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Why Do People Hate Modern
Architecture?
415 Aprit 2020,
‘There are some valid and very compelling reasons why many people dislike Modern
Architecture. A point of clarification ~ in this article we are referring to Modern
Architecture with a Big’M"~ a formal architectural design movement that was most
prominent during the early to mid-twentieth century. The word “madern’ with a
‘small m" which describes things that happened recently, makes this kind of
confusing,
Why Do People Hate Modern Architecture Guide
AAs in ~ a neoclassical-style building that was completed in the last few years is
technically "modern," but it's not "Modern." The thing is ~ Modern Architecture is not
just about how it Looks.A truly Modernist design adheres to a strict set of formal
rules that upholds Modernism’s fundamental principal - Form Follows Function,
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In the 1940s and 50s, most architects and designers embraced this principal. Many
were followers of theorists associated with the International Style, such as Walter
Gropius, Mies van der Rohe, and Le Corbusier. They argued that architectural design
should be disassociated from historic reference, be free of unnecessary
‘ornamentation, and be simplified to the essentials of function. This radical approach
is understandable in a time that was recently plagued by two devastating world
wars, Modern building techniques were cheap and efficient, especially for the
rebuilding of war torn urban areas, and why would people want to retain
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Denise Scott Brown and Robert Ventur — Learning from Las
Vegas
In 1968, two architects ~ Denise Scott Brown and Robert Venturi, along with
students of their research studio at the Yale School of Art and Architecture ~
ventured out to study the design of the Las Vegas strip. At the time, especially to
their colleagues of the academic establishment out east, taking design lessons from
a place like Vegas was absurd. Las Vegas was seen as wasteland of urban sprawl,
rampant commercialism and kitschy decor. But Scott Brown and Venturi saw
something rich and meaningful in the vernacular architecture of ordinary life, and
together with their colleague Steven Izenour, they published the findings in their
1972 book “Learning from Las Vegas” which became one of the most influential and
controversial architectural texts of the twentieth century. Scott Brown and Venturi
believed in learning from history and evolving from traditional practices.
‘They argued that “Learning from the existing landscape is a way of being
revolutionary for an architect. Not the obvious way, which is to tear down Paris and
begin again, as Le Corbusier suggested in 1920, but another, more tolerant way; that
is,to question how we look at things” Its important to point out that Scott Brown
and Venturi were not calling for a direct revival of historic styles, Their actual
position was that sometimes it's necessary to “look backward at history and tradition”
in order “to go forward” One crucial historic lesson hightighted by Scott Brown and
Venturl is the importance of ornamentation and iconography ~ elements that
Modernist abhor. Egyptian hieroglyphics, Byzantine mosaics, Gothic stained glass,
‘and Renaissance frescoes would have all been written off by Modernists as
superfluous decoration, but they argue that decorative elements ‘make verbal and
symbolic connections through space, communicating a complexity of meanings
through hundreds of associations in few seconds from far away
‘Scott Brown and Venturi really challenged architects and designers to put away their
‘egos, their idealism, their puristic concepts ~ and take a hard look at the everyday
realities of their actual surroundings. Las Vegas may have looked tacky and eclectic,
but it represented the speed and messiness of contemporary life. Sparkling signs
may embody frivolity and excess, but it reminded people of the fun fairs they used to
{go to as children and the glittery things their grandparents would bring home for
them. Modern Architecture neglects “an individuals need for intimacy and detail”
while “five-eighth scale reproductions of Disneyland” satisfy this need.
Alot has changed since the 1950s and 60s. The Las Vegas Strip todays a very