NEWS

MARKETING
PAPER
VOLUME 1 | ISSUE EDITION #1
22 SEPTEMBER 2023 | @CARY_JARA

MARKETING
SEGMENTATION

Market segmagtation is a
system to divide potential
costumers or active users into
different groups to offer them
a tailored product.

IMPORTANCE OF GOOD MARKETING SEGMENTATION

Doing good market segmentation could mean the success or failure of a company or
brand. Its importance is due to the fact that through the analysis of potential
consumers, efforts can be directed more effectively.

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22 SEPTEMBER 2023 | @CARY_JARA

GEOGRAPHICAL SEGMENTATION

It refers to the characteristics of the place where the public lives: country, state,
city, climate, etc. Although it is no longer so relevant to establish a division by
where a person resides, thanks to online stores that allow us to have a presence
in many places.

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 DEMOGRAPHIC SEGMENTATION

It is the one that takes into

account general variables such
as age, the gender with which
they identify, sexual
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preferences, level of education,

culture to which they belong,
religion they profess and what
they do professionally.

PSYCHOGRAPHIC
SEGMENTATION
is the type of market
segmentation that separates
consumers into subgroups
based on their psychological
characteristics. These
subgroups include beliefs,
priorities, interests, etc. Thanks
to this, we can explain and
predict consumer behavior.

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 BEHAVIORAL
SEGMENTATION

It is the process where

consumers of a brand or
company are divided and
grouped based on the behavior
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they show at the time of making

a purchase.

BEHAVIORAL
SEGMENTATION

marketing mix is the way you launch

a new product or service to the
market. A marketing mix strategy
helps you define your options in
terms of product (Product),
distribution (Place), price (Price)
and promotion (Promotion).

In this way, by covering the different elements of the marketing mix, you
ensure that you are offering a product or service that fits a specific need of
your target customer.

CATIANA JARAMILLO

BUSINESS CONSULTING

INSTRUCTOR:Fidel Gutierrez

File: 2721580

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