Digital Marketing Course Syllabus

Principals of Digital marketing

 What is Digital Marketing?

 Digital Marketing Types

Search Engine Optimization (SEO)

 Introduction to SEO
 Search Engine Algorithms and Updates
 On page Optimization strategies
 Off Page Optimization strategies
 Reports and SERP Management
 Google My Business
 Competition Analysis

Search Engine Marketing (SEM)

 Introduction to SEM
 AdWords tools
 Campaign Setup
 AdGroups and Keywords setup
 Bidding strategies
 Google AdWords account and billing settings

Social Media Optimization (SMO)

 What is Social Media?

 Impact of Social Media on SEO

Facebook

 Facebook account setup

 Facebook business page setup
 Types of Business pages
 Increase the Likes to page
 Page management options
 Types of Posts and Statistics
 Creating a post strategy
 User engagement
 Facebook Insights
 Facebook Groups
 Facebook Apps creation
Twitter

 Twitter account setup

 Increase the Follows to page
 Page management options
 Types of Posts and Statistics
 Creating a post strategy s
 User engagement
 Twitter Insights
 Design the Twitter Page
 Hash Tags

LinkedIn

 What is LinkedIn?
 Create a LinkedIn profile
 Optimizing the profile
 Creating new connections
 Posting content in profile
 LinkedIn Groups
 Creating company page
 Customization of page
 Posting in LinkedIn Page

YouTube

 Create a Channel
 Upload videos
 Live Streaming videos
 Optimize the videos
 Get more Subscribe and views

Social Media Marketing (SMM)

 What is Social Media marketing?

 Impact of Social Media marketing on SEO

Social Media Marketing (SMM)

 Introduction to social media marketing

 Facebook marketing
 YouTube marketing
 Twitter marketing
 LinkedIn marketing
Email Marketing

 What is Email Marketing

 Benefits of email marketing
 Email Marketing Software
 Designing Newsletters