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#Unit 2-Cvp Analysis
#Unit 2-Cvp Analysis
Introduction
You and your friends head out to a favorite restaurant for dinner. The restaurant
serves a meat dish with three side dishes for a reasonable price. The combination of
good food at a good price has made this “meat and three” restaurant popular.
However, when you arrive at the restaurant this time, it is not as crowded as usual.
You also notice the restaurant has increased the price for a meal.
After you are seated and order, you and your friends discuss the changes. No one
seems surprised by the price increase. You’ve all noticed that food prices have
increased at the grocery store and speculate that the restaurant’s supplier has also
increased prices. If food costs increase, the business would have to increase the sales
price per meal in order for the meals to remain profitable. Is this what is keeping
some customers away? What will be the effect on profits if the restaurant charges more
per meal but serves fewer meals? At what point will the business begin to operate at a
loss rather than a profit? How long will the restaurant remain open if it loses a large
number of customers?
These are the type of questions asked by managers in every business—what is the
relationship among costs, volume, and profit? In this unit, you’ll learn about cost-
volume-profit (CVP) analysis, a tool managers use to answer these questions.
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Unit Learning Objectives
Timing
This unit is good for more than a week—8 days at maximum You can devote three
hours per day on the subject. Don’t worry, the content is abridged, which means it
only includes the most salient points you need to know relative to our module
learning outcomes (MLO).
For easier monitoring of your progress, you may use the study planner attached to
this module. Be sure to make use of your planner to have a more organized and
orderly studying. Plus, the planner is a PROCRASTINATION-beater!
Getting Started!
To manage any size of business, you must understand how costs respond to changes
in sales volume and the effects of costs and revenue on profits, hence, known as Cost-
Volume-Profit Analysis.
❖ VARIABLE COSTS
The activity base is the item or event that causes the incurrence of a variable
cost. It is easy to think of the activity base in terms of units produced, but it
can be more than that. Activity can relate to labor hours worked, units sold,
customers processed, or other such "cost drivers."
For example, let’s assume that it costs a bakery $15.00 to bake a cake—$5.00
for raw materials such as sugar, milk, and flour, and $10.00 for the direct
labor involved in baking 1 cake. The table below shows how the variable
costs change as the number of cakes baked vary.
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1 cake 2 cakes 7 cakes 10 cakes 0 cakes
Cost of sugar, flour, P 5.00 P 10.00 P 35.00 P 50.00 P 0.00
butter and milk
Direct labor P 10.00 P 20.00 P 70.00 P 100.00 P 0.00
As the production output of cakes increases, the bakery’s variable costs also
increase. When the bakery does not bake any cake, its variable cost drops to
zero.
❖ FIXED COSTS
The opposite of variable costs are fixed costs. Fixed costs do not fluctuate with
changes in the level of activity. Assume that GoSound leases the
manufacturing facility where the portable digital music players are
assembled. Assume that rent is P1,200,000 no matter the level of
production. The rent is said to be a "fixed" cost, because total rent will not
change as output rises and falls. Fixed cost per unit will decline with increases
in production. This attribute of fixed costs is important to consider in
assessing the scalability of a business proposition. There are numerous types
of fixed costs. Examples include administrative salaries, rents, property
taxes, security, networking infrastructure support, and so forth.
❖ MIXED COSTS
Many costs contain both variable and fixed components. These costs are
called mixed or semi-variable.
Factory overhead contains all your manufacturing costs except the direct
materials and direct labor. Some mixed manufacturing costs originate from
your leased factory equipment and machinery. A mixed cost contains a fixed
base rate and a variable rate that fluctuates with use.
For example, the fixed portion of your equipment lease is a flat $2,000 charge
to produce from zero to 10,000 units. You are charged a variable cost of $1.50
for each unit produced over the 10,000 production ceiling. Therefore, if you
produced 12,000 units, the total cost will be the sum of $2,000 fixed cost plus
$3,000 ($1.50 variable cost per unit X 2,000 units beyond the 10,000
production ceiling).
With a mixed cost, there is some fixed amount plus a variable component tied
to an activity. Mixed costs are harder to evaluate, because they change in
response to fluctuations in volume. But, the fixed cost element means the
overall change is not directly proportional to the change in activity.
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2.2.1 The BASIC CVP FORMULA
The basic CVP formula is the price per unit multiplied by the number of units sold
equals the sum of total variable costs, total fixed costs and accounting profit. Total
variable costs equal the number of units sold multiplied by the variable cost per unit.
Where,
SP/u = selling price per unit TFC = total fixed cost
VC/u = variable cost per unit P/L = profit or loss
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In detail, here’s how each component of the contribution income statement
is computed:
To Illustrate:
Note:
The maximum contribution a unit of product or service can make is its selling
price. After paying for itself (variable costs), a product or service provides a
contribution margin to help pay total fixed costs and then earn a profit.
Like most models, there are certain inherent assumptions. Violating the
assumptions has the potential to undermine the conclusions of the model. Some of
these assumptions have been touched on throughout the lesson:
1. Sales price, fixed cost and variable cost per unit are constant.
2. Costs can be classified accurately as either variable or fixed.
3. Changes in activity are the only factors that affect costs.
4. All units produced are sold.
5. When more than one type of product is sold, the sales mix will remain
constant. That is, the percentage that each product represents of total
sales will stay the same. Sales mix complicates CVP Analysis because
different products will have different cost relationships.
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Also, always bear in mid the following basic components of CVP analysis.
Components of CVP analysis. Adapted from Managerial Accounting Tools for Business Decision Making (Sixth Edition)
by J.J. Weygandt, P.D. Kimmel and D.E. Kieso, 2012, p. 206. Copyright 2012 by John Wiley & Sons, Inc.
The production cost is P500 per sign, and Leyland pays its sales representatives
P300 per sign sold. Thus, variable costs are P800 per sign. Each signs sells for
P2,000. Leyland's contribution margin is P1,200 (P2,000 - (P500 + P300)) per
sign. In addition, assume that Leyland incurs P1,200,000 of fixed costs, regardless
of the level of activity. Below is a schedule with contribution margin information,
assuming 1,000 units are produced and sold:
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What would happen if Leyland sold only 500 units?
Notice that changes in volume only impact certain amounts within the "total
column." Volume changes did not impact fixed costs, or change the per unit or
ratio calculations. By reviewing the above data, also note that 1,000 units achieved
breakeven net income. At 2,000 units, Leyland managed to achieve a P1,200,000 net
income. Conversely, 500 units resulted in a P600,000 loss.
❖ BREAK EVEN
- (n.) It resulted when sales equals the sum of total variable cost
and total fixed cost.
- (v.) To make the sales or revenues necessary to cover costs and
prevent a firm from operating at a loss.
❖ BREAKEVEN POINT
- The point at which total revenues equal total costs.
- The level of activity at which total revenues equal total costs
(both fixed and variable).
- It is the point at which an organization can begin to earn a profit.
❖ BREAKEVEN ANALYSIS
- The process of finding the break-even point
- An analysis of a product or a company’s sales required to neither
lose money nor make a profit, but simply to cover costs.
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2.3.1 BREAK-EVEN CALCULATIONS
❖ GRAPHICAL PRESENTATION
As they say, a picture is worth a thousand words, and that is certainly true for
the CVP graphical presentation. However, everyone is not an artist, and you may
find it more precise to do a little algebra to calculate the break-even point. This
is method is called MATHEMATICAL APPROACH.
We can make a rough estimate of the breakeven point using a scatter diagram.
This method is less exact (and more inefficient), but it does yield meaningful
data. As you can see, the graph has five (5) parts:
❖ MATHEMATICAL APPROACH
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For Leyland (in our previous illustration in pages 26-27), the math turns out this
way:
(No. of units x P2,000) = (No. of units x P800) + P1,200,000
To solve:
Now, it is possible to "jump to step b" above by dividing the fixed costs by the
contribution margin per unit. This approach of solving the break-even-point is
termed as CONTRIBUTION MARGIN APPROACH.
Sometimes, you may want to know the break-even point in dollars of sales
(rather than units). This approach is especially useful for companies with
more than one product, where those products all have a similar contribution
margin ratio:
How much would we have to sell to make a profit of P_______ per month or how
much would we have to sell to avoid incurring a loss?
❖ TARGET PROFIT
- The net operating income or profit that management desires to
achieve at the end of a business period.
- It indicates the sales necessary to achieve a specified level of income.
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Photo Credits: Google Images
Breaking even is not a bad thing, but hardly a satisfactory outcome for most
businesses. Instead, a manager may be more interested in learning the necessary
sales level to achieve a targeted profit. The approach to solving this problem is to
treat the "target income" like an added increment of fixed costs. In other words, the
margin must cover the fixed costs and the desired profit:
Assume Leyland (in our previous illustration in pages 21-22) wants to know the level
of sales to reach a P600,000 income:
Again, it is possible to "jump to step b" by dividing the fixed costs and target income
by the per unit contribution margin: (CONTRIBUTION MARGIN APPROACH)
If you want to know the dollar level of sales to achieve a target net income:
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To illustrate:
Find the target sales in units and target dollar sales for Hang Ah Co. if it has a target
profit of $ 40,000.
Solution:
Sales to attain the target profit = [(Fixed expenses + Target profit) ÷CM ratio]
= ($35,000 + $40,000) ÷ 0.40
= $187,500
Number of units to be sold = Sales to attain the target profit / SP per unit
= $187,500 / $250
= 750 units
Self-Check:
01
Instructions: This self-check will not be graded and will not be submitted. You may
try to answer the questions asked and check the answers afterwards in Appendix A at
the end of the module.
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You may use the following formulas as guide.
CVP is more than just a mathematical tool to calculate values like the break-even point. It
can be used for critical evaluations about business viability.
For instance, a manager should be aware of the "margin of safety." The margin of safety is
the degree to which sales exceed the break-even point. For Leyland (in our previous
illustration in pages 26-27), the degree to which sales exceed P2,000,000 (its break-even
point) is the margin of safety. This will give a manager valuable information as they plan
for inevitable business cycles.
❖ MARGIN OF SAFETY
- It is the difference between actual or expected sales and sales at the break-
even point.
- It is the amount by which sales or other revenue can fall before it reaches
the breakeven point.
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- It indicates the possible decrease in sales that may occur before an
operating loss results.
- May be expressed in the following ways: Dollar of sales, Units of sales &
Percent of sales
To illustrate:
Sales $ 250,000
Sales at the break-even point 200,000
Unit selling price $ 25
The current sales may decline $50,000, 2,000 units, or 20% before an
operating loss occurs.
The indifference point analysis tool determines the point at which there is no
difference in cost or profit between two alternative methods.
Used to compare two strategies, this analysis can be used to decide between
different cost structures or selling prices.
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Alternative A Alternative B
(CM/u x Q) – FC = (CM/u x Q) – FC
OR
FC + (VC/u x Q) = FC + (VC/u x Q)
Where:
CM/u = contribution margin per unit
FC = total fixed costs
VC/u variable cost per unit
Q = quantity/no. of units/indifference point in units
To illustrate:
Compute the volume of sales, in units, for which ABS is indifferent between the two
alternatives.
Current Plan Proposed Plan
(Alternative A) (Alternative B)
Contribution Margin per Unit $120 $90
Total Fixed Costs $360,000 $315,000
The indifference point in units is 1,500 units. This is the level of volume at which
total costs, and hence profits, are the same under both cost structures—
Alternative A and Alternative B. Above or below the indifference point, one of
the alternatives will yield lower cost or be more favorable.
How many businesses sell only one product? The reality is that firms usually offer a
diverse product line, and the individual products will have different selling prices,
contribution margins, and contribution margin ratios. Yet, the firm’s total fixed cost
picture may be the same, no matter the mix of products sold. This can cloud the
ability to perform simple CVP analysis. To lift this cloud requires some knowledge
of the product mix.
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Note:
A product is an item produced or procured by the business to satisfy the needs of the
customer. It is the actual item which is held for sale in the market. A company usually sells
different types of products. For example, Coca-Cola has around 3500+ product brands in its
portfolio. These different product brands are also known as product lines. A combination
of all these product lines constitutes the product mix.
(https://www.feedough.com/product-mix-explanation-examples/)
A product line is a group of related products all marketed under a single brand name
that is sold by the same company. Companies sell multiple product lines under their
various brand names, seeking to distinguish them from each other for better usability for
consumers. The picture below shows some of Nestlé’s product lines.
Companies often expand their offerings by adding to existing product lines because
consumers are more likely to purchase products from brands with which they are already
familiar.
The sales mix is a calculation that determines the proportion of each product a
business sells relative to total sales or the ratio of sales for each product compared
with the overall sales volume of all products. The sales mix is significant because some
products or services may be more profitable than others, and if a company's sales
mix changes, its profits also change. Managing sales mix is a tool to maximize
company profit.
Profits will be greater if high-margin rather than low-margin items make up a
relatively large proportion of total sales. The idea is to achieve the combination, or
mix, that will yield the greatest amount of profits.
To illustrate:
Let’s assume that My Media Place sells to types of websites: standard and express.
If the company sells 500 units, of which 300 units are standard and 200 units are
express, the sales mix would be 3:2. For every three (3) standard websites sold,
two (2) express websites are sold. The sales mix can also be stated in percentages.
Of the 500 units sold, 60% (300 units/500 units) are standard sales, and 40% (200
units/500 units) are express sales.
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Sales Mix for My Media Place. Adapted from Managerial Accounting (Ninth Edition) by S.V. Crosson and B.E.
Needles, Jr., 2011, p. 223. Copyright 2011 by Cengage Learning
Assume further that you were required to find the breakeven point for multiple
products. How can you compute for it? You should follow these three (3) simple
steps:
Note:
Solution:
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2.8 LEVERAGE ANALYSIS
Where:
A – Load a.k.a. Operating Income (or PROFITS)
B – Lever (FORCE/EFFORT) a.k.a. % CHANGE IN SALES
C – FULCRUM…the point on which a lever rests or is supported
And on which it pivots… a.k.a. FIXED COSTS
❖ OPERATING LEVERAGE
- Companies that have higher fixed costs relative to variable costs have
higher operating leverage.
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- If operating leverage is high, a small percentage increase in sales can
produce a much larger percentage increase in net operating income.
The degree of operating leverage (DOL) is a multiple that measures how much
the operating income of a company will change in response to a change in sales.
To illustrate:
To illustrate operating leverage, assume the following data for Jones Inc. and
Wilson Inc.:
JONES WILSON
INC. INC.
Sales $400,000 $400,000
Variable Costs 300,000 300,000
Contribution Margin 100,000 100,000
Fixed Costs 80,000 50,000
Income from Operations 20,000 50,000
Solution:
✓ Jones Inc.
✓ Wilson Inc.
DOL = CM / OI = $100,000/$50,000 = 2x
Jones Inc. has a high operating leverage which means that it has a large proportion
of fixed costs—therefore, a big increase in sales can lead to outsized changes in
profits. On the other hand, Wilson, Inc. has a low operating leverage which means
that it has a large proportion of variable costs—therefore, it earns a smaller profit
on each sale, but does not have to increase sales as much to cover its lower fixed
costs.
OBSERVATION:
As shown above, Jones Inc. and Wilson Inc. have the same sales, the same
variable costs, and the same contribution margin. However, Jones Inc.
has larger fixed costs than Wilson Inc. and, thus, a higher operating
leverage.
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2.9 SUMMARY OF CVP-RELATED TERMINOLOGIES
CVP-related Terminologies
1. Contribution Margin
➢ Computed as:
Sales xx
- Variable Costs (xx)
Contribution Margin xx
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Unit Sales with Target Profit = (Fixed Cost + *Profit) ÷
CM per unit.
4. Margin of Safety
5. Indifference Point
Alternative A Alternative B
(CM/u x Q) – FC = (CM/u x Q) –FC
FC + (VC/u x Q) = FC + (VC/u x Q)
Note: Q – number of units (indifference point).
6. Sales Mix
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7. Degree of Operating Leverage (DOL)
Managers often want to predict how changes in sale price, costs, or volume affect
their profits. Managers can use CVP relationships to conduct sensitivity analysis.
Sensitivity analysis is a “what if” technique that asks what results are likely if
selling price or costs change, or if an underlying assumption changes. So
sensitivity analysis allows managers to see how various business strategies will
affect how much profit the company will make and thus empowers managers
with better information for decision making.
Fixed costs do not change in total with changes in the level of activity.
However, fixed costs may change because of other factors such as changes
in property tax rates or factory supervisors’ salaries.
Effect of changes in fixed costs. Adapted from Managerial Accounting (10th Edition) by C.S. Warren, J.M. Reeve
and J.E. Duchac, 2009, p. 142. Copyright 2009 by South-Western, a part of Cengage Learning
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To illustrate:
Assume that Bishop Co.is evaluating a proposal to budget an additional
$100,000 for advertising. The data for Bishop Co. are as follows:
Unit variable costs do not change with changes in the level of activity. However,
unit variable costs may be affected by other factors such as changes in the cost
per unit of direct materials.
Effect of changes in variable costs. Adapted from Managerial Accounting (10th Edition) by
C.S. Warren, J.M. Reeve and J.E. Duchac, 2009, p. 142. Copyright 2009
by South-Western, a part of Cengage Learning
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To illustrate:
Assume that Park Co. is evaluating a proposal to pay an additional 2%
commission on sales to its salespeople as an incentive to increase sales. The data
for Park Co. are as follows:
Changes in the unit selling price affect the unit contribution margin and, thus, the
break-even point.
Effect of changes in selling prices. Adapted from Managerial Accounting (10th Edition)
by C.S. Warren, J.M. Reeve and J.E. Duchac, 2009, p. 142. Copyright 2009
by South-Western, a part of Cengage Learning
To illustrate:
Assume that Graham Co. is evaluating a proposal to increase the unit selling
price of its product from $50 to $60. The data for Graham Co. are as follows:
✓ Before the price increase, the break-even sales in units is 30,000 units.
✓ After the price increase, the break-even sales in units is 20,000 units.
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Unit Summary
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