Professional Documents
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After studying this chapter, you should be able to:
1. Explain the purposes of performance appraisals and the reasons
they can sometimes fail.
2. Identify the characteristics of an effective appraisal program.
3. Describe the different sources of appraisal information.
4. Explain the various methods used for performance evaluation.
5. Outline the characteristics of an effective performance appraisal
interview.
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8.0 INTRODUCTION
Performance appraisal is the process of assessing how well employees are doing
their jobs. Although, most managers and employees dislike the performance
appraisal process, many realize that periodic reviews can help employees improve
their performance over time. Performance appraisal plays many important roles in
such as a guide for employees career planning and making termination decisions.
Companies with poor performance appraisal system will face tremendous human
resource problems. Managers and employees’ acceptance and commitment towards
performance improvement are critical in order to determine the productivity increase
in the organization. Due to this problem, performance evaluation is seen as
complicated activity but is important to the organization’s competitiveness in the
market.
Mondy and Noe (2009) however claimed that performance appraisal is a formal
system that examines and evaluates employee performance periodically. In general,
we can conclude that performance appraisal is the measurement of specified areas
of an employees’ performance. It is a systematic evaluation of employee’s job
performance. Therefore, performance appraisal not only functions as a tool to
measure performance but also as a tool to develop employees.
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8.3 PURPOSES OF PERFORMANCE APPRAISAL
Developmental Purposes
Development aspect focuses on feedback of employees’ strengths and
weaknesses and stresses on performance improvement. Some of the
purposes are:
• Performance feedback.
• Identify individual strengths and weaknesses.
• Goal identification.
• Identify training needs.
• Improve communication.
• Motivation.
Administrative Purposes
From the administrative aspect, performance appraisal is an input that can be
used in human resource management activities. Amongst the purposes are:
• Document personnel decisions.
• Determine promotion.
• Decide retention or layoff.
• Personnel planning.
• Meet legal requirement.
• Reward and benefits.
• Initiate fair disciplinary proceedings.
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Activity 1 Based on your experience, has performance evaluation helped in
your career? Explain.
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Snell and Bohlander (2010) stated some of the factors that lead to the failure of the
performance evaluation process are shown in Table 8.1
There are many reasons why performance appraisal system might not be effective. Some of
the most common problems include the following:
The supervisor or manager does not have enough information on employees’ real work
performance.
The standard of measuring performance is not clear.
The supervisor or manager does not have the skills to evaluate employee performance.
The supervisor or manager is not prepared to evaluate employee performance, as he or
she does not want to be seen as a judge who is giving out an unfair sentence.
Employee does not receive constant performance feedback.
The supervisor or manager is not sincere during the performance evaluation process.
Performance evaluation is not focused on employee development.
The supervisor or manager uses language that is unclear to the employees during the
performance evaluation process.
Subjective and vague language in written appraisals.
Employees feel that the organization does not allocate enough resources for
performance feedback.
Lack of top management information and support.
Unclear performance standards.
There is little face-to-face discussion between the manager and the employee being
appraised.
The relationship between the employee’s job description and the criteria on the appraisal
form is not clear.
Managers feel that little or no benefit will be derived from the time and energy they spend
on the process, or they are concerned only with bad performance.
Managers dislike the face-to-face confrontation of appraisal interviews.
Managers are not sufficiently adept at rating employees or providing them with appraisal
feedback.
The judgmental role of appraisal conflicts with the helping role of developing employees.
The appraisal is just a once-a-year event, and there is little follow-up afterward.
Employee is not given clear objectives at the beginning of performance period.
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Source: Snell and Bohlander (2010)
Activity 2 : Try the following exercise so that you will become much clearer on
the topic that has been covered so far.
1. What is meant by performance appraisal?
2. State the six uses of performance evaluation from the administrative
aspect.
3. State five causes on why the performance evaluation process fails to be
implemented successfully.
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Activity 3 : Now that you have come across many terms with regard to errors
in performance appraisal. Surf the internet to find the meaning of all these
terms.
The HR department has the primary responsibility for overseeing and coordinating a
firm’s appraisal process or program. However the other line managers must also be
actively involved, particularly when it comes to helping establish the objectives for the
performance appraisal process. Below are the elements that must be taken into
consideration in order to develop an effective performance appraisal program.
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Figure 8.1: Basic Considerations in Establishing Performance Standards
Source: Snell and Bohlander (2010)
Strategic Relevance
The standards that are developed must be related to the organization’s
strategic objectives. Indirectly, the organization’s strategic objectives need to
be translated into the standards. For example, “95% of customer complaints
must be solved on the same day”. With this in mind, employees who are in
contact with the customers must take into account these strategic objectives
when they are evaluated. Managers who develop employee performance
standard must also take this into account these strategic objectives.
Criterion Deficiency
The development of employee performance standards must take into account
all the responsibilities of the employees. If the standard that is developed only
takes one aspect of the job, then criterion deficiency will occur. In other
words, performance standard must capture the full range of a person’s job.
When standards focus on only one element of the job, they may leave out
some important area. For example, a salesperson’s performance evaluation
is only measured through his or her sales volume without taking into account
other aspect such as customer satisfaction.
Criterion Contamination
Performance standards should not be influenced by factor outside or beyond
the employee’s control in which can influence his or her performance.
Criterion contamination happens when factors that are out of the employees’
control influence their performance. It is elements that affect the employees’
appraisal that are not part of the actual performance. For example, a typist
needs a computer to type and produce quality output. If the organization only
has a typewriter then the quality produces may not be as good as the output
quality produced by a computer. Therefore, the computer becomes a factor
that contaminates the typist’s performance. Another example is, if bad
materials or poor equipment affects an employee’s performance, his or her
performance standard may be contaminated.
Reliability
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Reliability refers to the consistency or stability of the standards that are
developed. In other words, it means how far an employee tends to maintain a
certain level of performance over time. Measurement standard must be
consistent across raters and over time. For example, the evaluation made by
two managers for employee promotion will determine the reliability of the
employee’s performance.
Legal Compliance
Since performance appraisals are used as one basis for HRM actions, therefore they
must meet certain legal requirements as follows:
• Performance ratings must be job related in which it must be developed based
on job analysis.
• Employees must be given a written copy of their job standards in advance of
their appraisals.
• Managers who conduct the appraisals must be able to observe the behavior
they are rating.
• Supervisors should be trained to use the appraisal form correctly. They
should be instructed as to how to apply the appraisal standards when making
judgments.
• The appraisal should be discussed openly with employees and counseling or
corrective guidance offered to help poor performers improve their
performance.
• An appeals procedure should be established to enable employees to express
their disagreement with the appraisals.
To comply with the legal requirements, employers must ensure that managers and
supervisors document appraisals and reasons. This information may prove decisive if
an employee takes legal action. An employer’s credibility is strengthened when it can
support performance appraisal ratings by documenting instances of poor
performance.
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employees then there is a possibility that only one manager is needed to evaluate his
or her employees’ performance. However, if the unit has a large number of
employees’, perhaps organization must determine who will be responsible and
should appraise the performance of the employees’. The responsibility to evaluate
can be assigned to other appraisers such as:
Self-Appraisal
Performance appraisal is done by the employee itself, generally on an
appraisal form completed by the employee prior to the performance interview.
The employees will rate their own performance, their strength and
weaknesses before discuss it with their managers or superior. Self appraisal
is used when managers seek to increase employee’s involvement in the
appraisal process. However, one problem exist is that the employee may
evaluate their performance higher than the supervisor would.
Subordinate Appraisal
Performance evaluation is done by the subordinate towards their superior.
Appraisal by subordinates has been used when supervisors seek feedback
on how subordinates view them because employees are in a good position to
evaluate the leadership, communications, planning and delegation of
authority of their managers. This appraisal is more appropriate for
developmental of the managers than for administrative purposes.
Peer Appraisal
Individuals of equal rank that works together are increasingly asked to
evaluate each other since they have been working together. Performance
appraisal is done by fellow employees, generally on forms that are compiled
into a single profile for use in the performance interview conducted by the
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employee’s manager. A peer appraisal provides information that differs to
some degree since employees’ peers often sees different dimensions of their
performance. Peer appraisal is believed able to provide more accurate and
valid information than appraisals by superiors. However, peer appraisal
should not be used for administrative decision such as salary and bonuses.
Team Appraisal
Team appraisal is designed to evaluate the performance of the team as a
whole not individual performance. Performance appraisal is based on TQM a
concept, which recognizes team accomplishment rather than individual
performance.
Customer Appraisal
Customer satisfaction determines the successfulness of an organization.
Based on this idea, many organizations feel that they should obtain their
employees’ performance input from the customers. Employee performance
appraisal is done by the customers that deal directly with the employees
through their feedback. Driven by TQM concerns, internal and external
customers are increasingly used as sources of performance appraisal
information. Internal customers may include anyone within the organization
who depends on employee’s work output.
360°-degree Appraisal
Apart from the sources stated before, an organization may also use the 360-
degree appraisal to assess their employees. It is a combination of various
raters to evaluate the performance of the employees. The use of 360-degree
is to create multi-rater appraisal and feedback system whereby organization
getting input from all angles (customer, manager, peer, self appraisal,
subordinates) to get feedback and comments about the employees given by
those responsible for appraisal. However, 360-degree appraisal has its own
pros and cons as shown in Table 8.2.
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Pros
Cons
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Alert the raters to the weaknesses and problems of performance
appraisal.
Objectives of the performance appraisal systems.
The mechanics of the rating systems.
b. Feedback training
A training program for appraisers should cover some important points to
consider for planning and providing feedback during the appraisal interview.
Feedback not only provides employees with knowledge of results, but it also
allows the manager and employee to discuss current problem and set future
goals. Feedback training should cover there (3) basic areas such as:
Communicate effectively.
Diagnose the root cause of performance problems.
Set the goals and objectives to overcome.
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three (3) main methods that can be used to appraise employee performance. The
methods are traits, behaviors and results.
Trait Methods
Trait method is designed to measure how far an employee is able to acquire certain
characteristics such as creativity, innovation, leadership and dependency that are
seen as important in carrying out job. Among the methods categorized under trait
methods are:
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Mixed-Standard Scales
Similar to graphic rating scale but using comparison with better than, equal to,
or worse than standard for each behavior as shown in Figure 8.3. The
performance of employee is compared with every other employee.
Essay Method
This method requires the rater to compose a brief statement describing
employee behavior or performance. It is the easiest method where the
appraiser will write the strengths and weaknesses of employee behaviors and
give recommendations to improve their weaknesses.
Forced-Choice Method
Requires the rater to choose a description from series of statements designed
that best illustrate the employees to distinguish between successful and
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unsuccessful performance. In other words, appraiser can choose a few
statements which are provided to differentiate good and bad performances as
shown in Table 8.3.
Behavioral Methods
This method focuses on behavior aspects based on a scale that illustrates certain
behavioral descriptions. These descriptions enable appraisers to identify employee
performance based on certain behaviors from weak to excellent. Some of the
methods included in behavior method are:
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critical and influences the department’s effectiveness. Examples of the critical
incident method which are positive and negative in nature are as follows:
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Table 8.4: Behavioral Checklist Method
Source: Snell and Bohlander (2010)
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to measure how frequently each of the behaviors has been observed. An
example of BOS is shown in Figure 8.5.
Results Methods
Organization can also utilize the result method to evaluate their employees’
performance. This method enables the appraisers to evaluate the results achieved by
employees. Therefore, it is quantitative in nature, objective and will lessen bias.
Some of the methods included in results method are:
Productivity measures
There are many measurement techniques to evaluate the performance of an
employee such as sales volume (in unit or RM). This method will align the
employee’s goals and organizational goals but may be affected by external
factors. Furthermore measurement by results may be suitable only for short
term basis.
Management by Objectives
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MBO is a method that believed in philosophy of management that rates
performance on the basis of employee achievement of goals set by mutual
agreement of employee and manager. Employees jointly establish objectives
with their superior, who then gives them freedom in how to achieve the
objectives. MBO stresses that each employee form his or her performance
objectives at the beginning of the year through discussion with the supervisor
or manager. The objectives act as a standard which will be used to evaluate
the employee’s performance at the end of the year as shown in Figure 8.6. At
the end of the appraisal period, the employee and the appraiser meet for an
appraisal interview to review the extent to which the objectives have been
achieved and the appropriate actions needed to solve the remaining
problems.
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Figure 8.7: The Balanced Scorecard
Source: Snell and Bohlander (2010)
Activity 4 : Find out what is the appraisal methods used in your organization.
What is your comment about the method used? Is it good?
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8.9 SUMMARY OF PERFORMANCE APPRAISAL METHODS
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Tell and sell interview
During tell and sell appraisal interview, it requires that the supervisor use persuasion
to change an employee in a desired behavior. This can be accomplished by having
the employees see how the changed behavior will benefit him or her.
There are some guidelines that should be considered to be used in order to increase
an employee’s willingness to discuss his or her performance and improve it, accept
feedback from his or her supervisors and increase overall satisfaction with the
interview.
Invite participation
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Participation helps bring out some of the root causes of performance problems will be
uncovered and may increase an employee’s satisfaction with the process.
Express appreciation
Praise is a powerful motivator and in an appraisal interview, employees are seeking
positive feedback. By doing this also, employees may be less defensive and more
likely to talk about aspects of the job that are not going so well.
Minimize criticism
Criticism leads to defensiveness, and this may hurt the chances of solving the
problem.
Be supportive
Some of the best leaders are those who focus on finding ways to help employees
eliminate obstacles to successful performers.
Establish goals
Try to focus the employee on the future rather than the past. Managers should
emphasize strengths rather than weaknesses as well as concentrate on opportunities
for growth of the employees.
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Activity 5 : Surf this address http://www.performance_appraisal,com/intro.htm
and get four performance evaluation methods which are listed and surf also
this address http://www.opm.perform/articles/pdf8.htm and elaborate the
method used in evaluating group performance.
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Performance diagnosis
If someone exhibits the behaviors but doesn’t achieve the results, it may be due to
external constraints. If someone has the competency but doesn’t exhibit the
behaviors, there may be a motivational problem. By comparing different performance
measures, managers can begin to get an idea of the underlying causes of
performance problems as shown in Figure 8.10.
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8.13 SUMMARY
The performance evaluation process does not end after the performance interview
session. In fact, a supervisor need to ensure that all the alternatives which were
proposed are carried out effectively and monitors employees’ performance from time
to time by giving feedback on time. By this, an effective performance evaluation
system is able to ensure that all parties, be it management or employees, are bale to
be benefited from it.
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1. Define Performance Appraisal and the importance of Performance
Appraisal.
2. Elaborate 4 basic purposes of Performance Appraisal.
3. Explain common errors in Performance appraisal.
4. Explain ways to overcome the errors.
5. Specify characteristics of effective Performance Appraisal.
6. Identify methods used to carry out Performance Appraisal.
7. Identify elements to be evaluated in Performance Appraisal.
8. Explain the purposes of performance appraisals and the reasons they can
sometimes fail.
9. Identify the characteristics of an effective appraisal program.
10. Describe the different sources of appraisal information.
11. Explain the various methods used for performance evaluation.
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Study Notes
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