Professional Documents
Culture Documents
BY J A N E K W O K
M A S T E R O F S C I E N C E – L I B R A R Y & I N F O R M AT I O N M A N A G E M E N T
FA C U LT Y O F E D U C AT I O N
SEPTEMBER-NOVEMBER 2023
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Contents
❖Types of decisions
❖Rational decision-making process
❖Making decisions in diverse cultures
❖Techniques for simulating creativity in group decision
making
2
Let us discuss
A few years ago, the LED TV came to the market.
Family would like to replace the “Big Box”…. But not knowing much
about LED (digital TV)……. What will be the customer ( me) do?
3
Decision-making of
managers/leaders
✓I consider that decision-making is one of the important roles of mangers/
leaders.
✓Making decision is based on the ability to conceptualize situations and
select alternatives to solve problems and take advantage of opportunities.
(Suggest tools: Visual Thinking; Creative Thinking, and Design Thinking)
✓It is about how the managers/ leaders reason and make decisions.
✓It involves critical thinking, using a rational process, analyzing
alternatives, , time management, quantitative reasoning, ability to be
creative, perceiving trends, anticipating changes , attempting to maximize
positive outcomes for the organization.
✓Decisions made today will affect future performance and career of the
managers/ leaders.
4
Define decision-making
❑Decision making is defined as the process of choosing a
particular action that deals with a problem or opportunity.
(Textbook page 371)
❑It should be a means to achieve some result or to solve
some problems. The outcome of a process that is influenced
by many forces.
❑Organizational mechanisms through which an attempt is
made to achieve a desired state.
5
Types of Problems
https://www.dreamstime.com/vector-emoji-yellow-sad-face-eyes-mouth-white-background-
https://kknews.cc/design/6n6xqep.html
funny-cartoon-icon-d-illustration-chat-message-image113978857
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Types of decisions – Herbert
Simon
➢ Programmed decisions
➢repetitive and routine
➢have a definite procedure
➢ Non-programmed decisions
➢Novel and unstructured
➢No established procedure for handling problem
p. 373
7
Programed vs non-
programmed decisions
http://www.msubillings.edu/BusinessFac
ulty/larsen/MGMT321/Ch%207%20OH.p
df
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Post-decision effect – a good case
analysis for discussion
Decision was made by the Pilot.
No passenger was missing but just some
of them had minor injury.
Hero or suspected wrong-doing?
What were the reactions from:
◦ the society
◦ professional
◦ Government monitoring bodies?
Only in USA -?
9
The Rational Decision-Making Process
Establishing
Problem
specific goals & Establishing
identification and
objectives and priorities
Revise definition Revise
measuring results
Development of Evaluation of
Consideration
alternative alternative
of causes Revise Revise
solutions solutions
10
Textbook Page 375
Problem Solving
Potential for
dissonance
13
Behavioral Influence on Decision
Making
• Potential for Dissonance
– Decision makers often experience cognitive
dissonance, which is a lack of harmony among
the decision maker’s various cognitions after a
decision has been made.
• Escalation of Commitment
– Refers to an increasing commitment to a
previous decision when a “rational” decision
maker would withdraw.(eg Gamblers)
14
Problem-solving
15
Problem identification and
definition
Problem statement requires relevant information to be effective.
Current Impacts
Desired
16
Evaluation of alternative
solutions
❖Making a decision is selecting the best alternative that will produce
the most favorable outcomes and the least unfavorable outcomes.
How to develop alternatives:-
1. Analysis of data…data mining…what does data tells you?
2. Questions each aspect of situation
3. Using all idea sources available
4. Application of creativity to the situation (think out of the box)
5. Application of some appropriate actions for generate alterative
solutions.
6. Brainstorming.
17
3 possible factors or conditions for
evaluation of alternative
http://newproductvisions.com/blog/wp
-content/uploads/2014/12/Risk.jpg
http://jenebaspeaks.com/2015/01/2015-
the-fight-over-internet-regulatory-
uncertainty-has-begun/comment-page-1/
http://redeeminggod.com/theological-
certainty/
18
Administrative Model in
decision making
❖Herbert A Simon developed the model to describe how
decisions are often made rather than to prescribe how they
should be made.
❖Decision makers have incomplete and imperfect information,
are constrained by “bounded rationality” and tend to satisfice
when making decisions.
❖Bounded rationality indicates that decision markers are limited
by their values and unconscious reflexes, skills and habits.
❖Satisficing is the tendency to search for alternatives only until it
is found that it meets some minimum standard of sufficiency.
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Intuitive Decision making
model
❑Decision making is based on a “gut” feeling or intuition. Feeling is
based on years of experience and practice in similar situations.
❑An unconscious process of decision maker’s personality.
❑Intuitive decision making occurs frequently because:-
1. High level of uncertainty
2. No history or past experience
3. Time pressure
4. Excessive number of alternatives that can be difficult to thoroughly
analyze.
20
Making decisions in devise
cultures
Differences in cultural lifestyle can be explained by:
1. individualism
2. power distance
3. uncertainty avoidance
4. Masculinity
❑Asian countries tend to have high uncertainty
avoidance and low masculinity.
❑Western countries tend to have low uncertainty
avoidance and high masculinity.
21
Individual vs Group making
decision
Time Cost
Personal Growth
10-24
Group Decision
Making
Discussion in
class
Why do some
employees
learn to make
decision better
than others?
25
Decision-Making Styles
Individuals’ predispositions can affect
decision process at two critical stages
Gathering Evaluating
Carl Jung
(Perceiving) (Judging) of
of Information Alternatives
Sensing Intuition
A decision style focused on A decision style focused on
gathering concrete information developing abstractions and
directly through the senses, figurative examples for use in
with an emphasis on practical decision making, with an
and realistic ideas. emphasis on imagination and
possibilities.
Define the
Problem
Identify Criteria
Decision-Making Styles
Perceptual
Sensing Intuition
Influences
Gather and
Evaluate Using the five Using abstractions
Feedback
Implement
and Follow Up
What are the Carl Jung's four functions related to gathering and evaluating information for
problem solving and decision making. Which problem-solving style would be appropriate for
an individual in the accounting profession? Why?
The four conscious functions that Jung has identified are Thinking, Intuition, Sensation, and
Feeling. When pitting Thinking against Feeling, it is clear that an accountant has to be
comfortable processing a large amount of information at any given time and synthesizing it.
Hence, an ideal accountant would be more of a thinker and less of a "feeler." It is less important
whether the accountant is introverted or extroverted, as this does not contribute to their ability
to do their job well. Sensation wins against Intuition, as drawing the solution from immediate
facts is more important (for an accountant) than considering the inherent possibilities and inner
meanings of said facts.
29
Brainstorming
❖It is defined as the generation of ideas in a group through noncritical
discussion.
❖Brainstorming is one of the most important techniques to generate
and develop new ideas
❖managers meet face-to-face to generate and debate many
alternatives.
❖Group members are not allowed to evaluate alternatives until all
alternatives are listed.
❖Be creative and radical in stating alternatives.
❖When all are listed, then the pros and cons of each are discussed and a
short list created.
OTHER PEOPLE’S
FUTURING
VIEWS
The
Brainstorming
Process
Free Association
(Unstructured Idea Generation)
Department of Chemical Engineering, University of Michigan, Ann Arbor 9/1/2023 32
Osborn’s Checklist for Adding New Ideas
Vertical Thinking –
(S.C.A.M.P.E.R)
• Substitute
• Combine
• Adapt
• Modify (Magnify, Minify)
• Put to other uses
• Eliminate
• Rearrange
36
Delphi Techniques
❑The Delphi method is a structured communication technique, originally
developed as a systematic, interactive forecasting method which relies on a
panel of experts.
❑Delphi allows distant managers to participate without face-to-face
meetings.
❑Problem is distributed in written form to managers who then generate
written alternatives.
❑Responses are received and summarized by top managers.
❑These results are sent back to participants for feedback, and ranking.
❑The process continues until consensus is reached.
The experts answer questionnaires in two or more rounds. After each round, a facilitator
provides an anonymous summary of the experts’ forecasts from the previous round as well
as the reasons they provided for their judgments. Thus, experts are encouraged to revise
their earlier answers in light of the replies of other members of their panel.
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Dialectical inquiry and
Devil’s advocacy
Dialectical inquiry – Debate between very different
sets of recommendations and assumptions to
encourage full discussion. Overcomes tendency of
group to avoid conflict when evaluating
alternatives.
39
Devil’s Advocacy
❑Devil’s advocacy – Individual or subgroup argues against the
recommended actions and assumptions put forth by other members of
the group. Also overcomes tendency of group to avoid conflict when
evaluating alternatives
❑Critical analysis of a preferred alternative to ascertain its strengths and
weaknesses before it is implemented
❑One member of the group who acts as the devil’s advocate by
critiquing the way the group identified alternatives and pointing out
problems with the alternative selection.
40
Devil’s Advocacy vs Dialectical
Inquiry
41
Organizational
Learning & Creativity
Organizational Learning: Managers seek to improve
member’s ability to understand the organization and
environment so as to raise effectiveness.
The learning organization: managers try to improve the
people’s ability to behave creatively to maximize
organizational learning
42
Individual Creativity
Organizations can build an environment
supportive of creativity.
Many of these issues are the same as for the
learning organization.
Managers must provide employees with the
ability to take risks.
If people take risks, they will occasionally fail.
Thus, to build creativity, periodic failures must
be rewarded.
This idea is hard to accept for some managers.
43
Vroom-Yetton Method
10-44
Who Should Decide?
Level of Associate Involvement in Decision
Low High
10-45
Autocratic – you make the decision and inform others of it.
Style: There are two separate processes for decision making in an
autocratic style:
Autocratic 1(A1) – you use the information you already have and
make the decision
Consultative – you gather information from the team and other and
Style:
then make the decision.
10-48
Vroom-Yado Leadership
Decision Model
• This model was originally described by Victor
Vroom and Philip Yetton in their 1973 book titled
Leadership and Decision Making. Later in 1988,
Vroom and Arthur Jago, replaced the decision
tree system of the original model with an expert
system based on mathematics. Hence you will
see the model called Vroom-Yetton, Vroom-
Jago, and Vroom-Yetton-Jago. The model here
is based on the Vroom-Jago version of the
model.
10-49
Decision Tree
10-50
Vroom-Yetton Method
A B C D E F G
Yes No
3-GII
No 4-AI
No 7-CII
6-GII
Problem
Big Data
TRIZ
(Theory of
Inventive
Problem
Solving)
https://play.google.com/store/apps/details?id=com.kidsin
ventor_eng
VL Show cards
52
A3 and PDCA as problem
solving and Actions
How A3 Presentations Help Us Build Teamwork by Nicolas Chartier ( Oct 30, 2019)
https://www.lean.org/LeanPost/Posting.cfm?LeanPostId=1092
53
Leadership in Data Science
and data analysis
There are multiple ways to make decisions, but one way proven to be
very useful is the analytical approach - a methodology for making the
problem explicit and rationalizing the different potential solutions. In
short: analysis-based support of decision making, design and
implementation of solutions. The Module consists of 5 steps in analysis.
54
Takeaways – my advice
to you
When things go wrong, it's easy to say, "We should have
known that would happen."
And, with a little foresight, perhaps, problems could have
been avoided if only someone had asked "What Could Go
Wrong?“
Be proactive: -
55
Please do your homework and they
are good for your assignments
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Let us have a break and come back for an
Exercise
Problem-solving
57
Class Exercise – Problem Soling
by using Root-cause diagram and
Toyota’s 5 Whys.
Group Exercise: Each group consists of 3 to 5 members.
Time: 20 min.
After exercise, present answers to the other groups.
Problem:
Aircraft turn around time is critical for on-time airline
operations. However, there are evidences that delay was due
to the prolonged turn around time. By using Fish Bone
diagram and 5 Whys, group members are required to find out
2 contributing factors (out of 5) as route causes.
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Aircraft Turnaround in Airport
⚫ During 2007, 19% of all European flights were more than 15
min late. One contributor to this delay is the insufficient
ground operation performance inducing excessive process
durations. Whenever these processes are part of the critical
Turnaround (TA) path, such as de-boarding, fueling,
cleaning, catering and boarding, the effects immediately
propagate an accumulating delay through the ATM network.
⚫ Recent studies have investigated into the effects of
technical aircraft deficiencies onto TA reliability, and could
show that significant potential is given for improvement.
Field analyses at German airlines showed that pre-set
quality standards for punctuality can actually not be met.
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5 whys exercise (MS PPT copy
available in Moodle)
(Factor) Possible Cause Evidence/Supports
Why 1.
Why 2
Why 3
Why 4
Why 5
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5 whys exercise Example for demonstration
Suspect the human factor is the root problem.
(Factor) Possible Cause Evidence/Supports
Why 1. Why human factor? Passengers Pax late to board aircraft
delay flight departure
Why 2 why pax late to board? Failed to follow
instructions
Why 3 why pax failed following Instructions not clear or
instructions? not in their home
countries languages
Why 4 why PA could not guide them? Missed the PA
64
Route-cause template with 5
contributing factors
Men Machine Materials
Whys
Delay
Methods Environmental
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Textbook and reference materials
1. Ivancevich, J., Konopaske, R., and Matterson, M., (2018)
Organizational behavior and management, 11th ed. New York:
McGraw-Hill Irwin. (Text book)
Reference
2. Hitt. M., Miller, C C., Colella A., (2011) Organizational Behavior, John
Wiley & sons (Asia) Pte Ltd.
3. Vroom v H & Yetton P W (1973)m Leadership and Decision making,
Pittsburg, PA: University of Pittsburgeh Press.
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END
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