PINTEREST VERIFIED MERCHANT

HOW TO GET APPROVED

 CONTENT

PAGE 3: WHY YOU NEED THIS CHEATSHEET

PAGE 4: BENEFITS
PAGE 5: MUST HAVES
PAGE 6: HOW TO GET APPROVED
PAGE 7: STORE
PAGE 8: PRODUCTS
PAGE 9: QUICK TIPS
PAGE 10: REJECTED
PAGE 11: COMPLIANCE SYSTEM
WHY YOU NEED THIS CHEATSHEET?

Don't follow these rules and your

store will be banned from the Verified
Merchant Program forever!
 BENEFITS
Eligibility for distribution of your products within our
shopping experiences
A blue checkmark on your profile and Pins letting people
on Pinterest know you’ve been vetted
Eligibility for exclusive features like merchant details and
hosted checkout via Shopify
Price and availability information on all your product Pins

BETTER RESULTS
 MUST HAVES
Your Pinterest account must be at least three months
old.
Your business’s website must have been created at least
13 months ago.
OPENING NEW PINTEREST STORE? BUY OLD DOMAIN!
Your Pinterest profile must have a profile picture , and a
completed “About” section
PRODUCTS AND WEBSITE MUST MEET GUIDELINES (SEE
NEXT PAGE)
Approved catalog (THIS IS WHY MOST PEOPLE GET
BANNED)
Installed Pinterest tag correctly
HOW TO GET APPROVED
CONNECTING YOUR CATALOG

1. Meet requirements for your store

(page 6)
2. Meet requirements for your products
(page 7)
3. Remove all discounts
4. Make sure legal policies are correct
 STORE
MUST HAVE:
Merchants must not be resale or
consignment marketplaces.
Merchants must not be affiliate
marketers.
The merchant must have an easy to
find and clear shipping policy that
displays expected shipping time.
The merchant must have an easy to
find and clear return policy, that
displays whether the merchant
accepts returns, the process and time
expectations for returns, and contact
information.
The merchant must have a dedicated
“about us” page detailing their
business offering or relevant social
media links.
NOT ALLOWED:
Improper grammar, excessive or
glaring spelling or typos
Fuzzy or grainy images
Broken links or incomplete pages
Have unoriginal content, including:
Unoriginal content within the “about
us” section or product descriptions
Stock images
Have domain age less than 9 months
Force users to visit another page that
is not original to the brand
Force users to register to view the
products
Are unsafe or deceptive
Have multiple ads or pop-ups
Have pop-ups you cannot close
Have out of date content or out-of-
stock products
 PRODUCTS
MUST HAVE:
Products must follow our
community guidelines and terms of
service.
Pinterest must have current (within
24 hours) and accurate information
about the price and in-stock status
of the product. This is obtained from
daily feed syncing or allowing
Pinterest to frequently scrape meta-
tags on product landing pages.
The Pin must display a specific item,
excluding services, that is available
for purchase.
The Pin image and description must
accurately represent the product.
PROHIBITED:
Alcohol
Financial products such as loans, cryptocurrency, etc.
Gambling products such as lotteries
Healthcare products and services including
prescription medicines, over-the-counter (OTC) non-
prescription medicines, medical devices and any
unsafe healthcare products that make unrealistic
promises such as weight loss pills.
Any products and merchant practices that falls under
our prohibited products and services list on our
advertising guidelines , including:
Adult products and content
Drugs and drug-related products including any CBD
and Hemp seed oil products
Endangered species and live animal products
Illegal products
Imitation or counterfeit products
Political campaign merchandise
Sensitive or disturbing products
Tobacco products
Unacceptable business practices
Weapons and explosives products
 QUICK TIPS
Don't look like a dropshipper
Remove discounts
Remove unrealistic promises
Remove low quality images
Draft low quality products
Have clear return policy
Have clear shipping time
Show business and support
information
Look like a legit store
 REJECTED
DON'T APPEAL YOURSELF!

You have only 2 chances before

you're banned permanently
Contact your account manager and
ask them to make appeal
Internal appeal by account manager
doesn't count to 2 chances
MERCHANT COMPLIANCE SYSTEM
(THIS IS INSIDE INFORMATION, DON'T SHARE THIS!)

There will be a 32-day grace period when an active account is

banned in order to restore verification
All verified merchants are monitored and evaluated every 2 weeks

Trust & Safety,

Ads quality, Auto reject
Pinner feedback,
Shopping performance,
Merchant reviews
Total flags of every
Human review
approved merchant

Merchant quality score

Continue monitor
(32 grace period)
MERCHANT COMPLIANCE SYSTEM
(THIS IS INSIDE INFORMATION, DON'T SHARE THIS!)

There will be a 32-day grace period when an active account is

banned in order to restore verification
All verified merchants are monitored and evaluated every 2 weeks

Trust & Safety,

Ads quality, Auto reject
Pinner feedback,
Shopping performance,
Merchant reviews
Total flags of every
Human review
approved merchant

Merchant quality score

Continue monitor
(32 grace period)
GOOD LUCK GETTING
THAT BLUE CHECK!