"CUSTOMER BASED BRAND EQUITY

PERCEPTION AND ITS IMPACT ON ONLINE

PURCHASE INTENTIONS"

SUMMARY
SUBMITTED TO
IN
JIWAJI UNIVERSITY, GWALIOR (M.P.)
for the award of degree of
DOCTOR OF PHILOSOPHY
MANAGEMENT
BY
SANDEEP KUMAR BENIWAL

Co-Supervisor Supervisor
Dr. VANDANA BHARTI Dr. P.V. RAO
Prof. & Dean Professor of Commerce
School of Management M.L.B. Govt. College of Excellence,
ITM University, Gwalior (M.P.) Gwalior (M.P.)

: RESEARCH CENTER :

SCHOOL STUDIES IN MANAGEMENT JIWAJI UNIVERSITY, GWALIOR (M.P.)