SWIFT-TAP

BRACELET
BY KATALYS T

R EVALDO RI C H I E - 2 6 0 2 24 0 6 3 1
LI ONELL I GN ATI O- 2 6 0 21 1 5 2 8 0
MOCHAMAD RE YH AN FA REZ A -2 6 0 2 2 1 8 0 8 3
NAT HANI EL PAN DU PUT RA -2 6 0 2 1 6 2 1 4 4
 Pain
Key Says Thinks
WANTS
"I need to remember to Security Concerns
CONVENIENCE top up my card soon."
High Confidence
Wants to use MRT or “I NEED TO ARRIVE
public transport ON ITIME!” Limited Adoption
Medium Confidence "What if my card
"I hope I have
doesn't work and I
enough credit." miss my train/bus? Gain
Low Confidence
"I hope this works "I hope the NFC
Convenience
reader is working
smoothly."
properly."

Versatility
Feels Does
Reduced
Frustrated if the Contact
process is slow or Rides public
doesn't work. transport

Relieved if the Moves quickly to

process is smooth. avoid causing a delay
for others.

Anxious about holding Checks their balance

up the line on their device before
tapping.
 USER PERSONA
Dave’s Everyday Activities:
“I am an office worker, I really
like using public
transportation because my
place of work is quite far and
transportation costs such as
taxis and private vehicles are
expensive. I don't like carrying
non-essential items because I
work from 9 am to 5 pm.”
Make Me Statement:
Make me an efficient
product
Make me a product that is
easy to use
Make a me a lightweight
product
Dave’s Goal and Needs
Commute to work every
day using public
transportation.
He needs something easy
to use, he doesn't feel like
he has time to work with
complex apps.
DAVE
Efficiency and easy access
Dave’s Frustation 27
uncomfortable access Office Worker
towards his cards.
having to take out his cards
from his wallet everytime he
needs to pay.
access needed due to
security reasons.
heavy wallet.
 Customizable watches Comfortable Fit
Time Savings
Convenience
Design Versatility
Comfortability
Fashion
Embedded NFC Technology Expression
Enhanced Shopping Pay without
User-Friendly Interface Experience any issues

Improved
Integration with
The Swift-TAP Bracelet Security
Payment Platforms Check balance
easily

Waste other Sustainability Wear fashionable

Easy Tap-and-Pay
people’s time accessories
Functionality
Affordability
Payment Friction
Good quality materials

Limited Access to
User-Friendly Interface Balance Information

Interoperability and
Security Concerns
Affordable prices Security
THANK YOU