and services. Goods and services ow through the economy in one direction while
money ows in the opposite direction.
Closed economy:
=> Households— supply factors of production (land, labor, capital and enterprise) to rms to
generate output of goods and services.
=> In return, rms— provide incomes to households, rent, wages, interest and pro t.
=> Households spend their money on goods and services produced by rms— creating
expenditure revenue with their income for the rms.
Therefore, income ow= expenditure ow and output ow
Open economy:
=> there is a government sector, nancial markets and foreign trade
=> government needs taxes: transfer payments
=> Financial sector, savings (S) = a withdrawal whilst investments (I) are injections
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=> With a government sector, taxes (T) represent a withdrawal, whereas government
spendings (G) is an injection.
=> Export revenue (X) represents an injection to the circular ow, import expenditure (M) is a
leakage.
=> Circular ow of income and expenditure will change based on all withdrawals (W=
S+T+M) and all injections (J= G+X+I).
Green GDP: measure of GDP that accounts for environmental destruction of economic
activity by deducting the environmental costs associated with the output of goods and
services.
Green GDP= nominal GDP - environmental production costs
Economic growth increases the long term productive capacity of thee economy, illustrated by
an outwards shift of the production possibility curve. It suggests that the economy is more
prosperous so the average person earns more income.
AGGREGATE DEMAND
Value of total demand for all goods and services in the economy, per time period.
AD= C+ I + G (X-M)
Consumption— total spendings on goods and service by households
Investment— capital expenditure of rms in the economy
Government spending— total expenditure on goods and services by the government
Net exports— (X-M), measures the difference between the value of export earnings and import
expenditure.
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Consumer con dence The more con dent consumers are about the economy, the greater level
of consumption will be. Consumer con dence is low during a recession
and higher during a boom.
Interest rates Higher interest rates tend to reduce consumption as households with
loads and mortgages have lower income to use at their discretion.
Wealth Changes in household wealth have a positive impact on the level of
consumption, the wealthier households are, the more they tend to
consume.
Personal income tax If the level of disposable incomes falls due to higher income tax,
consumption will also fall, ceteris paribus.
Interest rates Higher interest rates => reduce investment because cost of borrowing
funds to invest will increase.
Business con dence The greater the level of business con dence in the economy => higher
the level of investment will be. High business con dence=> boom in
economy.
Technology Technological progress and the associated productivity gains will tend
to boost the level of investment expenditure.
Business taxes The lower the rate of taxes in the economy, the more attractive
investment becomes as rms are more able to make a return on their
investment. Eg- Bahamas and Estonia have zero rate of cooperation tax
to attract FDI.
AGGREGATE SUPPLY
Amount of real national output that rms are willing and able to produce at each price level. It
is a measure of an economy’s potential output.
Changes in resource prices Price of oil and other raw materials changes
EQUILIBRIUM
=> AD= AS
Full employment exists when economy is operating at full capacity, it is not possible to
increase real national output as all resources are fully utilized.
MACROECONOMIC OBJECTIVES
=> Low unemployment
- Higher employment complements economic growth, leading to greater national
expenditure
- Increases tax revenues from a sources such as income tax (from employment), sales tax
(from increased expenditure) and stamp duty (from the sale and purchase of property)
- Reduces the tax burden on the government because there is less of a need for taxpayers
to fun welfare bene ts as more people are earning.
- Prevents a brain drain from economy, whereby skilled workers pursue better employment
opportunities in other countries.
— overstaf ng occurs in rms that employ workers who are not fully utilized, perhaps due to
seasonal uctuations in demand or due to legal constraints.
• Underemployment— exists when people are inadequately employed, re ecting the
underutilization of the employed population, they are technically employed but in jobs
that do not fully use their skills or abilities, such as:
— involuntary part time workers who cannot nd full-time employment
— overquali ed workers, who have education, experience, skills and quali cations beyond the
requirements of their jobs.
• Ethnic disparities— ethnic minority groups tend to suffer from higher than average rates of
unemployment, and for longer periods.
• Age disparities— unemployment rates among the young and older people are higher than
those of cially reported for the nation.
Consequences of unemployment
- Loss of GDP
- Loss of tax revenue
- Loss of income for individuals
- Greater disparities in the distribution of income
- Social consequences
1. Stress (depression, health problems)
2. Crime (causes deprivation and desperation, thus leading to increased crime such as theft
and vandalism)
3. Indebtedness (can lead to bankruptcy, leading to absolute poverty, hunger, disease,
homelessness)
4. Social deprivation (poverty, falling house prices)
• Structural unemployment
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Occurs when the demand for products in a particular industry continually falls, thus reducing
the demand for particular labor skills. It can also be caused by changes in geographical
locations of industries (for cost advantages) and labor market rigidities.
• Seasonal unemployment
Caused by regular and periodical changes in demand for certain products.
- Employment incentives can be offered to rms for training and hiring the long term
unemployed— like tax allowances/subsidies to reduce the costs of training and hiring
workers.
- Reviewing of unemployment bene t— incentives to seek employment rather than to rely on
state welfare bene ts. By making it more dif cult for people to claim unemployment
bene ts, people become more proactive in searching for jobs.
4. Protectionist policies: trade barriers can be used to safeguard domestic jobs from the
threat of international competition.
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LOW STABLE RATE OF INFLATION
INFLATION, DISINFLATION, DEFLATION
- In ation: sustained rise in the average price level in an economy over time. This does
mean that the price of every good and service increases, but on average the prices are
rising. Governments set a target in ation rate as a key macroeconomic objective.
- De ation: persistent fall in the average price level in an economy over time, in ation rate
is negative. It is caused by continual decline in AD/AS caused by technological progress.
- Disin ation: when there is a fall in the rate of in ation rather than an actual fall in the
general price level. Disin ation can lead to de ation is not controlled, with negative
consequences for the economy and standards of living in the country.
Creeping in ation (mildest form of in ation and present few problems for the economy) is
good for MEDCs.
Hyperin ation: uncontrollable rates of in ation, for example: Zimbabwe’s macroeconomic
mismanagement between 2003-2009 resulted in hyperin ation of 231,000,000%.
Calculation of a producer price index (PPI) useful for predicting in ation or de ation by
measuring changes in the prices of manufacturers and producers. Consists of—
— raw materials
— intermediate goods such as components or other semi- nished goods
— nish goods that are sold to retailers
Calculating in ation
Consumer prices index (CPI)— average consumer prices of goods and services over time. It is
the most common measure to measure in ation for a typical household in the economy.
- Base year: with an index number of 100, is used as the starting period when calculating a
price index such as the CPI.
- Percentage changes in the index number are used to show in ation in subsequent years.
Consequences of in ation
- Menu costs: in ation impacts on the prices charged by rms.
- Shoe leather costs: in ation causes uctuations in price levels, so customers spend more
time searching for the best deals, be it physically or online. They might also have to make
more regular cash withdrawals. Shoe leather costs— represent an opportunity cost for
customers.
- Consumers: purchasing power of consumers declines when there is in ation, there is a fall
in the real income because money is worth less than before. Cost of living increases,
consumers need more money to buy the same amount of goods and services.
- Savers: lose out from in ation, assuming there is no change in interprets rates for savings.
Hence, in ation discourages savings as money becomes less effective as a store of value.
- Lenders: creditors, will also lose from in ation. This is because the money lent out to
borrowers becomes worth less than before due to in ation.
- Borrowers: borrowers tend to gain from in ation as the money they tend to repay is worth
less than when they initially borrowed it.
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- Fixed-income earners: worse off tan before as the purchasing power of their xed income
declines with higher prices.
- Low income earners: in ation harms the poorest members of society far more than those
on high incomes. They tend to have a high price elasticity of demand for goods and
services. Those on high incomes and accumulated wealth are not so affected by higher
prices.
- Importers: imports become more expensive for individuals, rms and the government due
to the decline in the purchasing power of money. Hence, in ation can cause problems for
countries without many natural resources like oil, steel, rice.
- Employers: workers are likely to demand a pay rise during times of in ation to maintain
their level of real income. As a result, labor costs of production rise and pro ts margins
decline.
- Business con dence levels: combination of uncertainty and the lower expected real rates
of return on investment (due to higher costs of production) tends to lower the amount of
planned investment in the economy.
- A wage-price spiral: occurs when trade unions negotiate higher wages to keep income in
line with in ation, but this simply fuels in ation as rms raise prices to maintain their pro t
margins.
Consequences of de ation
Benign de ation is generally positive as the economy is able to produce more, thus
boosting national output and employment, without an increase in the general price level.
Malign de ation is generally harmful to the economy due to a decline in aggregate demand
for goods and services, often associated with an economic recession and rising levels of
unemployment.
- Bankruptcies: consumers tend to spend less during periods of de ation, so rms suffer
from lower sales revenues and pro ts. This makes it more dif cult for them to pay their
costs and liabilities, thus causing a large number of bankruptcies.
- Lower investment expenditure: rms have less of an incentive to invest because they
receive lower prices and hence pro tability. This can have a detrimental impact on
economic growth.
- Rise in the real value of debts: real costs of debts increases when there is de ation
because real interest rates rise when the price falls.
- A fall in the value of wealth: due to declining pro tability, share prices fall during times of
de ation. This means that divided and the capital returns on holding shares also fall, thus
reducing the wealth of shareholders.
- Declining con dence levels: de ation and subsequent rising real values of debts, both
consumer and business con dence levels fall, further adding to the economic problems in
the country. — consumers postpone their spending and rms postpone their investments.
Causes of in ation
1. Demand-pull in ation— triggered by higher levels of aggregate demand in the economy,
which drives up the general price level. Hence, an increase in any determinant of
aggregate demand (changes in consumption, investment, government spendings and net
exports) will cause this type of in ation.
Types of in ation
TYPES OF INFLATION
Creeping in ation Occurs when prices are rising slightly, very low rates of in ation up to around
3% per annum. It is the mildest form of in ation and presents few problems
for the economy. More economically developed countries tends to
experience creeping in ation.
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TYPES OF INFLATION
Moderate in ation Single digit in ations rates. It is a stable rate of in ation and is not a serious
economic problem.
Strato in ation Double digit in ation and often triple digit. Occurs if moderate in ation
persists and is not controlled. Prolonged periods of start in ation can lead to
hyperin ation or chronic in ation.
Hyperin ation Extortionately high and uncontrollable rates of in ation.
Collectively, however, contractionary policies are likely to reduce the level of economic
activity, thus possibly harming economic growth, employment opportunities and international
trade.
Model names after New Zealand economist William Phillips: shows the trade off between the
unemployment rate and the rate of change in nominal wages (correlates to price stability).
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Short run Phillips curve shows that there is a natural rate of unemployment— the
unemployment rate that exists when the in ation rate is 0. The NRU is the unemployment rate
that exists at full employment, where the demand for labor=supply of labor. It exists at the full
employment level of output [the sum of frictional, seasonal and structural unemployment].
*when employment is above its natural rate, de ation occurs because the in ation rate
becomes negative.
Increase in aggregate demand— unemployment falls whilst average price level begins to rise.
ECONOMIC GROWTH
Sustained economic growth is an important macroeconomic objective because it is the most
practical measure of standards of living in a country.
— low term expansion in the productive capacity of the economy, i.e, the annual percentage
change in GDP.
— occurs when there is an increase in the quantity and quality of factors of production, such as
an increase in labor productivity or improvement in the state of technology.
— negative economic growth— recession in the business cycle
GDP de ator— index number used to covert nominal GDP to real GDP by eliminating the
impact of in ation on the calculation of GDP. It can therefore seen as a measure of the
general level of in ation in the economy.
* Real GDP— dividing nominal GDP by the GDP price de ator and then multiplying the result
by 100.
Poverty
Refers to the state of an individual, household or country being extremely poor, not having
enough money to meet basic human needs such as food, clothing, shelter, healthcare and
education.
— prevents countries from reaching their full economic potential
— humanitarian crisis
Relative poverty— examining the percentage of the population with earning less than a
predetermined percentage of the median income within that country.
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Consequences of poverty
— low living standards
— lack of access to healthcare and education
— con ict and war
To create incentives to work, individuals are granted a personal tax allowance, they can earn
up to a certain amount before they are taxed. The allowances tended to rise with in ation.
— Proportional taxation- charges the same at rate percentage tax, irrespective of how much
an individual earns. Whilst more tax is paid in absolute terms as an individual’s income rises,
the percentage tax paid is xed.
Drawback of using proportional and progressive taxation to redistribute income is that they
can create disincentives to work, thereby harming economic ef ciency and economic growth.
Average rate of tax— amount of tax paid compared with the amount of income earned, the
total tax paid divided by the total income for an individual.
• Under regressive tax system, the average rate of tax falls when incomes rise.
• Under progressive tax system, an individual’s marginal rate of tax is greater than his/her
average rate of tax.
• Under a progressive tax system, as the rate of tax is xed, the marginal and average rate of
taxation are the same.
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Subsides—
- Enable rms to provide socially desirable goods and services in order to redistribute
income, by making these merit goods available to everyone.
Provision of essential infrastructure helps to promote equality for those on low incomes and
to eradicate absolute poverty.
Transfer payments— promote income equality by making payments to the less af uent
without any corresponding exchange or change in output.
- Old age pensions
- Unemployment bene ts
- Child allowances or child bene ts
Whilst taxation provides necessary funds to pay for government expenditure, it puts extra
pressure on taxpayers and can cause disincentives to work.
Transfer payments are costly and drain the limited budgets of governments. They can also
cause laziness amongst the workforce.
There is an opportunity costs in the direct provision of goods and services to redistribute
income.
Subsidies encourage rms to become reliant on government funding, thus hindering
economic ef ciency in the allocation of resources.
FISCAL POLICY
Government budget
Taxation policies:
- Redistribute income and wealth to bene t less wealthy members of society
- Help control the rate of in ation in the economy— affecting international competitiveness
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Government spending can then be used to— improve standards of living (build schools,
hospitals, transportation networks).
— key component of aggregate demand, so an increase in government spending helps to
boost national output, jobs and economic growth.
Governments strive to balance their budgets. Budget surplus tend to be politically unpopular.
Budget de cit require government borrowing, which can be rather expensive due to interest
charges on the loans.
Negative correlation— government debt and the budget, the more money a government
owes, the more likely that its budget will be in de cit.
Budget surplus— help to reduce public-sector debt caused by budget de cits in previous
years, whereas a budget de cit will tend to increase government debt.
— Government spending on welfare bene ts falls due to rising levels of economic activity,
thus dampening the increase in consumption expenditure.
— Automatic stabilizers (higher tax revenues and lower welfare bene ts causes by higher
levels of employment) help to reduce the growth rate, thereby avoiding the risks of an
unsustainable economic boom and uncontrollable in ation.
2. The degree of progressivity of the tax system: more progressive— more effective
3. Scope of the welfare bene ts system: automatic stabilizers will be more effective in
countries with a wide-reaching welfare system.
3. Provision of incentives for rms to invest— government provision of tax breaks and tax
incentives helps to create an economic environment that is conducive to investment.
Government spending on infrastructure can also help to encourage FDI.
Expansionary scal policy— increase both consumer and business con dence levels. — creates
further incentives for rms to invest in their labor force and in the economy. However, the
effectiveness depend on the shape of the AS curve.
Direct control of the money supply is relatively dif cult as the de nition of money is quite
loose and banks can create credit fairly easily. Hence, most governments rely on interest rate
policy to achieve economic stability.
The equilibrium interest— determined by the interest ion of the demand for, and supply of,
money.
=> demand for money: desire to hold money to nance consumption and current
expenditure. Interest rates tend to rise when the quantity of money demanded exceeds the
quantity supplied.
=> supply of money: total amount of money circulating in the economy at any point in time. It
will include bank notes and coins, bank deposits, loans and credit. An increase in the money
supply will tend to decrease interest rates, and vice versa.
=> change in either the demand or supply of money will change the equilibrium interest rate.
Increase in the money supply caused by an in ow of funds from abroad or due to a lower
cash reserve ratio— lowers the interest rate.
CENTRAL BANKS
— Do not control the demand for money, it has a key role in in uencing the supply of money
by manipulating interest rates.
— Use monetary policy to in uence rather than to directly determine rate of in ation.
> Rate of growth of nominal wages (higher costs of labor usually mean that rms will increase
prices. Higher interest rates might then be used to combat in ationary pressures)
> Business con dence levels (lower interest rates— incentives for investment expenditure due
to the lower costs and hence risks of investment)
> House prices (house prices which are a valuable asset have a direct impact on the level of
consumer con dence and hence the value of consumption and potential economic growth)
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> Exchange rate (lower interest rates might be needed to reduce the demand for the
currency on the foreign exchange market— encouraging sale of exports)
=> if in ation is predicted to be higher than the target rate of in ation, perhaps due to a
housing boom or increased consumer con dence in the economy— contractionary monetary
policy can be used.
SUPPLY-SIDE POLICIES
ROLE OF SUPPLY-SIDE POLICIES
Supply-side policies and the economy
Aimed at increasing the production side of an economy, boosting aggregate supply. This is
achieved by improving the instructional framework and the economy’s productive capacity to
produce.
Productive capacity— improved by increasing the quantity and quality of the factors of
production.
— used to increase in the productive capacity of the economy can only be achieved through
an increase in the economy’s long-run aggregate supply, they are designed to make the
economy more productively ef cient in the long run.
Institutional framework: established systems, structures and contexts that shape the economic
behavior in a country.
Short term— these policies increase aggegcate demand but in long term— increase the
economy’s aggegcate supply.
=> enhances the demand for and supply of labor— improving labor mobility
=> increases national income as the expenditure— increases aggregate demand in short run
=> improves the productive capacity— increases a country’s long run aggregate supply and
drives economic growth and development.
=> improved communication— to reduce frictional unemployment
Long term effect— increases the productive capacity and productivity of the economy (shifts
the country’s LRAS curve outwards)
Investment in infrastructure
AD= C+I+G+ (X-M) => investment is a key component
The expenditure on improving the nation’s infrastructure will increase AD— short run—
boosting economic growth.
Long run— investment in infrastructure— shifts the LRAS curve to the right— attracts FDI
INDUSTRIAL POLICIES
Industrial policies — target speci c key industries to promote economic growth— tax
allowances to protect domestic infant industries from large foreign rms.
- A combination of tax breaks and subsidies on commercial loans can create incentives for
rms to locate in less prosperous areas of a country— reducing unemployment and
increasing the economy’s long run aggregate supply.
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- Subsidies can also be granted to rms that hire youth workers, mature staff and
discouraged workers.
- Subsidies also offered on loans to encourage business start-ups.
- Improve welfare in terms of lower unemployment and increased earnings for those
working in these industries.
• Market based supply side policies— make the labor market more ef cient, responsive to
changes in the market forces of demand and supply.
• Reducing unemployment bene ts can make labor market more responsive to market
forces, as the unemployed can no longer rely on welfare payments— greater incentive or
need to seek employment.
• Reducing the power of trade unions— improves ef ciency of the labor market.
Incentive-related policies
Reducing direct taxes— create incentives for people to work or to seek employment
opportunities. — hence, market-based supply-side policies
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Cuts in business taxes— create incentives to invest by reducing the nancial risks of
investment. Cut in capital gains taxes— also encourage risk taking and investments.
SHARING ECONOMY
- Providing consumers with convenient and cost ef cient access to resources without the
nancial, emotional, or social burdens of ownership.
- People are interested in lower costs and convenience than they are in fostering social
relationships with the company or other consumers.
Access Economy
- Competition between companies will not hinge on which platform can provide the most
social interaction and community, contrary to the current sharing economy rhetoric.
- Consumers simply want to make savvy purchases, and access economy companies allow
them to achieve this, by offering more convenience at a lower price.
- Consumers think about access differently than they think about ownership. And most of
our best practices in marketing are built upon an ownership model.
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• For example, being a part of a brand community is important to consumers for many
products and services that they own, as they represent who they are, and consumers
appreciate being able to share identity building practices with like-minded others.
Conclusion: A successful business model in the access economy will not be based on
community, however, as a sharing orientation does not accurately depict the bene ts
consumers hope to receive.
=> It is important to highlight the bene ts that access provides in contrast to the
disadvantages of ownership and sharing.
=> These consist of convenient and cost-effective access to valued resources, exibility, and
freedom from the nancial, social, and emotional obligations embedded in ownership and
sharing.
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