Definitions to learn Market share is the percentage of total market sales held by one brand or business, oi ent business objectiv Market share sold $20 million, then Company A's market share is 20 per cent. arket share % = Company sales Market Siar Total market sales te Increased market share gives a business: » good publicity, as it could claim that it is becoming ‘the most popular” >» increased influence over suppliers, as they will be very keen to sell to a business that is becoming relatively larger than others in the industry » increased influence over customers (for example, in setting prices). If the total value of sales in a market is $100 million in one year and Company A __——_ > Providing @ Sérvice to the Community - the objectives! Definitions to learn’ A social enterprise has social objectives as welt ‘as an aim to make a profit to reinvest back into the business. Key info You may think of Google as just a search engine However its objective of orowth has expanded itfar beyond its original claim to fame as a search engine. Through its holding company Alphabet Inc. Google owns more than 200 companies, including those involved in robotics, mapping. “ideo broadcasting, telecommunications, scholarship and smoke j alarms. of social enterprises Social enterprises are operated by private individuals - they are in the private sector ~ but they do not just have profit as an objective. The people operating the social enterprise often set three objectives for their business: as the disabled or homeless. » Environmental: to protect the environment. » Financial: to make a profit to invest back into the social enterprise to expani the social work that it performs. ‘An example of a social enterprise is RangSutra in India. This helps very poor village communities develop skills in craft work and clothing products and help: them market their products at a fair price. ‘A.A display of RangSutra products. RangSutra’s core value is ‘respect for both the producer customer. Profits earned from sales go back to ensure a better life for their communities, a5 producers are also the owners of RangSutra, » Social: to provide jobs and support for disadvantaged groups in society, such and the customer’. They ensure a fair price to the producer as well as quality products to the id Ss the