_______1.

Entrepreneurs geared toward establishing significant presence in the

market that attracts and retains customers. What term refers to the
process of creating a name, symbol, or design that identifies and
differentiates a product from other products?

A. Branding B. Consistency C. Logo D.

Loyalty

______2. Which of the following is not an advantage of branding?

A. Competitive edge in the market C. Easy introduction of new products

B. Decrease in the price of the product D. Enhanced credibility and ease of

purchase

______3. Wilson L. Uy named his business Uy Construction, which offers construction materials
to customers.

A. Evocative B. Founder C. Geographical D. Lexical

_______4. An entrepreneur creates stylized letters representing the name of his business. What
brand element is being referred to?

A. brand logo B. brand symbol C. brand character D.

brand slogan

______5. An entrepreneur is finding out what his competitor are offering to costumer.
What step in the brand-building process is being referred to?

A. marketing the brand C. researching the competition

B. defining the brand mission D. determining the target audience

______6. You’re launching a new line of organic beauty products. You need to
develop a brand name that is memorable, reflects the product’s natural
ingredients, and appeals to your target audience. What factors should you
consider when choosing a brand name for your new product line?

A. The company’s existing brand identity and target audience.

B. The product’s benefits, ingredients, and intended use.

C. The current trends and popular names in the beauty industry.

D. The availability of the name as a domain name and social media handles.

______7. Which of the following best defines “product” in entrepreneurship?

A. A product only refers to a tangible good that has an actual physical presence.
 B. A product refers to an activity performed by workers and professionals in a
specific industry.

C. A product refers to any item that is produced to satisfy the needs and
demands of a certain group of people.

D. A product only pertains to a service being catered by businesses,

professionals, and other individuals in a given industry.

______8. Yunzu owns a well-known sari-sari store. She sells various products and
makes sure to buy the products needed by her customers. In this way, she
would gladly distribute the product directly to the customers. In what
particular type of distribution channel does the above statement refer to?

A. Direct distribution B. Dual distribution C. Indirect distribution

D. Reverse distribution

______9. Mary decided to buy some beauty products from intermediaries and then
resell those products to her valued customers. In what type of distribution
channel fits the statement?

A. Direct distributionB. Dual distribution C. Indirect distribution D.

Reverse distribution

______10. Krissah goes to the mall and buys some products at a low price. She
decided to resell it to her friends. In this matter, to which of the following
types of intermediaries does this belong?

A. Agent B. Distributor C. Retailer D.

Wholesaler

______11. ABC Company is well known for buying and handling large quantities of
goods and selling those goods to retailers in various areas. In which of the
following types of intermediaries does the ABC Company belong?

A. Agent B. Distributor C. Retailer D.

Wholesaler

______12. Vince owns five acres of agricultural land. One day, he badly needs
money to help his mother who has to undergo a surgical operation as soon
as possible. He contacted his friend who is an expert in selling out certain
lands wherein this friend of Vince will receive a 10% commission if he can
find a buyer for the certain land. In which of the following intermediaries is
the friend of Vince being referred to?

A. Agent B. Distributor C. Retailer

D. Wholesaler

______13. Evaluate the effectiveness of using brand ambassadors and celebrity

endorsements in building brand awareness and trust.
 A. Celebrity endorsements are outdated and should be avoided.

B. Building brand awareness is more important than building trust.

C. Brand ambassadors are always effective and guarantee success.

D. The effectiveness depends on the chosen ambassador and their alignment

with the brand.

______14. Chris is a Grade 11 student who needs a laptop for his studies especially
since he is currently doing a research output. Thus, Chris’ father
accompanied him to the computer shop and bought a laptop. Knowing
these details, in what particular product classification does the laptop
belong?

A. Commercialization B. Intangible C. Strategy D. Tangible

______15. Clark is a graphic designer who created a unique logo conveniently as per
the mandate of XYZ company. The said company pays the appropriate
compensation for the output of Clark. Given the point of the logo, in which
of the following production classification does this belongs?

A. Commercialization B. Intangible C. Strategy D. Tangible

______16. All of the following belongs to the 7P’s of Marketing Mix, EXCEPT:

A. Place B. Price C. Premium

D. Product

______17. You own a famous company that sells gadget. Thus, you decided to sell
it to only one specific retailer. In which of the following distribution
strategies is the above-mentioned situation applicable?

A. Exclusive distribution B. Intensive distribution C. Selective

distribution D. Sight distribution

______18. Jetha started her own clothing line and she needed to calculate the
selling price for a dress. She adds the overall production cost and sets a
mark-up price. Which of the following best describes Jetha’s action?

A. Value- Based B. Cost-Plus C. Price skimming

D. Competitive

______19. Which of the following is the best description of Price discrimination?

A. JD sell Mango Graham Shake to his friend at 99.00 pesos.

B. Mark sells Sweater to his friend at 199.00 pesos while he sells the same
product to his crush at 99.00 pesos.

C. Marie wants to drink Ice Coffee, so Kent sells it from 100 pesos to 150 pesos.
 D. Mark negotiates the price of helmet before meeting the seller.

______20. Which of the following reasons separates product pricing from the other variables of
the marketing mix?

A. Price is concerned toward the marketing costs of introducing a product to the

market.

B. Pricing is the least important element of the marketing mix.

C. Pricing is the only revenue-generating element of the marketing mix.

D. Pricing does not need to be tackled as apart of the strategies of a business.

______21. Imagine you’re tasked with developing a comprehensive branding strategy for a new
coffee shop. What key elements would you include in your strategy?

A. Defining the target audience, brand values, and unique selling proposition.

B. Creating marketing materials and promotional campaigns.

C. Designing a logo, website, and social media presence.

D. All of the above.

______22. Famous influencer, Esnyr, promote Sunsilk shampoo during his vlog. It is
his way to attract and share valuable information about the product.
Which of the following promotional marketing does Ensyr apply?

A. Social Media Marketing C. Content Marketing

B. Celebrity endorsement D. Affiliate marketing

______23. Which digital marketing strategy should be employed if a business wants

to partner up with a blog in exchange for commissions, which will be
given if there are sales conversions?

A. Affiliate marketing B. Content marketing C. Content

Marketing D. SEO

______24. Ms. Elaya is a marketing manager of Green Apple Company, and they
are planning to launch a new product. What promotional strategies
would Ms. Elaya employ to create initial consumer interest and
excitement?

A. Reducing the product retail price. C. Increase

production capacity

B. Utilizing social media and influencer marketing D. Lowering

advertising expenditures
______25. Which of the following measures will help the business survive in a competitive
landscape?

A. Recruit people who can contribute to the success of the business.

B. Imitate the product of competitors.

C. Establish partnership with competitors.

D. Offer big incentives to the existing employees.

______26. Evaluate the effectiveness of two different product promotion campaigns.

Campaign A focuses on traditional media (TV, Radio, print), while
Campaign B relies on digital media platforms (social-media, online ads).
Which campaign would likely reach a broader and more diverse
audience?

A. Campaign A B. Campaign B C. Both campaigns are effective

D. It depends on the product.

______27. Analyze the impact of branding on consumer behavior and decision-making.

A. Branding has no significant impact on consumer behavior.

B. Branding can influence consumer perception, trust, and loyalty.

C. Consumers are only concerned with the price and functionality of products.

D. Branding is primarily a marketing tactic and has no real impact on consumers.

______28. The AGARAY Store offered low prices for their products, the main
objective of this is to obtain market share. Which of the following price
strategies refer to this?

A. Price Skimming B. Penetration Pricing C. Value-based priicng

D. Cost-plus pricing

______29. Among all the elements in the marketing mix, its primary aim is to attract
the costumer’s attention, as well as provide useful information about the
product to build interest and loyalty. Which of the following elements
refer to this?

A. Place B. Product C. Positioning

D. Promotion

______30. Devil’s Burger is a burger chain with 200 branches. Beth works as a
cashier 24/7 where she made several mistakes in taking her customers’
orders at 2 a.m in the morning. Which of the following is the best
solution should the store manager use to address such conflict?

A. Give additional salary to employees who works 24/7.

B. Attribute work schedule to the employees of the store.

C. Focus on employing staff who are amenable to work on a night shift

schedule.

D. Hire employees and assess the qualifications to ensure that the applicant is
qualified.