WOLKITE UNIVERSITY

COLLEGE OF ENGINEERING AND TECHNOLOGY

DEPARTMENT OF FASHION DESIGN

PROJECT TITLE: DESIGN AND DEVELOPMENT OF WOMEN

OFFICE WEAR BY APPLYING COLOR PSYCHOLOGY.

HOSTING COMPANY: HIRUY GARMENT

PREPARED BY: HIWOT ANDUAMLAK

ID NO: 1152/13

ACADEMIC ADVISER: Mr. KIDAN ABERU

COMPANY ADVISER: HENOK ALEMU

JUNE, 2023
 DECLARATION OF ORIGINALITY

My name is Hiwot Anduamlak, I am third year fashion design student. I have undertaken my
internship program in Hiruy garment. For last three months. I declare that this research is a true copy
of my internship report. And also, I assure in my signature this project has not been submitted by
others to any organization/institute or college/universities.

Student name: ________________________Date: ___________________

Signature_____________________

Academic advisor: _____________________ Date: ___________________

Signature____________________

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 APPROVAL BY ADVISOR
Adheres to the provision of guideline of the college of Engineering and Technology, department of
fashion design the internship report is complete and can be presented to the internship report
evaluation juries.

Advisor name ––––– -----------––––– signature –––––––––––––– date––––––––––––––

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 ACKNOWLEDGEMENT

First, I would like to thank God and my families for their support in idea and financial requirement.
And also I would like to thank my academic advisor Mr.kidan Aberu for his strong and reliable
support he gave me to have well organized knowledge of the internship as a whole and also my
company advisor Mr.Henok Alemu who has helped me at my internship period accomplishment and
all participants around injibara city who helped me in the research data collections by giving full
information about interview and questionnaires’ response. Thank you all!

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 ABSTRACT
This study aims to explore the impact of color psychology on the design and development of office
wear. The research will focus on identifying the most effective colors and color combinations that
can enhance employee productivity, mood, and well-being in different work contexts. The study will
also examine the cultural and regional differences in color preferences and their effects on
workplace behavior and performance. Additionally, the research will investigate the role of color
coordination and contrast in creating a visually appealing and professional office dress code. In this
project work the first part contain about company profile, product line, organizational structure and
all departments. The second part contain the project work introductory part deal introduction,
statement of the problem, general and specific objectives, significance, scope and limitation of the
study. In chapter two the relevant literatures have been reviewed including about introduction for
color, color in business and also about color psychology. The research method which consists of
description of the study area, research design, resource requirements, sampling technique and data
analysis dealt in chapter three. In chapter four the data which gathered by interview and
questionnaires analyzed by using table, diagram and charts and in the last product developments are
put. My Conclusion and recommendation are put in chapter five and in the last chapter there is over
view and my internship experience.

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 Table of Content
DECLARATION OF ORIGINALITY................................................................................................i

APPROVAL BY ADVISOR..............................................................................................................ii

ACKNOWLEDGEMENT.................................................................................................................iii

ABSTRACT.......................................................................................................................................iv

Table of Content..................................................................................................................................v

List of Figures..................................................................................................................................viii

List of Table.......................................................................................................................................ix

PART ONE.........................................................................................................................................1

COMPANY PROFILE........................................................................................................................1

BACKGROUND.................................................................................................................................................1
Vision...............................................................................................................................................................2
Mission............................................................................................................................................................2
Value................................................................................................................................................................2
Organization chart...........................................................................................................................................3
......................................................................................................................................................................... 3
Responsibility of each Department.................................................................................................................3
PROCESS FLOW OF THE COMPANY..................................................................................................................4
Raw Materials, Accessories and Other materials.............................................................................................5
Source of Raw Material and Their Main Suppliers.......................................................................................5
Utility...............................................................................................................................................................6
Trims................................................................................................................................................................6
Machinery infrastructure available in the Company from the Design Room to the finishing room................6
Single Needle/ Lock Stitch Machine.................................................................................................................7
Over Lock Machine......................................................................................................................................8
Ironing Machine...........................................................................................................................................8
Button Hole Machine...................................................................................................................................9
Button Attaching Machine.........................................................................................................................10

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Product Variety and Styles.............................................................................................................................11
OBSERVED COMPANY PROBLEMS.................................................................................................................12
CHAPTERE ONE.............................................................................................................................14

INTRODUCTION.............................................................................................................................14

1.1 Background..............................................................................................................................................14
1.2 Statement of the problem.......................................................................................................................15
1.3Objective..................................................................................................................................................15
1.3.1General objective...............................................................................................................................15
1.3.1 Specific objectives:............................................................................................................................15
1.4Significance of the study...........................................................................................................................16
1.4.1 Benefit..............................................................................................................................................16
1.4.2 Beneficiaries.....................................................................................................................................16
1.5 Scope of the study:..................................................................................................................................16
1.6 Limitation of the Study......................................................................................................................16
CHAPTER TWO...............................................................................................................................17

LITRATURE REVIEW....................................................................................................................17

2.1 COLOR......................................................................................................................................................17
2.2 Color and Psychological Functioning........................................................................................................18
2.3 The Meaning of Colors in Clothing Psychology........................................................................................18
2. 4 The Meaning of Color in Business...........................................................................................................19
2.5 Meanings of Blue and white according to peace.....................................................................................19
2.6 Office Wears in Business Area.................................................................................................................20
2.7 Minister of Peace in the World view........................................................................................................20
2.8 Research gap...........................................................................................................................................20
CHAPTHER THREE........................................................................................................................22

METHODOLOGY............................................................................................................................22

3.1 Instrument...............................................................................................................................................22
3.2 Research Design.......................................................................................................................................22
3.3 Population and sample size.....................................................................................................................23
3.4 Sampling technique.................................................................................................................................23

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3.5 Data collection procedure.......................................................................................................................23
3.6 Data processing and analysis method......................................................................................................23
3.7General project flow.................................................................................................................................25
CHAPTER FOUR.............................................................................................................................26

RESULTS AND DISCUSSION.......................................................................................................26

4.1 Data Analysis...........................................................................................................................................26

4.1.1 Questionnaire’s.................................................................................................................................27
4.1.2 Interviews......................................................................................................................................30
4.3 Finding and discussion.............................................................................................................................30
1. Theme Board.........................................................................................................................................31
2. Inspiration Board...................................................................................................................................31
4.Color Board.............................................................................................................................................32
5. Trim Board.............................................................................................................................................32
6. Fabric Board...........................................................................................................................................32
8. Client Board...........................................................................................................................................33
4.2 Project Application..................................................................................................................................37
4.2.1TECH PACK.........................................................................................................................................37
4.3 SPECIFICATION SHEET..............................................................................................................................37
4.3.1 Design one specification sheet.........................................................................................................37
4.3.2 DESIGN TWO SPECIFICATION............................................................................................................41
4.3.3 DESIGN THREE SPECIFICATION..........................................................................................................45
CHAPTER FIVE...............................................................................................................................55

CONCLUSION AND RECOMMENDATION................................................................................55

5 .1 Conclusion..............................................................................................................................................55
5. 2Recommendation....................................................................................................................................55
CHAPTER SIX.................................................................................................................................56

OVERVIEW AND EXPERIENCE..................................................................................................56

References........................................................................................................................................58

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 List of Figures
Figure: 0.1 Selling house......................................................................................................................................2
Figure: 0.2 Organizational chart flow...................................................................................................................3
Figure:0. 3 Process flow Of the Company............................................................................................................4
Figure: 0.4 process flow of garment production..................................................................................................5
Figure:0. 5 Trim...................................................................................................................................................6
Figure:0. 6 Single Needle/Lock Stitch Machine....................................................................................................7
Figure :0.7 Over Lock Machine............................................................................................................................8
Figure:0. 8 Ironing Machine.................................................................................................................................9
Figure:0. 9 Button Hole Machine.........................................................................................................................9
Figure: 0.10 Button Attaching Machine.............................................................................................................10
Figure: 0.11 Product Varieties...........................................................................................................................11
Figure:0.12 Improper Placements of Fabrics.....................................................................................................12
Figure:0.13 Proper Placements of Fabrics.........................................................................................................13
Figure 3.1 General Project Flow.........................................................................................................................25
Figure: 4. 1 Result of Data Collection.................................................................................................................27
Figure: 4. 2 Result of Data Collection.................................................................................................................27
Figure:4.3 Result of Data Collection..................................................................................................................28
Figure: 4.4 Result of Data Collection..................................................................................................................29
Figure 4.5 Result of Data Collection...................................................................................................................29
Figure: 4.6 Result of Data Collection..................................................................................................................30
Figure: 4.7 Theme Board...................................................................................................................................31
Figure: 4.8 Inspiration Board.............................................................................................................................31
Figure: 4.9 Mood Board.....................................................................................................................................31
Figure: 4.10 Color Board....................................................................................................................................32
Figure: 4.11 Trim Board.....................................................................................................................................32
Figure: 4.12 Fabric Board...................................................................................................................................32
Figure: 4.13 Client Board...................................................................................................................................33
Figure: 4.14 conceptual sketch board................................................................................................................33
Figure: 4.15 Illustration Board...........................................................................................................................34
Figure :4.16 flat board.......................................................................................................................................35
Figure: 4.17 design board..................................................................................................................................36
Figure: 4.18 story board....................................................................................................................................36

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 List of Table
Table 0.1: Machinery and Infrastructures...........................................................................................................6
Table 3.1material and requirements.................................................................................................................22
Table: 4.1 Demography of Target Customer......................................................................................................26
Table:4.2 Result of Data Collection....................................................................................................................28
Table:4.3 Design One Specification Sheet.........................................................................................................37
Table: 4.5 Spec Measurement Sheet.................................................................................................................38
Table 4.6 Operation Breakdown of Design One.................................................................................................39
Table:4.7 Design One Cost Sheet.......................................................................................................................40
Table: 4.8 Design One Cost Sheet......................................................................................................................40
Table:4.9 Design One Specification Sheet.........................................................................................................41
Table: 4.11 Spec Measurement Sheet...............................................................................................................43
Table:4.13 Design Two Cost Sheet.....................................................................................................................44
Table:4.14 Design Two Labor Cost.....................................................................................................................44
Table:4.15 Design One Specification Sheet.......................................................................................................45
Table :4.16 Spec Measurement Sheet...............................................................................................................46
Table:4.17 Design Three Operation Breakdown................................................................................................47
Table:4.18 Design Three Cost Sheet..................................................................................................................47
Table:4.19 Design Three Labor Cost..................................................................................................................48

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 PART ONE

COMPANY PROFILE
BACKGROUND
The Hiruy garment was established in 2009 with individual 200000.00 and 100,000 loans from
Amahara credit and saving institution with total of 300, 000.00 initial investment capitals. It is owned
by Mr. Hiruy Amdewerk and officially registered under the laws of the federal democratic republic of
Ethiopia have license from Amhara regional office in Injibara administrative town. The company was
located 440 km far away from A.A in Amhara region, the capital city of Awi administrative zone
Injibara town, kebele 05 covering an area around 300sq meters.

At first Hiruy Amdewerk works on other individual garment by daily employment with small
payment then he decide to have his own garment within short period of time and contribute the idea
from his friends which strengthen his plan.

When he starts work the worker number was 3 with 4machines but currently the garment was sewing
different vest, trouser, coat and shirts by having around 17 different machines and 30 workers.

The garment house struggles for quality assurance to be competent in the market and to achieve goal
of the company by employing trained workers and sharing experience of one to other and availing
models to practice, when new staff employed for 2-3 weeks’ observations with team members was
expected.

In this factory construct the different types of variety collection based on the interest of customer and
sells at other selling house. The Company accepts the student for internship program for the first time
in this year.

1
Figure: 0.1 Selling house

Vision
 Become one of competent company in textile and apparel industries in Africa.
 In 2035, become the known company at international level of similar production companies.
 Reducing imports and exporting high quality products.
 Become a major importer and exporter of imported garment in 2035 by joining the ranks of
world-renowned companies in the field of textile and garment production

Mission
 To make profit by competing in the global market.

 To create employment opportunities to the community.

 To have sustainable production capacity and contribute in the development of the

foreign and the country.

Value
 To develop active and unity work methodology.
 To establish common thinking of our work.
 To be ready to learn and changes.
 Good governance.
 Giving quality work.
 Giving special attention for our customer.

2
Organization chart
General Manager: -control all over process of the company movement including financial process.

Production Supervisor: -control the company sewing order, and overall production process with
quality control.

GENERAL
MANAGE

FINANCE
AND
AUDITORS PRODUCTION
SECRETAR SUPERVISER
Y/porter

Operator
Sample
maker

QUALITY
Figure: 0.2 Organizational chart flow CONTROL

Responsibility of each Department

1. General Manager: Controls all departments’ activity.

2. Marketing Department: Receive every customer’s order, share Information to concern department
and discuss with customer.

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 3. Finance Department: Responsible for the sailing and receiving during the overall process of the
organization.

4. Production Departments: It has two sections cutting section and stitching section. Cutting section
concern to identify number of layers, length and width for marker making and also grain line of the
fabric.

5. Quality Department: Quality department responsively for inspect the products of the company
according to international standard of quality parameters.

PROCESS FLOW OF THE COMPANY

The company prepared the different variety product collection of design for men’s based on the
customer interest and question.

Let us see the first and main process most of time used in the process.

Custome
DESIGN FLAT PATTER
r
SKETCH SKETCH N

PRODUCT SAMPLE
CUTTING MARKER MAKING
ION
MAKING

SEWING CHECKING PRESSING

PACKING
/FINISHIN
G

Figure:0. 3 Process flow Of the Company

Process flow of garment production

Production Marker
pattern making Spreading
4
Figure: 0.4 process flow of garment production

Raw Materials, Accessories and Other materials

As we know fashion design is the art of application of design and aesthetic or natural beauty for
clothing and accessories. For these reason raw materials, accessories and other input materials are the
back bone of the factory and the professions.

At the company there is a kind of raw materials that make up fabrics those are divided in to their
distinct categories like from natural plant sources, animals and man-made. For example: -pure
organic cotton, silk, wool, nylon, polyester and so. The company most of the time used and non-
organic materials mention above for costumer’s order.

Source of Raw Material and Their Main Suppliers

The source of raw material is purchased from Ethiopia Addis Ababa especially fabric, button, fusible,
and other accessories.

 In other way the Company gains raw materials from local market, especially Mercator market.
But these situations are not continuity.

Utility
 Electric power
 Water
 Tele phone
 Internet service

Trims
The most obvious function of clothing is to improve the comfort of the wearers. At the same
condition accessories are to improve the beauty and strength of the cloth. And they will either
decorative or functional purpose. At this factory used there are different type of trims for example: -
buttons, safety pines, ring adjusters, elastic and normal threads, satin and other ribbons-will tapes,
zipper, fastener and components.

5
 All trims used to either decorative or functional purpose, it has a different color, size, texture.
Different garment fabrics use the different accessories as consider us fabric type, structure,
smoothness and so.

Figure:0. 5 Trim

Machinery infrastructure available in the Company from the Design Room to the
finishing room
The company has different types of machinery and infrastructures
Table 0.1: Machinery and Infrastructures
NO List of machines Quantity Brand
1 Single thread machine 17 Juki/protex
2 Over lock 3 Juki
3 Button attachment 2 Juki
4 Button hole 2 Juki
5 Manual machine 1

7 Cutting table 3
8 Ironing 5
9 Round cutter 1

Single Needle/ Lock Stitch Machine

These machines used for sewing super imposed seam, lapped seam, top stitch, stitch on the detach so.

6
Figure:0. 6 Single Needle/Lock Stitch Machine
 Most of the time used in this machine sewing for all products.
 This machine used different needle, presser foot and it has light.
 For this machine need electric power and oil.

Over Lock Machine

These machines used for sewing the edge of the fabric after cutting the fabric based on the production
pattern.

Figure :0.7 Over Lock Machine

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  The factory has 3 over lock machine.
 This over lock machine used 3 thread or 4 threads by using needle and double needle.
 It has 4 tension thread adjustment.
 it has picker for thread arrangement.
 Before start sewing order all of the part sewing by over lock machine.

Ironing Machine
The factory has five different ironing machine, most of the time use only three machines for
everything work .The other two machines used to for collar, collar stand and cuff ironing. All ironing
machine use different heat temperature for different types of fabrics.

Figure:0. 8 Ironing Machine

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Button Hole Machine
After the finishing the garment sewing the button hole and button attachment at the perfect place the
machines have number adjustment for different hole and length size company has two button hole
and two button attachment machine.

Figure:0. 9 Button Hole Machine

Button Attaching Machine
This machine used to for attaché the button at the given place for the Varity close types button whole.
And this machine used for two and four button whole types.

9
Figure: 0.10 Button Attaching Machine

Product Variety and Styles

10
Figure: 0.11 Product Varieties

11
 OBSERVED COMPANY PROBLEMS

In my internship time I try to observe the company problem. My company has no clean working
area, proper placement of materials and wastage, packaging area and also in cutting section using
those problems I try to recommend my manager about problems and ask him to allow me to do it, But
I try to solve some problems like:-
Improper placement of materials like time pass fabrics maybe at this time they have no importance
for production in the company but they will have one day benefited for that company for that reason I
solve this problem.
Before

Figure:0.12 Improper Placements of Fabrics

After

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Figure:0.13 Proper Placements of Fabrics

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 CHAPTERE ONE

INTRODUCTION
1.1 Background
Professional attire, including office wear, is a significant aspect of one's image and personality in the
workplace. The right attire can promote productivity and confidence, while the wrong choice of
clothing can have a negative impact on job performance and self-esteem. Therefore, the design and
development of office wear require careful consideration of various factors, including cultural and
psychological factors such as color psychology. (Amber, 1964)
Color psychology is the study of how colors affect human behavior, emotions, and mood. The impact
of colors on human psychology has been widely studied in various fields, including marketing,
advertising, and interior design. However, the application of color psychology in the design and
development of office wear has not received much attention.
In Ethiopia, office wear is often limited to formal suits and traditional clothing. There is a lack of
diversity in design, and the psychological impact of color on the wearer is not taken into account.
Therefore, this study aims to explore the application of color psychology in the design and
development of Ethiopian women's office wear.
Previous research has shown that color can affect mood, productivity, and creativity in the workplace.
For example, warm colors such as red and orange can increase energy levels and stimulate creativity,
while cool colors such as blue and green can promote relaxation and calmness (goethe, 1810)
Therefore, this study will identify the most suitable colors for Ethiopian women's office wear based
on cultural and psychological factors and develop a conceptual framework for the design and
development process. Ultimately, this study aims to create office wear that promotes productivity,
enhances confidence, and provides comfort to the wearer.
Moreover, the use of color in clothing design has been studied in various fields, including fashion and
textile design. In a study by Kim and Nam, it was found that color preference in clothing varies
according to age, gender, and cultural background. Their study also revealed that color choice can
affect an individual's emotional state, which can, in turn, affect their behavior and decision-making.
Another study by Elliot (Elliot, A.J and Maier M.A, 2012) explored the effect of color on cognitive
performance. They found that the color red can enhance attention to detail and improve memory
performance, while blue can enhance creative performance. These findings suggest that the

14
application of color psychology in the design and development of office wear can have a significant
impact on the wearer's productivity and performance.
In conclusion, the use of color psychology in the design and development of office wear is a
relatively unexplored area of research. This study aims to address this gap by exploring the
relationship between color psychology and professional attire in Ethiopia. By identifying the most
suitable colors for office wear based on cultural and psychological factors and developing a
conceptual framework for the design and development process, this study will contribute to the
creation of office wear that enhances productivity and confidence among workers
.

1.2 Statement of the problem

The problem addressed in this study is the lack of attention given to the psychological impact of
colors in the design and development of office wear for Ethiopian
women. The current options for office wear in Ethiopia are limited and do not take into account the
cultural and psychological factors that influence color preferences. The absence of color psychology
in office wear design may lead to suboptimal productivity and confidence among workers. This could
negatively impact the overall performance of organizations and businesses. Therefore, this study aims
to address this problem by exploring the relationship between color psychology and professional
attire. By identifying the most suitable colors for Ethiopian women's office wear and developing a
conceptual framework for the design and development process, this study will contribute to the
creation of office wear that promotes productivity, enhances confidence, and provides comfort to the
wearer.

1.3Objective
1.3.1General objective
The main objective of this study is to design and develop Ethiopian women’s office wear by applying
color psychology.
1.3.1 Specific objectives:
 To explore the relationship between color psychology and professional attire.
 To identify the most suitable colors and silhouette for Ethiopian Awi administrative zone
Peace and welfare department of women workers based on cultural and psychological factors.

15
  To develop a conceptual framework for the design and development of office wear based on
the identified colors.
 To create a prototype of the office wear and test its effectiveness in enhancing productivity
and confidence among wearers.

1.4Significance of the study

1.4.1 Benefit
 To make the concept of color psychology familiar since its application is beyond clothing.
 To make new designed fashionable office outfits.
 To mothball documentation.
1.4.2 Beneficiaries
 Researcher
 Wolkite University
 Office workers

1.5 Scope of the study:

This study will focus on the design and development of office wear for Awi administrative zone
Peace and welfare department of women workers based on the principles of color psychology. The
study will consider the cultural and psychological factors that influence color preferences in Ethiopia.
The study will not cover the production and distribution of the office wear, but will focus solely on
the design and development process. The study will also not cover the impact of office wear
on workplace culture, but will focus on the individual benefits of wearing office wear that is designed
with color psychology in mind. The study will be conducted using a combination of qualitative
and quantitative research methods, including interviews, surveys, and prototype testing. The study
will be limited to a sample size of 20 women’s who work in Awi administrative zone peace and
welfare sector at injibara town.

1.6 Limitation of the Study

 Shortage of fabric.
 Shortage of cost and other financial requirement.

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 CHAPTER TWO

LITRATURE REVIEW
In the world we live in, color is the first thing that catches our eyes and is the first thing we register
when we are assessing anything. It is the most influential element of an object that is perceived by
our eyes, which makes our world a beautiful place to stay by creating a diversified view besides the
nature of the object. For millennia (Sloane, 1991) Color has fascinated scholars. Theorizing on color
and psychological functioning has been present since (Goethe, 1810) penned his Theory of Colors, in
which he linked color categories (e.g., the “plus” colors of yellow, red–yellow, yellow–red) to
emotional responding (e.g., warmth, excitement). (Goldstein, 1942) expanded on Goethe’s intuitions,
positing that certain colors (e.g., red, yellow) produce systematic physiological reactions manifest in
emotional experience (e.g., negative arousal), cognitive orientation (e.g., outward focus), and overt
action (e.g., forceful behavior). Subsequent theorizing derived from Goldstein’s ideas has focused on
wavelength, positing that longer wavelength colors feel arousing or warm, whereas shorter
wavelength colors feel relaxing or cool (Nakashian, 1964); (Crowley, 1993).

2.1 COLOR
The relation between colors and emotions is as archaic as the evolution of sentient vision itself.
Embedded deep in the subconscious of life, ever since we appeared on this planet, colors have had a
strong influence on our cognition. Not a miraculous coincidence by any means considering the
richness of colors in the nature around us. Today, extensive research and experiments show a strong
correlation between colors and human emotions, which in turn are found to affect our preferences.
This intriguing relationship has kindled several commercial applications that have forever changed
the way we perceive colors. Other conceptual statements about color and psychological functioning
have focused on general associations that people have to colors and their corresponding influence on
downstream affect, cognition, and behavior (e.g., black is associated with aggression and elicits
aggressive behavior; Frank and (Soldat, 1997). Finally, much writing on color and psychological
functioning has been completely theoretical, focused exclusively on finding answers to applied
questions (e.g., “What wall color facilitates worker alertness and productivity?”). The aforementioned
theories and conceptual statements continue to motivate research on color and psychological

17
functioning. However, several other promising theoretical frameworks have also emerged in the past
decade, and I review these frameworks in the following.

(Hill, 2005) Noted that in many non-human animals, including primate species, dominance in
aggressive encounters (i.e., superior physical condition) is signaled by the bright red of oxygenated
blood visible on highly vascularized bare skin. Artificial red (e.g., on leg bands) has likewise been
shown to signal dominance in non-human animals, mimicking the natural physiological process
(cuthill, 1997). In humans in aggressive encounters, a testosterone surge produces visible reddening
on the face and fear leads to pallor (Durmmond, 2001). (Hill, R.A., and Barton, 2005) posited that the
parallel between humans and non-humans present at the physiological level may extend to artificial
stimuli, such that wearing red in sport contests may convey dominance and lead to a competitive
advantage.

2.2 Color and Psychological Functioning.

In research on color and selective attention, red stimuli have been shown to receive an attention
advantage. Research on color and alertness has shown that blue light increases subjective alertness
and performance on attention-based tasks (Chellappa, 2011). Studies on color and athletic
performance have linked wearing red to better performance and perceived performance in sport
competitions and tasks see (Meier, in press). In research on color and intellectual performance,
viewing red prior to a challenging cognitive task has been shown to undermine performance See (Shi,
2015). Research focused on color and aggressiveness/dominance evaluation has shown that viewing
red on self or other increases appraisals of aggressiveness and dominance see (Krenn, 2014).
Empirical work on color and avoidance motivation has linked viewing red in achievement contexts to
increased caution and avoidance. Studies about white color, white is a neutral color that cane create a
clean, bright, and spacious atmosphere. It can make a small space feel larger and more open. (Elliot,
A.J and Maier M.A, 2012).

2.3 The Meaning of Colors in Clothing Psychology

In a study by Guilford (JP, 487-502), the results showed that greens and blues were preferred while
yellow and yellow-green were the least favored colors. Lind conducted a study on 138 university
students to deter mine any preference in clothing colors. Purple-blue and blue clothing colors were

18
preferred and the least preferred clothing colors were yellow-red and green-yellow (Elliot AJ,Niesta
D, 2008).

2. 4 The Meaning of Color in Business

The colors you wear in professional settings and interviews can affect your mood, energy, and how
others may perceive you. You want to wear colors that portray positive perceptions and exude
confidence, sincerity, and reliability. Here are colors with their perceived meanings:
RED  Action, powerful, passion and energetic
GREEN  Growth, ideas, vitality and sophistication
BLUE  inspires confidence, success and trust
Navy blue is best color for work/interviews – more likely to get the job.
GOLD  Wealth, prosperity, luxury
BLACK  Black looks classic and sophisticated, but perceived as depressing, serious or intimidating
– so add a little color to black suits.
PINK  Compassion, understanding and warmth
Pink or salmon worn by men is seen as a communicator color.
BROWN  Practical and reliable; sometimes perceived as dull
PURPLE  Inventive, creative, intuitive
Dark purple can be perceived as elegant and projects authority.
WHITE  Clean, pure, innocent, and simple (Birren, 1961)

2.5 Meanings of Blue and white according to peace

According to color psychology blue and white is most comfortable for peace meaning, colors because
the color white is often associated with purity, clarity, and simplicity. And it is a neutral color that can
create a sense of calmness and balance. In terms of promoting peace, white can be used to represent a
blank slate or a fresh start, allowing individuals or groups to let go of past conflicts and move forward
in a peaceful manner and white can be used to symbolize unity and collaboration, as it represents to
the combination of all colors. This can help to bring people together and promote a sense of harmony
and cooperation. Overall, the use of white in promoting peace can help to create a sense of clarity,
purity, and unity, which can contribute to a more peaceful and harmonious environment. when we
came to blue color, the color blue is often associated with calmness serenity, and tranquility.it is also
the color of the sky and the ocean, which are vast and seemingly endless, giving a sense of peace and

19
stability. And blue light has been shown to have a calming effect on the human body, reducing stress
and promoting relaxation. Therefore, using blue as a color of peace can help to create peaceful
atmosphere and promote feeling of calmness and serenity. (Cerrato, 2012)

2.6 Office Wears in Business Area

Employees are frequently advised to dress for success to build their careers. Surveys of employers
frequently illustrate the importance of dressing up in many companies. For example, a recent survey
found that 41 percent of employers stated that employees who dressed more professionally were more
likely to be promoted; this survey rises to 55 percent in certain industries, such as financial services
(Haefner, 2008). Furthermore, many of these articles describe the long-lasting impressions formed by
professional dress. For example, a recent article about dressing for success began by stating, “Most
people make initial decisions about you in the first five minutes they meet you. Does your [clothing]
say, ‘I’m an up-and-comer’ or ‘I’m inept’?” (Lorenz, 2008)
Additional research in studies on color perception and color Preferences based on gender show that
when it comes to shades, tints and hues men seem to prefer bold colors while women prefer softer
colors. Also, men were more likely to select shades of colors as their favorites (colors with black
added), whereas women were more receptive to tints of colors (colors with white added).

2.7 Minister of Peace in the World view

A comprehensive definition of peace should deal with the realization of sustainable social and
economic development, respect for human rights and fundamental freedoms, promotion of justice,
peace culture and education, non-discrimination, tolerance and dialogue, good governance and
institution building, rule of law and accountability, among others, and all those elements that counter
every kind of violence. As Pope John XXIII wrote, “peace is but an empty word, if it does not rest
upon that order … that is founded on truth, built up on justice, nurtured and animated by charity, and
brought into effect under the auspices of freedom” and the “common good is best safeguarded when
personal rights and duties are guaranteed” (XXIII., (1963, April 11)).

2.8 Research gap

Color psychology is the study of how colors affect human behavior, emotions, and mood. The impact
of colors on human psychology has been widely studied in various fields, including marketing,
advertising, and interior design (Luscher,max, 1996) However, the application of color psychology in
the design and development of office wear has not received much attention and there is much
20
researches about color psychology that are for business, colors therapy and for psychological benefits
but there is limited research about colors benefit in office area Additionally there is gap between
colors benefit for different sector offices according to their mission in their work.

21
 CHAPTHER THREE

METHODOLOGY
3.1 Instrument
Table 3.1material and requirements

Raw materials: Software: Trims: Pattern Making Equipment:

Tools:

Scuba fabric Microsoft Word Thread Pattern paper Sewing machine

Satin fabric Microsoft Power Button Pencil Ironing machine

Point
Ruler

Chiffon fabric Adobe Illustrator Elastic Hip curve Over lock

and Interlining machine
Adobe Measuring tape
Photoshop

3.2 Research Design

This study will use a mixed-methods research approach that combines both qualitative and
quantitative data collection methods. The study will commence with a thorough review of the
literature to identify relevant theories and concepts related to color psychology and professional attire.
The literature review will provide a theoretical framework for the study and inform the development
of research instruments.

22
3.3 Population and sample size
Based on the Census conducted by the Central Statistical Agency of Ethiopia (CSA), Awi Zone has a
total population of 1361929, of whom 667176 are men and 694753 were women and the office
worker women are 500 working at 39 different sectors including peace and welfare sector. At peace
and welfare department there are 62 male and female office workers; from this 20 are female office
workers.

3.4 Sampling technique

This research has used 100% sampling technique for selecting peace and welfare sector from total 39
sectors which exist at zonal level and from this sector also only total 20 female office workers.

3.5 Data collection procedure

The study will develop a structured questionnaire consisting of open-ended and close-ended questions
to collect data on color preferences, cultural factors, and psychological factors that influence the
choice of office wear.

3.6 Data processing and analysis method

The data collected will be analyzed using statistical analysis techniques. The findings will be
presented using tables, graphs, charts and bar.

The study will also employ a design-based research approach to develop a conceptual framework for
the design and development of office wear based on the identified colors. The conceptual framework
will provide a guide for designing office wear that promotes productivity, enhances confidence, and
provides comfort to the wearer.

Finally, a prototype of the office wear will be created, and its effectiveness in enhancing productivity
and confidence among wearers will be tested. The study will use a pretest-posttest design to evaluate
the effectiveness of the office wear prototype. The results of the prototype testing will be used to
refine the conceptual framework for the design and development of office wear.

To ensure the reliability and validity of the study, the study will use various measures, including
triangulation of data sources, member checking, and peer debriefing. Triangulation will involve the
use of multiple sources of data, such as interviews and surveys, to ensure the accuracy of the findings.
Member checking will involve sharing the findings with the participants to validate the accuracy of
23
the data collected. Peer debriefing will involve seeking feedback from experts in the field to ensure
the credibility and validity of the study.

In conclusion, the mixed-methods research approach adopted in this study will enable the collection
of both quantitative and qualitative data to explore the relationship between color psychology
and professional attire in Ethiopia. The data collected will be analyzed using statistical techniques,
and the findings will inform the design and development of office wear that enhances productivity
and confidence among workers

24
 3.7General project flow

Idea generation

Title selection

Literature review

Secondary data collection

Primary data collection Data Collection

Data analysis

Result and discussion

Finding inspiration
Illustration Design development Development concept
board

Develop specific sheet

Sewing process

Cost analysis

Final presentation and product display

Figure 3.1 General Project Flow

25
 CHAPTER FOUR

RESULTS AND DISCUSSION

4.1 Data Analysis
Introduction for the results and discussion section of a study on the design and development of office
wear by applying color psychology could be structured as follows:

The purpose of this study was to investigate the effectiveness of applying color psychology in the
design and development of office wear. Specifically, I aimed to examine the impact of color on
professional outcomes such as productivity, creativity, and job satisfaction. Additionally, I explored
how cultural and social factors influence color preferences and meanings in the context of peace and
welfare office wear design.

To address these research questions, The survey included questions on color preferences, perceptions
of the impact of color on professional outcomes, and include demographic information.

In this section, I present the results of my survey and discuss their implications for the design and
development of office wear. I begin by presenting descriptive statistics on color preferences and
perceptions of the impact of color on professional outcomes. Then examine the relationships between
color preferences, perceptions of the impact of color, and demographic variables. Finally, I will
discuss the implications of my findings for the design and development of office wear by applying
color psychology.

4.2 Demography of Target Group

Table: 4.1 Demography of Target Customer

Gender Women
Respondents 20
Age 23 -50
Nationality Ethiopia
Income per month 3000-20,000

26
4.1.1 Questionnaire’s
The above questionaries are around injibara city about 20 peace and welfare women office workers
their idea on wearing clothes based on color in the working environment?

1. Do you want to wear office clothe that was developed by color psychology?

A. Yes
B. No

15
Respondents
yes
no
85

Figure: 4. 1 Result of Data Collection

According to the result in the above pie chart 85% of the respondents said yes to the first question and 15%
answered no.

2. Do you select office wear depending on cloth color?

A. Yes
B. No

53
52
60
51
50
49 Series1

48
40
47
46
Respondents yes no

Figure: 4. 2 Result of Data Collection

27
From total 20 respondents 60% respondents said no for the 2nd question and the rest 40% respondents said yes.

3. What color do you prefer to wear at office?

A. Light color
B. Dark color

Table:4.2 Result of Data Collection

No. Variables Frequency Percent
1 Light color 17 85%
2 Dark color 3 15%
Total 100 100%

According to the above table that 85% of the respondents said light color has preferred to wear at office, while
others 15%s choose dark color. This means women prefer light color to wear in the office.

4. Do you select design when you wear office clothe?

A. Yes
B. No

120
100
95
80
60
40
20
0 5
Respondents yes no

Figure:4.3 Result of Data Collection

From total 20 respondents 95 respondents said yes for the 4th question and the rest 5 respondents said
no.

5. Do you think the attire could affect your work?

A. Yes

28
B. No

no 23

yes 77
Series1
Respondents

0 10 20 30 40 50 60 70 80 90

Figure: 4.4 Result of Data Collection

From total respondents 77% respondents said yes for the 5th question and the rest 23%respondents
said no.

6. Do you think the color refer your conceiver?

A. Yes

B. No

35
Respondents
yes
no
65

Figure 4.5 Result of Data Collection

From total 20 respondents 65% respondents said yes for the 6th question and the rest 35% respondents
said no.

7. Do you think a cloth considering with color could attract the customer?

A. Yes

B. No

29
 no 20

yes 80
Series1
Respondents

0 10 20 30 40 50 60 70 80 90

Figure: 4.6 Result of Data Collection

From total 20 respondents 80 respondents said yes for the 7th question and the rest 80 respondents
said no.

4.1.2 Interviews
1. When you buy clothe do you consider the color’s meaning?

All respondents said yes because traditionally people give meanings for colors what they wearing.
For example, during sadness people wear black. but I see that they only consider traditional
meanings.

2. What do you think about the acceptance of office wear that was developed by color
psychology?

All respondents answered that the office workers will accept office wear that was developed by color
psychology because the color psychologist develop office wear based on their mood, behavior,
season, place of their office and comfort.

3, Do you think by using color psychology clothe can developed?

All respondents said yes because colors have many positive and negative meanings. so, by using their
meanings office wear can be developed for women’s.

4.3 Finding and discussion

After conducting the survey through questionnaire and interview, many people have announced that
they want to wear office clothe that develop by using colors meaning however they said that it is very
difficult to get that type of office wear because in our country there is limitation of applying colors in
psychological meaning in designs. According to this idea I thought of solving the current problem as

30
a fashion designer student by using colors meaning developing office wear that are comfortable for
peace and welfare office workers.

1. Theme Board

Figure: 4.7 Theme Board

2. Inspiration Board

Figure: 4.8 Inspiration Board

3. Mood Board

Figure: 4.9 Mood Board

31
4.Color Board

Figure: 4.10 Color Board

5. Trim Board

Figure: 4.11 Trim Board

6. Fabric Board

Figure: 4.12 Fabric Board

32
8. Client Board

Figure: 4.13 Client Board

9.Conceptual sketch Board

Figure: 4.14 conceptual sketch board

33
10. Illustration Board

Figure: 4.15 Illustration Board

34
11. Flat Board

Figure :4.16 flat board

12. Design Board

35
 Figure: 4.17 design board
13. Story Board

Figure: 4.18 story board

36
4.2 Project Application

4.2.1TECH PACK
 Design specification sheet
 Spec measurement sheet
 Operations break down
 Cost sheet

4.3 SPECIFICATION SHEET

4.3.1 Design one specification sheet
Table:4.3 Design One Specification Sheet

Design one (look one)

Date Jun 19/2023

DESIGNER Hiwot Anduamlak

STYLE 01zo001

DESCRIPTION Hip length winterberry cap

Blouson dress with jewel neck line and no sleeve.

FABRICATION Scuba fabric

FABRIC WEIGHT Medium

SPECIAL Trimming

FINISHES

BUYER Ethiopian office worker women

SEASON Spring summer 2023/24

37
 AGE 26-35

CATEGORY Women

Model Hiwot anduamlak

Client Bitsat yitbarek

Table: 4.5 Spec Measurement Sheet

S M L
Full Length 42’’
Waist 28’’
Hip 36’’
Bust 33’’
Shoulder to shoulder 14’’
Neck circumference 15’’
Straight arm 9’’
measurement
C.F to natural waist 15’’
Waist to hip 8’’
Sleeve length 20’’

Table 4.6 Operation Breakdown of Design One

38
Operation Machine Seam type Stitch
Cape

Measuring Measuring tape

Pattern making Paper, ruler, pencil
Cutting Scissor
Over locking edges 3 TH O/L Cover edge 504
Attach the shoulder SNLS Super imposed 301
Cape hem finishing SNLS and Embroidery Hemming
Trimming Table
Ironing Ironing machine
Quality inspection Table
Skirt

Measuring Measuring tape

Pattern making Paper , ruler , pencil

Cutting Scissor

Over locking edges 3 TH O/L Cover edge 504

Interlining attachment at the back and Ironing machine
front neck line
Front Pieces attachment with lining Ironing machine
Attachment of back and front SNLS Super imposed 301
Side seam SNLS Super imposed 301
Hemming SNLS Hemming 301
Trimming Table
Ironing Ironing machine
Quality Inspection Table

Packing

39
Table:4.7 Design One Cost Sheet

Material Color Quantity(m or Cost per m Total cost

gm)
Scuba Fabric Blue 1.15m 250 312.5
Scuba fabric White 0.75m 250 187.5
Interlining White 0.5m 40 20
Thread Blue and white 15 m 0.5 7.5
Accessories
button 1 5
Total material cost =532.77Birr

Table: 4.8 Design One Cost Sheet

Labor Quantity Time Average per No of labor Total cost

devoted Cost
per birr
(min) min
Pattern 1 45 1.5 1 67.5
making
Cutting 1 15 1.5 1 22.5

Sewing 1 75 1.5 1 112.5

Trimming 1 5 1.5 1 7.5

Ironing 1 4 1.5 1 6

Folding 1 2 1.5 1 3

Packing 1 1 1.5 1 1.5

Total 147 220.5 birr

4.3.1.1 Design one Total cost

Total cost=material cost +labor cost

40
VAT = 15%

Overhead cost is 15% 0f total costs

Garment manufacturing cost = Total cost + overhead cost

Total production cost= (532.77+220.5) +15%

Total Production cost=753.27+15%

=753.27+113

=866 Birr

Price with profit = Total cost + Profit%

Profit =20%

= (866 birr) + (886*20%)

= (866) + (173)

=1039birr

Selling price with VAT=Price +15%

=1039+156

= 1195birr

4.3.2 DESIGN TWO SPECIFICATION

Table:4.9 Design One Specification Sheet

Design two (look two)

Date Jun19 2023

DESIGNER Hiwot Anduamlak

41
 STYLE 02zo002

DESCRIPTION Slit midi dress, Surplice neck line with short flounce
sleeve

FABRICATION Scuba and local satin fabric

FABRIC WEIGHT Medium

SPECIAL Trimming

FINISHES

BUYERS Office workers

SEASON Spring summer 2023/24

AGE 26-35

CATEGORY Women

Model Aseter lemasa

Client Bitsat ytbarek

Table: 4.11 Spec Measurement Sheet

S M L
Full Length 45’’
Waist 28’’
Hip 36’’

42
Bust 33’’
Shoulder to shoulder 14’’
Neck circumference 15’’
Straight arm 9’’
measurement
C.F to natural waist 17’’
Waist to hip 8’’
Sleeve length 11’’

Table 4.12 Design Two Operation Breakdown

Operation Stitch Machine Seam type

Dress

Measurement taking Measuring tape

Pattern making Ruler, pencil, paper
Cutting Scissor
Over lock each fabric piece 504 Three trades over Cover edge
lock
Attaching upper torso with bottom at 301 SNLS SS
waist
Sewing armhole seam 301 SNLS SS

Sewing hem 301 SNLS Hemming

Trimming Trimmer

Ironing Ironing machine

Quality inspection
Packing

Table:4.13 Design Two Cost Sheet

43
Material Color Quantity(m or Cost per m Total cost
gm)

Scuba Fabric Blue 1.50 m 250 birr 375 birr

Satin fabric White 0.5 m 100 birr 50 birr
Thread Blue, white 10 0.5 5 birr
Button 1 5 5 birr
Total material cost = 435 birr

Table:4.14 Design Two Labor Cost

Labor Quantity Time devoted Average per No of labor Total cost
(min) Cost min
per birr

Pattern making 1 35 1.5 1 52.5

Cutting 1 15 1.5 1 22.5

Sewing 1 60 1.5 1 90

Trimming 1 2 1.5 1 3

Ironing 1 4 1.5 1 6

Folding 1 2 1.5 1 3

Packing 1 1 1.5 1 1.5

Total 119 179birr

4.3.2.1 Design Two Total cost

Total cost=material cost +labor cost

Overhead cost= 15% total cost

VAT = 15%

Garment manufacturing cost =Total cost +15%

44
= (435 + 179) + 15%

=614 birr

Price with profit = Total cost + Profit%

Profit =20%

= (614 birr) + (614*20%)

=614+92 birr

=706

Selling price with VAT= Price+ 15%

=706+106

=812Birr

4.3.3 DESIGN THREE SPECIFICATION

Table:4.15 Design One Specification Sheet

Design three (look three)

Date Jun19 /2023

DESIGNER Hiwot Anduamlak

STYLE 03zo003

DESCRIPTION sheath dress with square neck line and bishop sleeve.

FABRICATION Scuba, chiffon

FABRIC WEIGHT Medium

45
 SPECIAL Trimming

FINISHES

BUYERS Office workers

SEASON Spring summer 2023/24

AGE 26-35

CATEGORY Women

Client Bitsat yitbarek

Model Hawi debela

Table :4.16 Spec Measurement Sheet

S M L
Full Length 42’’
Waist 28’’
Hip 36’’
Bust 33’’
Shoulder to shoulder 14’’
Neck circumference 15’’
Straight arm 9’’
measurement
C.F to natural waist 15’’
Waist to hip 8’’
Sleeve length 21’’

Table:4.17 Design Three Operation Breakdown

46
Operation Machine Seam type Stitch
Dress

Measurement taking Measuring tape

Pattern making Ruler, pencil, paper
Cutting Scissor
Attaching sleeve with shoulder by elastic SNLS Super imposed 301
Sewing side seam SNLS Super imposed 301
Attaching upper torso with bottom at SNLS Super imposed 301
waist
Sewing armhole seam SNLS Super imposed 301
Sewing hem SNLS Hemming 301
Trimming Trimmer

Ironing Ironing machine

Quality inspection
Packing

Table:4.18 Design Three Cost Sheet

Material Color Quantity (m or Cost per m Total cost

gm.)
Scuba Fabric Blue, white 1.25 m 250birr 312.5 birr
Chiffon fabric White 0.50 m 250birr 125birr
Thread Blue, white 16 0.5 8birr
Elastic White 10inch 15birr 3.75 birr
Total material cost = 453.25 birr

Table:4.19 Design Three Labor Cost

47
Labor Quantity Time Average per No of labor Total cost
devoted Cost
per birr
(min) min
Pattern 1 35 1.5 1 52.5
making
Cutting 1 15 1.5 1 22.5

Sewing 1 80 1.5 1 120

Trimming 1 2 1.5 1 3

Ironing 1 4 1.5 1 6

Folding 1 2 1.5 1 3

Packing 1 1 1.5 1 1.5

Total 119 208.5birr

4.3.2.1 Design Three Total cost

Total cost=material cost +labor cost Total production cost =756 birr

Overhead cost= 15% total cost Price with profit = Total cost + Profit%

VAT = 15% Profit =20%

Garment = (756 birr) + (756*20%)

manufacturing
=756 +151 birr
cost =Total
cost +15% =907 birr

= (449 + 208.5) + 15% Selling price with VAT= Price+ 15%

= 907 +136 =1043Birr

= 657+99=756 birr

48
 CHAPTER FIVE
CONCLUSION AND RECOMMENDATION
5 .1 Conclusion
The objective of this study was to develop office wear by using color psychology. To this end the
study outlined specific objectives are to create for peace office wear that promotes productivity,
enhances confidence, and provides comfort to the wearer those were create simple and adorable
office wear for women. So In order to achieve this specific objectives, the researcher reviewed
relevant literatures from those thinking’s I get cool and light colors are more comfortable for view
and can create calmer, more tranquil feeling environment.

49
The data collected by using questionnaires and interviews showed that by using color psychology
office wear can develop and it will be a great part for fashion designers.

5. 2Recommendation
This research tried to study color psychology to develop office wear for women. I recommend
designers to apply the colors meaning for their designs not only in office wear. I also recommended
for all type of designs because color psychology is the huge science. Moreover I recommend
designers to experiment and to try for creation of Ethiopians wear and they must consider traditional
thinking’s about colors.

CHAPTER SIX

OVERVIEW AND EXPERIENCE

The internship which was prepared by my institute Hiruy Garment has given me a lot of benefits.
Before the internship I had only theoretical knowledge and also I don’t have any idea about my future
career and I thought that I am going to be a designer after finishing my study because I had no
information about garment Engineering and what it look like but during my internship what I have
seen totally changed my mind and it also helped me how to simplify a job in fashion industry when I
see fashion industry is a huge manufacturing industry in which my country is planned to get high
profit from it and to be part of this great plan and play once own role it needs a knowledge supported
by practical skill. This internship also has increased my problem solving skill because the aim of

50
studying Engineering is to make life simple by doing better things in a better way. The program gives
me the way to achieve the following basic skills:

Benefits I gained from interning at Hiruy garment

 Improving inter personal communication skill

 Handling information

 Sharing knowledge

 Persuading people

 Tolerance

 Improve relationship with others

 Formality in communication with company employees and officials

 Improving team playing skill

 Understanding work ethics
 Accomplishing the given task at a given time

 Responsible for equipment and machine at the end of work

 Understand the principle of work ethics; punctuality, honesty, fairness and respecting others
 Improving practical skill

 the operation and working principles of equipment’s machines

 Garment Construction: I have been practicing the construction techniques of each components
of garments in a very simplified ways in which I can easily understand.

 I also had the chance of observing very simple yet effective skills of constructions.

 Pattern Making: Other than the text book I learn at hiruy (Helen Joseph Armstrong), I have
been able to work with short method pattern making techniques which the company uses.

 Enhancing my theoretical knowledge

51
  Having knowledge about calculation of cost Problem solving for the company.

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APPENDIX I

Questionnaires

I am third year fashion design student in wolkite university in my program I develop

the project products on office wear by using color psychology.

For the success of the project your suggestion will be necessary.

54
1.Do you want to wear office clothe that was developed by color psychology?

A. Yes

C. No

2. Do you select office wear depending on cloth color?

A. Yes

B. No

3. What color do you prefer to wear at office?

A. Light color

B. Dark color

4. Do you select design when you wear office clothe?

A. Yes
B. No

5. Do you think the attire could affect your work?

A. Yes

B. No

6. Do you think the color refer your conceiver?

A. Yes

B. No

7. Do you think a cloth considering with color could attract the customer?

A. Yes

B. No

55
 APPENDIX II

Interview Questions

1. When you buy office clothe do you consider the color’s meaning?

2. What do you think about the acceptance of office wear that was developed by color psychology?

3, Do you think by using color psychology clothe can developed?

56