Professional Documents
Culture Documents
PW - Embassy of The Netherlands
PW - Embassy of The Netherlands
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Project work:
Embassy of the Netherlands
INTRODUCTION
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Project work:
Embassy of the Netherlands
OUTLINE
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Project work:
Embassy of the Netherlands
I - Presentation of the institution and the project
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Project work:
Embassy of the Netherlands
I - Presentation of the institution and the project
The institution and the cultural service of the Embassy of the Netherlands
➢ Embassy:
- diplomatic role to play between two states and cultures
• cooperation with the host country
- assisting role for expatriate people
- composed with many services
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Project work:
Embassy of the Netherlands
I - Presentation of the institution and the project
The institution and the cultural service of the Embassy of the Netherlands
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Project work:
Embassy of the Netherlands
I - Presentation of the institution and the
project
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Project work:
Embassy of the Netherlands
I - Presentation of the institution and the project
➢ The cultural service of the Embassy has already thought of some indicators to measure the
impact of their work in the three fields
➢ We had to think of a practical method of monitoring and evaluation to analyze the impact
of their activities
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Project work:
Embassy of the Netherlands
I - Presentation of the institution and the project
➢ Determination of quantitative and qualitative indicators that reflect the effects of the projects of the
Embassy in the three cultural fields mentioned.
➢ 4 goals to respect:
• Supporting the bilateral exchange of expertise, knowledge and professionals between Dutch and Italian cultural and
creative professionals
• Informing foreign artists, curators, and critics about developments and opportunities in the Netherlands
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Project work:
Embassy of the Netherlands
I - Presentation of the institution and the project
- small team : only three persons in the service - Look at the Embassy’s online communication
- budget cuts
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Project work:
Embassy of the Netherlands
• Increasing visibility
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Project work:
Embassy of the Netherlands
➢ Quantitative indicators
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Project work:
Embassy of the Netherlands
II - Evaluating the Embassy’s actions in the cultural field
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Project work:
Embassy of the Netherlands
II - Evaluating the Embassy’s actions in the cultural field
➢ Qualitative methods:
• Expectations
• Curiosity
• Satisfaction
• Unexpected
• Advice
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Project work:
Embassy of the Netherlands
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Project work:
Embassy of the Netherlands
II - Evaluating the Embassy’s actions in the cultural field
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Project work:
Embassy of the Netherlands
II - Evaluating the Embassy’s actions in the cultural field
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Project work:
Embassy of the Netherlands
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Project work:
Embassy of the Netherlands
III - Digital Strategy
Develop the presence of the Embassy on social Identify different categories populations in order to reach
medias to reach more professional working in the good target.
cultural industries
➢ Focus on 6 categories of people:
➢ LinkedIn • italian professionals in architecture / design /
• An official page: “Dutch Embassy in Italy”. literature
For Broad audience of dutch expatriate in • dutch professionals in architecture / design /
Italy. literature
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Project work:
Embassy of the Netherlands
CONCLUSION
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Project work:
Embassy of the Netherlands