SSST COFFEE

INSTAGRAM EDITORIAL PLAN

May 2023
DATE PILLAR TOPICS FORMAT BRIEF VISUAL NOTES PROGRESS

Brief:

Bikin design poster / brosur simple

Bengawan
Brand Value Carousel Post isinya announcing alamat ssst coffee Reference
Awareness Spread
bengawan, tempelin di random place
kaya tiang listrik, saku motor, kaca
mobil dkk
Brief:

Dokumentasi proses pembangunan /

Brand Value Work in Progress Reels dekorasi di Ssst Coffee bengawan Reference

(Formatnya bisa video, atau photo

slides)
Product Soft Opening
Feeds & Story
Knowledge Announcement
Brief:
Brand Value Interior Showing Reels Reference
Dokumentasiin suasana interior Ssst
Coffee Bengawan
Brief:

Bikin design layout map buat nunjukin

Product
Location Store Feeds & Story lokasi Ssst Coffee Bengawan Reference
Knowledge
(Bisa sekalian bikin buat cabang2 yang
lain, biar jadi story highlight)
Product Operational Hour
Feeds & Story
Knowledge Information
Soft / Grand
Ini dibuat kalo memang ada program
Promotion Opening Promo
promo dari Ssst
Announcement
Brief:
Product Bar Interior Showing
Reels Reference
Knowledge Bengawan Ambil footage anak2 bar lagi bikin
espresso / latte
Brief:
Brand Value Product Activation Feeds Reference
Ambil foto banyak tangan lagi megang
cup Ssst Coffee
Brief:
Brand Value Barista Activation Reels Reference
Ambil footage barista cewe lagi ninyuh
kopi (barista laki juga gapapa sih)