SEO Analyst Role - Digital Chakra

Part 1: Video Recording

- Video URL: https://share.vidyard.com/watch/RiFqfgDcsEcKcfkuXFtdui

Part 2: Case Study - SEO Recommendations

1. Breadcrumb
On Oak Furniture House website, I found that on the product page, the breadcrumb is quite not right and can
be improved. It’s because on product page, the breadcrumb format is “Home > Product Name” e.g Home >
Bentley Designs Brunel Upholstered 5ft Kingsize Bed

I think that can be improved to something like “Home > Bedroom > Beds”. That would give a better user
experience because let’s say if people don’t want to buy “Beds” and want to buy “Matresses” instead, they can
easily go back to “Bedroom” page and choose the “Matresses” page. In addition, I found that the breadcrumb
is not showing if I use mobile device.

2. Improve website performance especially for mobile view

Seeing from the PageSpeed insight, even though the core web vitals test is passed, but the website
performance score needs to be improved. Especially for the mobile view. Here are some improvements that
can be tried to fix in order to improve the website performance:

3. Optimize meta description

Based on Screaming Frog site audit, I found that there are 196 pages that contain over 155 characters. This
means that the meta description are too long to read by the users and it’s not following SEO best practices
where the good meta description should not be more than 160 characters.

Part 3: Rewrite the Title and Meta Description

- URL: https://www.oakfurniturehouse.co.uk/pages/sofas-collection
- Current title: Sofas, corner sofas, sofa beds and armchairs | Oak Furniture House
- Current meta description: Make your living room space unique with one of our amazing Sofas.
Revitalise your home with our huge range of Sofas from Oak Furniture House. Crafted from carefully
selected materials and manufactured to the highest quality, our selection of sofas is sure to have
something special for everyone. Shop Now!

- Title recommendation: High quality sofas crafted from selected materials | Oak Furniture House
- Meta description recommendation: Find and shop our high quality sofas that are crafted from
selected materials and would make your living room space stand out and unique. Don't miss it!