CONTENTS

CHAPTER TITLE PAGE

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1 INTRODUCTION 1-4
2 REVIEW OF LITERATURE
3 THEORETICAL
FRAMEWORK
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5

TABLE TABLES PAGE

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LIST OF TABLES
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LIST OF CHARTS
 CHAPTER 1

INTRODUCTION
INTRODUCTION
 QUESTIONNAIRE

A study on the impact of social media on college students

consumption behavior.
Dear Respondent,
As a part of B.com Degree I will have to do a project work.
I will be pleased if you could spare five minutes for me.

1.Name:

2 Gender:
a) Male b) Female

3. Current academic year:

a) First year b) Second year c) Third year

4. How many hours per day do you spend on social media?

a) Less than 1 hour b) 1-2 hours c) 2-3 hours

d) 3-4 hours e) More than 4 hours

5. Which social media platforms do you use regularly?

a) Facebook b) Instagram c) Twitter

d) Snapchat e) TikTok

6. How would you rate your awareness of social media platforms?

a) Very Aware b) Moderately Aware c) Slightly Aware

d) Not Aware at All

7. Have you ever made a purchase influenced by a social media post or

recommendation?

a) Yes b) No
8. How often do you make purchasing decisions based on social media
advertisements?

a) Always b) Often c) Occasionally d) Rarely e) Never

9. Which social media platform has the most influence on your

purchasing decisions?

a) Facebook

b) Instagram

c) Other (please specify)

10. How likely are you to trust product reviews or recommendations on

social media?

a) Likely b) Neutral c) Unlikely

11. What type of content do you find most influential in making purchase
decisions on social media?

a) Product reviews b) Celebrity endorsements

c) Sponsored posts d) User-generated content

12. How often do you make online purchases?

a) Daily b) Weekly c) Monthly d) Rarely e) Never

13. How often do you make purchasing decisions based on

recommendations from friends on social media?

a) Always b) Occasionally c) Never

14.Do you believe social media distracts you from your academic
responsibilities?

a) Yes b) No c) Sometimes

15. Who is your favorite social media influencer?

16. Do you trust product reviews or recommendations from social media
influencers?

a) Yes b) No c) It depends

17. Do you ever compare your lifestyle or possessions to what you see on
social media?

a) Frequently

b) Occasionally

c) Rarely

d) Never

18. Do you find that social media use affects your academic
performance?

a) Positively

b) Neutral

c) Negatively

19. How often do you use social media while studying or doing academic
work?

a) Rarely or never

b) Occasionally

c) Frequently

20. Are you aware of the privacy policies and terms of service of the
social media platforms you use?

a) Yes b) No

21. What suggestions do you have for improving the impact of social
media on consumption behavior among college students?