MANAGEMENT TOOL

INTRODUCTION

A goal-setting framework used by organizations to clarify OBJECTIVES METRIC

what to work on and how to measure progress.
Net promoter scores
Customer churn
Customer satisfaction
Engagement
Conversion rates

OBJECTIVES
Goals that inspire and
set direction
Where do I need to go?
KEY RESULTS
Steps that measure
progress towards an
objective
How do I know I’m getting there?
Quarterly revenue
INITIATIVES Recurring revenue
Subscriptions
Tasks required to drive
progress of key results
Simultaneous users
System performance Number of customers
What will I do to get there?
Number of performance complaints

Aligning OKRs to business strategy

IMPLEMENTATION

Understand the organization’s purpose, mission, and vision

Setting Objectives
Assess the company’s current performance
Define the problems that are holding the company back from
achieving goals
Identify a focus area for improvement, an important problem
to solve first
Articulate the problem to solve in a single, aspirational
OKRs tie to
sentence
yearly goals
Key Results

Assess the starting point to set an appropriate aspiration

Determine baseline level considering availability of data and
reliability of source
Articulate the results of solving the problem, not activities
EXAMPLE

OKR VS KPI

1. Goal-setting quantifiable 1. Static performance

Objective: framework indicators
Elevate User Experience in Google Search 2. Set Goal Basis 2. Set annually

Key Results 3. Dynamic 3. Remain Constant

4. Help achieve specific, 4. Monitor the health of
Increase User Engagement measurable outcomes ongoing business processes
Optimise Page Load Speed
Improve Mobile User Experience:
Global Accessibility
Management By
User Satisfaction Agile Management
Objectives
Innovative Features and Technologies
Related
COMMON USES
Management
Strategic Alignment
Focus on Key Outcomes
Employee Empowerment Tools
Informed Decision-Making
Frequent Progress
Resource Allocation Purpose, Mission
Tracking Dynamic Strategic
Continuous Improvement & Vision
Increased Accountability Planning & Funding
Strategic Adaptability Statement
Enhanced Transparency
GROUP - 8