Online BBA in Marketing

Syllabus
● Semester 1
○ English
○ Business Management
○ Accounting for Business
○ Modern Business Environment
○ Business Regulatory Framework
○ Quantitative Techniques for Management
● Semester 2
○ Marketing Management
○ Organization Behavior and HRM
○ Cost and Management Accounting
○ Corporate Finance
○ Introduction to Business Analytics
○ Communicative English
● Semester 3
○ Managerial Economics
○ Consumer Behavior
○ Sales Management
○ Technology for Business
○ Environmental Science
● Semester 4
○ Macroeconomics
○ Financial Markets and Instruments
○ Services Marketing
○ Advertising and Sales Promotion
○ Entrepreneurship
 ● Semester 5
○ Brand Management
○ Retail Marketing
○ Digital Marketing and E-Commerce
○ Research Methodology
○ Personal and Managerial Effectiveness
● Semester 6
○ Operations Management
○ Strategic Management
○ International Marketing
○ Information Systems for Business
○ Ethics and Values
○ Research Project*

Note:

* Project will be carried out between Sem 5 and Sem 6, but evaluation will reflect in Sem 6.