策略：如何实现⽬标

⼥⼠们先⽣们，我时组员刘斓，下⾯策略：如何实现
⽬标这⼀环节由我来介绍。Ladies and gentlemen, I
am group member liulan the following strategy: how to
☆
achieve the goal this session is presented by me.
1． 明确⽬标：有机⽣活有我定义，⽤最安全便捷的
⽅式给客户带来最优质的⻝品。
我们⾸先要明确我们的⽬标。城市农产的⽬标是有
机⽣活由我定义，⽤最安全便捷发⽅式给客户带来
最优质的⻝品。打造绿⾊⻝品通道，直达客户餐
桌。 城市
We first need to define our goal. The goal of Urban
农业 有概的
Agriculture is to define organic life by me, and to bring
the best quality food to our customers in the safest and
most convenient way. To create a green food channel,
directly to the customer's table
2.公司管理：（1）.对于公司⼈才招聘制度的优化
（3）对于培训员⼯（4）对于农场的监管与维护
（4）明确各个部⻔职责，
第⼆点公司管理，⾸先我们要明确各个部⻔的职
责，将农产的监管与维护，细分到各个部⻔，使公
司有条不紊的运转，分摊任务与责任到各⾃的岗
位。并且优化公司⼈才招聘制度，为城市农产招聘
优质的it⼈才，确保app的运⾏与优化。对于新⼊职
的员⼯进⾏员⼯基本素质培训。
The second point of the company责任 management, first of
all, we need to clarify the responsibilities of each
保养
监楹细分 and maintenance of
department, the supervision
agricultural products, subdivided into various
departments, so that the company's orderly operation,
分配

各直的
Lm
apportionment
m
of tasks and responsibilities to their
职位 充分利⽤
respective positions. And optimise the company's talent
招聘制度 招聘
recruitment system, recruiting quality it talents for urban
⼀
保证 操值
agricultural products to ensure the员⼯ operation and
优化 执⾏
optimisation of the app. For the new staff to carry out
…
基本 培训
basic staff quality training.
3.⻛险管理：定期检测农场进展进⾏评估，定期检测
app系统运⽤，定期了解市场趋势，规避竞争对⼿带
来的竞争⻛险。
第三点，我们将进⾏⻛险管理。定期检测农场进度
并对其进⾏评估，定期检测城市农产app系统的运
 ⽤规避错误⻛险，定期了解英国市场趋势；规避相
似农产餐厅等竞争对⼿带来的竞争⻛险。
The third point is that we will be managing risk.
Regularly testing the progress of the farm and
evaluating it, regularly testing the use of the Urban
Farming App system to avoid the risk of error, and
regularly keeping up to date with market trends in the
UK; and avoiding the competitive risk posed by
competitors such as similar farming restaurants.
4.⾃我分析：确⽴产品定位，确定⽬标市场，考虑⽬
标市场的法律限制与优势，分析内外因素，考虑⻛险
与机会。
第四点，公司要⾃我分析，我们需要明确⾃⼰城市
农场的定位，确定⾃⼰的⽬标市场，对产品进⾏swot
分析。城市农产定位的是轻奢产品⾯对的的⽬标市场
是英国中产阶级的客户群体，在前我们也对其有详尽
的swot分析，英国对于app应⽤的限制，对于客户群
体隐私的保护，分析内外因素，考虑⻛险与机会。
Fourthly, the company should conduct self-analysis. We
need to define the positioning of our urban farm,
determine our target market, and conduct swot analysis
of the product. Urban agriculture is positioned as the
target market for light luxury products, which is the
middle class customer group in the UK. Previously, we
also made a detailed swot analysis on it, including the
restrictions on app applications in the UK, the protection
of customer privacy, the analysis of internal and external
factors, and the consideration of risks and opportunities.
5.绩效评估：设置奖励机制，奖⾦，晋升机会，培训
第五点，我们还将对员⼯进⾏绩效评估，设置奖
⾦，晋升机制。只有员⼯积极的营销与运营，形成
积极的⼯作⻛⽓，才能保证城市农产更好更安全的
运⽤。
The fifth point is that we will also evaluate the
performance of our employees, set up bonuses, and
promotion mechanisms. Only the active marketing and
operation of the staff and the formation of a positive
working culture can ensure the better and safer use of
urban agricultural products.
6.完善客户反馈端：筛选优质反馈，及时优化app，
设置售后服务岗位，给客户更好的使⽤体验。筛选优
质反馈及时优化app，给客户更好的使⽤体验。
第六点，我们将设⽴完善客户反馈端，建⽴完备的
售后服务岗位。筛选优质反馈，及时优化app，给
客户更好的使⽤体验。
 反馈
Sixth point, we will set up a perfect customer feedback
全部的 售后
end and establish a complete after-sales service
屏幕
position. We will screen quality feedback and optimise
the app in time to give customers a better experience..经验
7.技术：优化种⼦筛选，引进现代化农业，24⼩时监
控农场。确保品质稳定性，确保产量。（2）对于app
的系统维护。
最后⼀点，我们需要发展⾰新技术，引进现代化农
业，优化种⼦筛选，从产量和成本上进⾏阶段性⾰
新，确保品质稳定性。24⼩时现代化智能监控农
场，及时发现问题，让客户安⼼。城市农场还将对
app的系统定期升级维护，呈现最简洁最⽅便最安
全的app给⽤户。 ⾰印的
The last point, we need to develop innovative
现代的
technology, the introduction of modern agriculture,
种⻢筛逸 亭出
optimise seed screening, from the yield and cost of
阶段 稳定
phases of innovation, to ensure the stability of the
监视
quality. 24 hours of modern intelligent monitoring of
the farm, timely detection of problems, so that
告⼼
customers can rest assured. City Farm will also
regularly upgrade and maintain the system of the app
现在
to present the most concise, convenient and safe app to
users. ⽤户 简淌