3.

1 RESEARCH DESIGN OF THE STUDY

Research is a systematic search for pertinent information for a specific objectives,

Research is a voyage of discovery. The research method adopted here is Descriptive in
nature.

3.2 STATEMENT OF THE PROBLEM

Today’s consumer markets are too competitive. For maximizing the profit and
widening the market share, the companies use various efforts for attaining their objectives.
There also exist strong consumer advocacy movements all over the world. Most of the
companies try to convert potential customer into a regular customer. For this, they try to
provide maximum benefits and convenience to the customers through the excellent utilization
of resource. The transformation of a potential customer into a regular customer is not an easy
task. They have to blend various marketing mixes in different ways.

3.3 OBJECTIVES OF THE STUDY

1) To analyse the customer satisfaction level on Hyundai cars

2) To access the customer’s awareness about the usage & features of Hyundai cars.
3) To find out which model of Hyundai cars is highly preferred by customers.
4) To find out findings, suggestion and draw a conclusion.

3.4 SAMPLE DESIGN

Universe : 230.56 million consumers

Sample element : Consumers

Sample size : 80 samples

Sample test : Simple percentage analysis

Sample media : Questionnaire

 3.5 AREA OF THE STUDY

The area of the study covered Hyundai cars in cuddalore.

3.6 PERIOD OF THE STUDY

The period of time for which the programmatic work occurs. A project period may
contain a duration of 1 st January 2024 to 31st March 2024

3.7 SCOPE OF THE STUDY

The study focuses on customer satisfaction toward the Hyundai cars. It includes
availability level of products, quality of the products, customer’s expectations towards the
products and problems faced by customers if any at Hyundai. When viewing the industrial
sector one can see that all the corporate houses focusing on retaining the customers without
compromising the organizational objectives, ethics, and values. Customers are individuals
and the organizations have to make each, and every customer feel that they are highly
compassionate to them. Hence, customer relationship management is having a wide scope in
modern world.

3.8 METHODS OF DATA COLLECTION

Data collection is the process of collecting information for relevant to find the
answer to the research problems, test the hypothesis and evaluate the outcomes.

Data-collecting methods can be divided into two categories:

1. Primary data
2. Secondary data
1. Primary data
Primary data are information collected by a researcher specifically for a research
assignment. Primary data are original in nature and directly related to the issue or
problem.
Primary data are the data that the researcher collects through the questionnaires.
2. Secondary data
Secondary data is a type of data that has already been published in books, newspapers,
magazines, journals, online portals, websites, previous project reports, etc.
3.9 SAMPLING TECHNIQUES

There are two sampling techniques. They are probability sampling and
nonprobability sampling. In this study, the research has adopted purposive sampling.

3.10 SAMPLING SIZE

The sample size taken from the study is 80 respondents.

3.11 TOOLS USED FOR THE STUDY

1. Simple percentage analysis

1. Simple percentage analysis

The simple percentage method is used for comparing certain. The collecting
data is represented in the form of table graphs in order to give effective visualization of the
comparison made.

3.12 LIMITATIONS OF THE STUDY

This study is restricted to the cuddalore branch only due to cost and time constraints.
Some of the respondents were using their first time at their company so they cannot able to
respond correctly. The information provided by the respondents is spontaneous and it may
not be consistent. Most respondents were not maintained proper knowledge pf various
facilities provided by their company. So they were unable to provide the right information
and they did mot properly differentiate between their products.
3.13 CHAPTER SCHEME

The project has been divided into five chapters:

I. The first chapter is devoted to the introduction and profile of the study.
II. The second chapter provides a review of the literature of the study.
III. The third chapter presents the research design of the study.
IV. The fourth chapter deals with the analysis and interpretations of the study.

The last chapter presents the summary of findings offers suitable suggestions and draws a
conclusion