Robert Ian D.

Victor

(REFERENCES NALANG)
Define the following Indirect environmental factors in an organization
 Socio cultural variables
o Socio-cultural factors include consumers' lifestyles, buying habits,
education, religion, beliefs, values, demographics, social classes, sexuality
and attitudes. These factors determine the suitability of an organization's
products and services for its customers' needs.
o The term "socio-cultural factors" refers to a variety of social aspects that
affect how consumers behave. These elements influence how well the
products and services of a business satisfy the demands of its consumers.
 Technological environment
o The technological environment of a business influences the methods used
to research and develop new products and the design and implementation
of those products.
o The statement implies that an organization's research and development
method for creating new products is influenced by the technological
environment in which it operates. It also has an impact on how those goods
are designed and implemented. Stated differently, the efficiency,
effectiveness, and creativity of developing and introducing new items to
consumers can be influenced by the technology and tools that are now
readily available.
 Economic environment
o The economic environment refers to all the economic factors that affect
commercial and consumer behavior. The economic environment consists of
all the external factors in the immediate marketplace and the broader
economy.
o Indicators like inflation, interest rates, job levels, economic growth, and
consumer spending trends are a few examples of these elements.
Organizations have to understand the present economic situation in order
to make well-informed decisions on pricing, production, marketing, and
investment strategies that take into consideration the current state of the
economy as a whole.
Robert Ian D. Victor

 Political legal environment

o The political environment often refers to the acts performed by the
government that have an impact on any business's day-to-day operations. It
is a result of the political climate in the nation in which you currently do
business or want to do business.
o According to the statement, the government's activities that have the
potential to impact a business's everyday operations are referred to as the
political environment.
 Physical environment
o The physical environment influences political and economic activities,
shapes cultural characteristics such as language and religion, and
determines land usage, transportation, and commercial flows.
o The statement implies that political and economic activity are influenced by
the physical environment. It also influences the formation of cultural traits
like language and religion.
 International environment
o The international business environment is a complex network of economic,
political, legal, and cultural forces that shape how organization's conduct
international business. It consists of external and internal factors that
impact a company's success or failure in different markets.
o The statement highlights the various issues that impact international
commerce, such as political, legal, cultural, and financial. A solid
understanding of both internal and external elements is necessary to
navigate this complicated environment, as they all contribute to a
company's success or failure in global markets.
Robert Ian D. Victor

Research, define and give examples of the business environment of either one of the
following examples
 Robinsons
o Robinsons Mall is a well-known brand of shopping malls in the Philippines
that focuses itself on offering a wide range of customers a complete retail
and entertainment experience. One of the top real estate companies in the
Philippines, Robinsons Land Corporation (RLC), owns and operates
Robinsons Malls, which are now significant landmarks in a number of cities
and provinces.
o Many variables influence the business environment of Robinsons Mall, each
of these variables is essential to the business's operations and success.
Examining social and cultural variables, technological effects, economic
situations, political-legal issues, the physical environment, and the
international setting, this analyzes significant aspects of the business
environment.
o Socio-Cultural Variables: In order to personalize the mall's goods to suit the
preferences of its diverse customers, it is essential to understand the local
customs, traditions, and customer preferences. For example, family values
have great significance in Filipino culture, which has an impact on mall
design by including family-friendly areas and entertainment choices.
o Technological Environment: Robinsons Mall understands the significance
of keeping technologically relevant in an era of quick technological
innovations. The customer experience is improved overall through the
integration of digital payment systems, online shopping platforms, and
smart retail technologies. Technology is also used in marketing campaigns,
where social media and smartphone apps are used to interact with
customers and promote special events.
o Economic Environment: The retail industry is greatly impacted by the state
of the economy, and Robinsons Mall is no exception. Customer trust and
their purchasing capacity are influenced by economic indicators such as
GDP growth, inflation rates, and spending habits. The mall may see changes
in customer behavior during economic downturns, which could mean
modifying its marketing plans and product offerings.
o Political-Legal Environment: Achieving long-term success for Robinsons
Mall requires navigating a complex structure of political and legal factors. It
Robert Ian D. Victor

is critical to follow employment requirements, building regulations, and

regional laws. Government policies also affect the mall's expansion plans,
and modifications to trade or tax regulations may have an effect on the
business's overall financial stability.
o Physical Environment: Each Robinsons Mall's physical surroundings have a
significant impact on how customers view it. Careful consideration is given
to factors including location, accessibility, and attractiveness. The mall's
design makes use of green areas, seating places, and practical layouts to give
customers a welcoming and comfortable experience.
o International Environment: Robinsons Mall operates in an international
setting in a world that is becoming more and more connected. This entails
taking into consideration problems with foreign trade, currency exchange
rates, and global economic trends. Additionally, the mall could be
successful with foreign brands and stores, which calls for knowledge of
various traditions and market conditions.

Write a SWOT analysis of the chosen company in terms of its business environment
 Strengths
o Well-Known and Established Corporation: In the retail business, Robinsons
Mall is a widely recognized brand.
o Wide range of Products: The mall undoubtedly attracts in many customers
by providing a wide choice of goods and services.
o Loyalty Services: Robinsons Mall could be able to increase customer
retention when it has excellent loyalty programs.
 Weakness
o Competition: Robinsons Mall will face competition from rival malls or
online sellers in the highly competitive retail industry.
o Impact on Financial Conditions: Consumer spending can be negatively
impacted by financial crises, which could influence mall income.
o Infrastructure Problems: Poor maintenance or infrastructure might make
customers dissatisfied.
 Opportunities
o Partnerships: Working together with well-known companies or activities
can draw in more consumers and improve the mall's reputation.
Robert Ian D. Victor

o Global Expansion: Developing new malls or locations may be a viable way to

generate income.
o Technology: Using technology to improve customer experience can include
things like intelligent infrastructure or digital marketing.
 Threats
o Changing of Consumer Behaviors: The demand for specific products or
services may be impacted by changes in consumer habits or preferences.
o Online Shopping Competition: Robinsons Mall faces a danger from the
growing online shopping marketplace, particularly if it does not have a
significant presence on the internet.

References

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https://robinsonsmalls.com/about-us
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steps/216767#:~:text=Socio-cultural%20factors%20include%20consumers
Nordqvist, C. (2018, July). What is the economic environment? Definition
and... Market Business News; Market Business News.
https://marketbusinessnews.com/financial-glossary/economic-environment/
‌Technological Environment. (n.d.). Unacademy. https://unacademy.com/content/ca-
foundation/study-material/business-and-commercial-knowledge/
technological-environment/
‌How does the Political Environment influence Business? (n.d.). Www.linkedin.com.
https://www.linkedin.com/pulse/how-does-political-environment-influence-
business
Robert Ian D. Victor

‌Physical environment. (n.d.). ExportHelp. https://exporthelp.co.za/steps/1-

planning/environments/physical/
‌Robinsons Malls. (n.d.). Prezi.com. https://prezi.com/no3khiuzdbnr/robinsons-
malls/
‌Sustainability | Robinsons Land Corporation. (n.d.). Www.robinsonsland.com.
https://www.robinsonsland.com/sustainability
‌Sustainability - Robinsons Retail Holdings, Inc. (2021, December 16).
Www.robinsonsretailholdings.com.ph.
https://www.robinsonsretailholdings.com.ph/sustainability/
Pro, E. (n.d.). Robinsons Retail Holdings Inc SWOT Analysis / Matrix. Embapro.com.
Retrieved December 26, 2023, from
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holding