Short Question 2 ANSWARE (Ans should be in 1(Single page)

a. Eco-tourism can contribute to Bangladesh's sustainability in various ways:

1. Social Impact: - Empowerment of Local Communities: Eco-tourism often involves local
communities in managing and benefiting from tourism activities. This can create employment
opportunities and empower these communities economically.
2. Economic Impact: - Revenue Generation: Eco-tourism can generate revenue for the country
through entry fees, accommodation, and other tourism-related services, contributing to the
national economy.
3. Environmental Impact: - Conservation Efforts: Funds generated from eco-tourism can be
reinvested in environmental conservation projects, protecting natural habitats and wildlife.

b. Eco-tourism can contribute to several Sustainable Development Goals (SDGs). Here are three SDGs
that Bangladesh can achieve through successful eco-tourism development:

SDG 15: Life on Land -

Eco-tourism in Bangladesh promotes conservation through well-managed nature reserves and responsible
tourism practices, focusing on rich biodiversity areas like Sundarbans mangrove forest and Chittagong Hill
Tracts.

SDG 12: Responsible Consumption and Production -

Eco-tourism in Bangladesh promotes responsible consumption, environmental preservation, sustainable

resource use, and waste reduction, aiming to achieve the Sustainable Development Goals (SDG) by
reducing single-use plastics, promoting recycling, and adopting energy-efficient technologies.

SDG 8: Decent Work and Economic Growth -

Bangladesh can achieve its Sustainable Development Goal (SDG) by investing in eco-tourism infrastructure,
including eco-friendly accommodations, transportation, and visitor facilities, which can create jobs in
sectors like hospitality, tour guiding, and handicraft production.

Case study ANSWER (Whole answer should be in 5 pages, no points)

1) Marketing challenges are omnipresent in today's dynamic business landscape. Two distinct entities,
NADEC Agricultural Company and 7 Eleven Convenience Stores, face their unique sets of marketing
challenges. NADEC Agricultural Company, as a primary producer in the agricultural sector, grapples with
issues related to product quality, supply chain, and market volatility. On the other hand, 7 Eleven
Convenience Stores, a retailer, contends with challenges related to competition, customer satisfaction,
and evolving consumer preferences.

NADEC Agricultural Company, as a primary producer in the agricultural industry, faces several unique
marketing challenges. Firstly, they deal with factors beyond their control, such as weather conditions and
crop diseases, which can affect the quantity and quality of their agricultural products. This makes
production forecasting and consistent supply chain management difficult. Secondly, NADEC must contend
with price volatility in commodity markets. Fluctuations in global prices for agricultural products can
impact on their profitability. Additionally, they may face challenges in setting competitive prices while
ensuring fair compensation for their farmers. Furthermore, NADEC must navigate complex regulations
related to farming practices, environmental sustainability, and food safety. Compliance with these
regulations is not only mandatory but also critical for maintaining a positive brand image.

7-Eleven, as a retailer in the convenience store industry, confronts a different set of marketing challenges.
One of the primary challenges is intense competition. The convenience store sector is saturated with
numerous competitors, ranging from local mom-and-pop shops to large retail chains. Standing out in this
crowded marketplace requires effective differentiation strategies. Secondly, 7-Eleven must adapt to
changing consumer preferences and behaviors. Trends such as health-consciousness and the demand for
fresh, organic products have forced convenience stores to expand their product offerings and update store
layouts. Staying aligned with these evolving trends can be challenging. Moreover, maintaining consistent
customer service across numerous franchise locations is crucial for 7-Eleven's brand reputation. Employee
training, turnover, and service quality are all significant concerns.

2) While both NADEC and 7-Eleven face their own unique marketing challenges, it is reasonable to agree
with the statement that marketing challenges are more complex for primary producers like NADEC. This is
because primary producers have to manage factors beyond their control, such as weather, diseases, and
commodity price fluctuations. These external factors can significantly impact their ability to meet market
demand and maintain profitability. Additionally, when consumers encounter product issues, they are more
likely to address primary producers directly, as the quality and safety of the product ultimately stem from
the producer's practices. In contrast, retailers like 7-Eleven act as intermediaries, selling products from
various producers. They have less control over the production process and product quality.

While both primary producers and retailers face marketing challenges, the complexity and nature of
challenges differ. Primary producers like NADEC must grapple with external factors and regulatory issues
that have a direct impact on product quality and supply. This makes addressing marketing challenges more
complex for primary producers compared to retailers like 7-Eleven.