I understand the “everything is in the slides” advice still might be too much to

cover for some of the students to prepare for exam. So here are some of my
notes for the upcoming final exam:
- This is a practical course, which would come with practical question
design.
- Focus on the slides regarding the 4 “P” of the marketing mix. The 4 Ps are
fundamental components for academic study, and we went through one
"P" at a time in each class.
- Understand the definitions, the fundamentals.
- You will be informed to bring a calculator.
- During the course, I consistently value the creativity and original
thinking, that would be evaluated in the exam too.
Also be aware of the learning outcome of this course
- Knowledge: Understand the basic concepts, goals, processes, and tools to
build an enterprise-level marketing mix.
- Skill: Use thinking tools and action tools to participate in the development
of a marketing mix plan for a completely new product or refresh an old
product.
I hope this could help you frame your content to prepare for the exam.