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DIRECTING
DIRECTING
Directing refers to the process of instructing, guiding, counselling, motivating and leading people in
the organisation to achieve its objectives.
Elements of Directing
1. Supervision means instructing, observing, monitoring and guiding the efforts of the subordinates
for the achievement of work targets in the desired manner.
2. Motivation means stimulating people to action to accomplish desired goals.
3. Leadership is the art or process of influencing people so that they strive willingly and
enthusiastically towards the achievement of group goals.
4. Communication is the process of exchange of ideas and information among people to create
common understanding.
Features/Characteristics of Directing
1. Directing initiates action. Directing initiates action by people in the organisation towards
attainment of desired obiective:
2. It takes place at every level of management. Every manager from top executive to the supervisor
performs the directing functior
3. It flows from top to bottom through the organisation hierarchy. Every manager can direct his
immediate subordinates an take instructions from his immediate boss.
4. It is a continuous process as it takes place throughout the life of the organisation irrespective of
the people occupyir managerial positions.
Importance of Directing
1. Directing helps to initiate action by people in the organization towards attainment of desired
objectives.
2. Directing integrates employees' efforts in the organization in such a way that every individual
effort contributes to t organisational performance. Thus, it ensures that the individuals work for
organisational goals.
3. Directing guides employees to fully realise their potential and capabilities by motivating and
providing effective leadersh
4. Directing facilitates introduction of needed changes in the organisation by reducing resistance to
change and developi cooperation.
5. Directing brings stability and balance in the organisation since it fosters cooperation and
commitment among the peo and helps to achieve balance among various groups, activities and the
departments.
Features of Motivation
(i) It is an internal feeling. The urge, drives, desires, aspirations, striving or needs of human being,
which are internal, influence human behaviour. (il) It produces goal directed behaviour. For example,
if the employee is interested in promotion, it helps to produce a behaviour to improve performance.
(ill) It can be positive or negative. Positive motivation provides positive rewards like increase in pay,
promotion, recognition etc. Negative motivation uses negative means like punishment, stopping
increments, threatening etc. which also may induce a person to act in the desired way. (iv) It is a
complex process because any type of motivation may not have a uniform effect on all the members.