Retail Banking main Headings

Ingredients of MM in RB
 Product
 Price
 Place
 Promotion
 People
 Process
 Physical Evidence

Services by RB
 Transaction account
 Savings account
 Debit card
 Credit card
 Traveller cheques
 Mortgages
 Loans

Retail Banks Corporate Banks

 Deal with customers directly
 Invest in small business
 Large Volume of low Transactions
 Services like accepting deposits,
maintain savings
 Icici, PnB
 Low processing cost
 Medium level of relation
 Deal with multinational Firms,
Public Sector
 Invest back to business
 Low volume of large transactions
 Services like checking account
loan from business
 Bank of baroda, HDFC
 High processing cost
 High level of relation

Product Development Process

 Conceptualisation
 Product Development
 Regulatory requirements
 Operations
 Registration
 Marketing
 Distribution
 Product Launch
 Compliance
 Product and profitability review
Credit appraisal process
 Submission of Documents for proving bank ability
 Proof of income
 Proof of address
 Proof of identity
 Proof of employment
 Proof of credit worthiness
 Proof of investment

Factors evaluated during CA

 Income
 Age
 Repayment ability
 Work experience
 Present and former loans
 Nature of employment
 Tax history
 Monthly expenses

Banking Channels
 ATM kiosks
 Digital and mobile
 Branches
 Video/call centres
 Micro branches

Issues in RB
 Increasing competition
 Organisational silos
 Acting Fast
 Single view of Customers
 Innovation
 Cost reduction
 Improving the customer experience
 Employee engagement and retention

Feature of RB
 Consumer Banking Focus
 Internal promotion to cross sell services
 CRM practices
 Extended hours services
 New customer incentives
Delivery Models
 Dedicated marketing Managers
 Direct selling agents
 Sales through tie ups