Module: Sustainable Business Management-BSS053-6

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Contents

1. Introduction..............................................................................................................................................3

2. Environmental Sustainability.................................................................................................................3

2.1. Current Environmental Practices........................................................................................................4

2.2. Environmental Impacts.......................................................................................................................4

2.3. Opportunities & Potential Threats to Environmental sustainability...................................................5

3. Social Sustainability.................................................................................................................................6

3.1. Assessment of BLUC-Graphics' Social Sustainability Initiatives......................................................6

3.2. Social Impacts on the Local Community............................................................................................6

3.3. Opportunities & Potential Threats to Social Sustainability................................................................7

4. Economic Sustainability..........................................................................................................................7

4.1. BLUC-Graphics' Economic Sustainability and Financial Performance.............................................8

4.2. Economic Impacts of Business Practices............................................................................................8

4.3. Opportunities & Potential Threats to Economic Sustainability..........................................................9

5. The 2030 Agenda for Sustainable Development (UN SDGs)...............................................................9

5.1. BLUC-Graphics' UN Sustainable Development Goals alignment...................................................10

5.2. Strategies for Aligning with the SDG...............................................................................................11

6. Sustainability Models............................................................................................................................12

6.1. Carroll's CSR Pyramid......................................................................................................................12

a. Economic Responsibility.............................................................................................................12

b. Legal Responsibility....................................................................................................................13

c. Ethical Responsibility..................................................................................................................13

d. Philanthropic Responsibility........................................................................................................13

6.2. Triple Bottom Line (TBL) framework..............................................................................................13

a. Economic Dimension...................................................................................................................14

b. Social Dimension.........................................................................................................................14

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 c. Environmental Dimension...........................................................................................................15

7. Leadership for sustainability................................................................................................................15

8. Recommendations..................................................................................................................................16

9. Conclusion..............................................................................................................................................17

10. References.............................................................................................................................................18

List of table & Figures

Figure 1. The 2030 Agenda for Sustainable Development...........................................................11

Figure 2. Carroll's CSR Pyramid..................................................................................................13

Figure 3. Triple Bottom Line (TBL)..............................................................................................15

Figure 4. Leadership for sustainability.........................................................................................17

Table 1. Environmental Impacts Overview.....................................................................................5

Table 2. Opportunities & Potential Threats to Environmental sustainability................................6

Table 3. Opportunities & Potential Threats to Social Sustainability..............................................8

Table 4. Opportunities & Potential Threats to Economic Sustainability......................................10

Table 5. Specific SDGs Relevant to BLUC-Graphics...................................................................11

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1. Introduction

Operating out of Luton, Bedfordshire, Darren Bluck is the sole owner of BLUC-Graphics, a
specialized company. The firm has established a distinct presence in the design and branding
sector by focusing on customized vehicle liveries, clothes, and signs. Although BLUC-Graphics
has received acknowledgment for its unique goods and support of local sports teams and a racing
driver, it is necessary to conduct a thorough examination of its present business strategies. The
present study aims to do a comprehensive assessment of the company's operational activities and
their associated effects, with a specific focus on sustainability. Additionally, it will explore the
company's level of compliance and compatibility with both domestic and global sustainability
programs.

The report objectively assesses BLUC-Graphics' sustainability risks and prospects. Sustainability
is crucial for businesses. Businesses must recognize their environmental, social, and economic
impacts. Because printing requires resources, energy, trash, and social interaction, BLUC-
Graphics' activities are impacted. The report covers environmental, social, and economic
sustainability. BLUC-Graphics' performance against sustainability models and frameworks and
the UN's Sustainable Development Goals (SDGs) is also examined. It identifies threats to the
company's current practices and sustainable practice prospects. This study gives BLUC-Graphics
specific guidance to increase company sustainability and long-term viability in a changing
business climate. The sustainability of BLUC-Graphics is crucial for ensuring a promising
future.

2. Environmental Sustainability

Responsible corporate activity requires environmental sustainability beyond compliance

(Schwartz, 2011). Custom printing and design company BLUC-Graphics faces unique
environmental dynamics.

2.1. Current Environmental Practices

Like many home-based businesses, BLUC-Graphics offers environmental advantages. However,

the organization's internal processes must be examined to understand its environmental effect.
BLUC-Graphics has a smaller operating footprint since most of its printing equipment is housed
in Darren Bluck's house (Huckle and Wals, 2015). The company recycles and reuses garbage,

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using paper scraps as fire starters. No formal EMS helps the company standardize and strengthen
its environmental policies and practices.

2.2. Environmental Impacts

A critical study of BLUC-Graphics' multidimensional environmental impact is needed due to its

operating procedures. The company's energy use is mostly from printing equipment. High-
resolution graphics and complex designs may make this energy-intensive process worse,
particularly if BLUC-Graphics extends its hours to fulfil customer requests. Such tactics increase
the company's carbon emissions dramatically (Gast, Gundolf and Cesinger, 2017). The impacts
of transportation on environmental varies on order size and urgency. Printing and sourcing
supplies contribute to BLUC-Graphics' carbon footprint. Transportation techniques and distances
matter. If the firm routinely ships commodities at significant distances, this may have a larger
carbon footprint, especially in the international supply chain.

Offcuts, unused printing substrates, and packaging materials are waste products of the printing
industry. According to Evans et al. (2017) it is crucial to assess the company's waste reduction
efforts and if they correspond with national and international sustainability goals. Checking if
BLUC-Graphics recycles and reuses resources to reduce waste may help determine its
environmental responsibility. Raw material utilization matters, too. BLUC-Graphics uses
substrates, inks, and packaging. The company's environmental effect depends on these
commodities. Critical examination may reveal if the firm promotes sustainable sourcing and
material efficiency. Sustainable practices include using recyclable or eco-friendly printing
substrates, which supports worldwide sustainability initiatives.
Table 1. Environmental Impacts Overview

Environmental Impact Description Relevance to BLUC-

Graphics

Energy Consumption Consumption of energy High due to extensive

during printing operations printing

Transportation Impact of deliveries and Variable, depends on orders

procurement on emissions

Waste Generation Generation of waste materials Minimal, but should be

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 during production managed

Raw Material Use Use of materials like Critical for sustainability

substrates, inks, and
packaging

2.3. Opportunities & Potential Threats to Environmental sustainability

Table 2. Opportunities & Potential Threats to Environmental sustainability

Opportunities for Improvement Potential Threats to Environmental

Sustainability

Renewable Energy: Explore the installation Regulatory Compliance: Changes in

of renewable energy sources like solar panels environmental regulations may lead to
to reduce reliance on conventional energy increased compliance costs or penalties for
and lower carbon emissions (Diez-Busto, small businesses like BLUC-Graphics.
Sanchez-Ruiz and Fernandez-Laviada, 2021).

Energy Efficiency: Implement energy-efficient Reputation Risks: Failure to adopt

practices, such as LED lighting, for environmentally responsible practices can
immediate reductions in energy consumption. harm the company's reputation and deter
potential clients, as sustainability gains
prominence.

Sustainable Procurement: Engage suppliers Market Competition: Competitors embracing

adhering to sustainability standards, sustainability can gain a competitive edge as
acquiring eco-friendly and socially clients increasingly seek eco-friendly
responsible materials. partners. Not aligning with these expectations
may result in a loss of business opportunities.

Waste Reduction: Explore strategies to

further minimize waste, such as minimizing
offcuts and reusing materials, to enhance

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 environmental sustainability.

3. Social Sustainability

Beyond mere financial viability, the welfare of communities and the societal influence of
enterprises are fundamental to social sustainability. Roca-Puig (2019) points that the term "social
sustainability" is used to describe an organization's dedication to and success in achieving its
current and future objectives without compromising the well-being, quality of life, or equity of
its employees, stakeholders, customers, or community at large. It involves doing things and using
methods that have a beneficial effect on society and encourage things like social responsibility,
diversity and inclusion, community participation, ethical practices, and so on (Amrutha and
Geetha, 2019). To be socially sustainable, a business must do its part in improving society by
promoting unity, resolving problems, and acting with integrity toward its stakeholders.

3.1. Assessment of BLUC-Graphics' Social Sustainability Initiatives

Through its support and involvement in the local community, BLUC-Graphics has shown
admirable commitment to social sustainability (Roca-Puig, 2019). The firm shows its dedication
to the community by sponsoring local football teams, especially the young Under 8 & U9's
football teams, and by providing financial assistance to Formula Vee racing driver Rachel Swain.
In addition, it demonstrates its readiness to participate in community events by giving out posters
at no cost to the local PTA. These actions benefit the company's reputation and the community at
large.

3.2. Social Impacts on the Local Community

The Luton, Bedfordshire community benefits directly from BLUC-Graphics' business.

Companies which provide financial support to local sports teams are doing their bit to get more
kids moving, working together, and becoming involved in their communities (Husgafvel et al.,
2014). In addition, cheering on a neighborhood race car driver helps nurture future athletes. Free
event posters are provided to local PTA events to help spread the word and encourage
community involvement. To be sure, BLUC-Graphics' ability as a solitary dealer may restrict the
breadth of its contributions to the community.

3.3. Opportunities & Potential Threats to Social Sustainability

Table 3. Opportunities & Potential Threats to Social Sustainability

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 Opportunities for Enhancing Social Potential Threats to Social Sustainability
Sustainability

Expand Community Engagement: Competitive Pressures: Risk of losing market

Collaborate with local schools and share if competitors outperform in community
institutions to provide mentorship or engagement and social initiatives, appealing
workshops related to design and printing, more to socially conscious consumers.
offering educational support (Wang et al.,
2016).

Diversify Sponsorships: Explore additional Community Expectations: As social

sponsorship opportunities, such as supporting
local arts and cultural events, to strengthen
social impact (Husgafvel et al., 2014).
awareness and expectations increase, the
community may anticipate more extensive
involvement and support from businesses,
requiring preparedness to meet these growing
expectations (Spence, 2014).

Promote Local Employment: As a long-term Economic Constraints: Economic challenges

goal, consider expanding operations to or financial limitations could affect the ability
provide employment opportunities within the to sustain the current level of social initiatives
local community. and limit the capacity to expand contributions.

4. Economic Sustainability

According to Antikainen and Valkokari (2016) the ability of a company or institution to maintain
long-term financial stability and resilience while pursuing its goals and activities is known as
economic sustainability from an organizational standpoint. It entails keeping the company's
finances in order, bringing in a steady stream of cash flow, and maintaining a profit margin high
enough to sustain operations and fuel expansion. When we talk about an organization's capacity
to weather economic swings, invest in innovation, and meet its commitments to its many
stakeholders—including its workers, investors, and community members—we're talking about
economic sustainability (Lüdeke-Freund et al., 2018). It highlights the company's potential to
produce lasting value and contribute to economic development over time, guaranteeing the
company's survival and growth regardless of short-term fluctuations in the economy.

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4.1. BLUC-Graphics' Economic Sustainability and Financial Performance

As a lone trader, BLUC-Graphics has distinct economic problems and possibilities.

Understanding the company's economic viability requires assessing its financial performance.
Turnover, financial ratios, and balance sheet information are BLUC-Graphics financials. Without
detailed financial data regarding BLUC-Graphics, we may draw some general assumptions about
its economic sustainability:

 Turnover: The company's revenue is an important measure of its viability (Antikainen

and Valkokari, 2016). The company's success depends on its capacity to earn money
from its printing and design services.
 Financial Ratios: Profitability, liquidity, and solvency ratios are only a few examples of
financial measures that should be considered when evaluating a company's financial
health. The effectiveness of its operations and its capacity to satisfy both current and
future financial commitments may be gleaned from the data provided by these ratios
(Pieroni, McAloone and Pigosso, 2019).
 Balance Sheet: The assets, liabilities, and equity of a business are summarized in a
balance sheet. It may provide light on BLUC's fiscal well-being and security.-Graphics.

4.2. Economic Impacts of Business Practices

The long-term success of BLUC-Graphics depends critically on the company's methods of

operating in the cutthroat printing and design market. The economy will be most affected by
changes in cost control, pricing methods, and consumer demand. Alshehhi, Nobanee and Khare
(2018) argued that profitability requires careful control of operating expenditures, which include
things like equipment, materials, and personnel. The pricing policies of a business are also very
significant in establishing its viability and profitability. Finding a sweet spot between selling at
cost and making a profit is crucial. Ultimately, BLUC-Graphics' ability to fulfill market demand
by acquiring and maintaining clients is crucial to the company's economic viability.

4.3. Opportunities & Potential Threats to Economic Sustainability

Table 4. Opportunities & Potential Threats to Economic Sustainability

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 Opportunities for Improving Economic Potential Threats to Economic Sustainability
Sustainability

Diversify Services: Consider expanding Market Competition: Intense industry

services to include additional design services, competition may drive down prices and profit
digital marketing, or related creative margins, challenging economic sustainability.
offerings to attract a broader client base
(Lüdeke-Freund et al., 2018).

Efficiency Improvements: Implement Economic Downturn: Economic recessions or

streamlined production processes and downturns can reduce demand for design and
technology upgrades to reduce operational printing services, affecting turnover and
costs, enhancing economic sustainability. profitability (Pieroni, McAloone and Pigosso,
2019).

Market Expansion: Explore new markets or Cost Escalation: Rising costs of raw
regions to increase the client base, offering materials, equipment, or labor may impact
growth opportunities and the potential for profitability and financial stability, posing a
increased turnover and economic threat to economic sustainability.
sustainability (Antikainen and Valkokari,
2016).

5. The 2030 Agenda for Sustainable Development (UN SDGs)

The SDGs, which include social, economic, and environmental sustainability, present a
comprehensive framework for addressing some of the world's most pressing concerns (Pedersen,
2018). BLUC-Graphics' local and global activities are vital to these aims. The company's
sponsorships, community involvement, and growth potential are linked to specific SDGs. BLUC-
Graphics promotes local economic development, ethical consumption, creativity, and
collaborations to achieve the SDGs (Tsalis et al., 2020). This report shows how firms,
particularly small enterprises, address global issues and promote sustainability.

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 Figure 1. The 2030 Agenda for Sustainable Development

5.1. BLUC-Graphics' UN Sustainable Development Goals alignment

BLUC-Graphics directly supports UN Sustainable Development Goals (SDGs). According to

SDG 8, the enterprise provides employment and may generate local jobs via growth, promoting
economic development and decent labor. BLUC-Graphics directly impacts SDG 9 via their
design and printing services (Weiland et al., 2021). The firm also meets SDG 12 by reducing
waste, using eco-friendly products, and researching supplier sustainability requirements. BLUC-
Graphics' sponsorship of local sports teams, assistance for racing drivers, and community
participation demonstrate the importance of partnerships in achieving the UN's sustainability
objectives (SDG 17).
Table 5. Specific SDGs Relevant to BLUC-Graphics

UN Sustainable Relevance to BLUC-Graphics

Development Goals
(SDGs)

SDG 12: Responsible This goal emphasizes efficient resource use and responsible waste

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 Consumption and management, which are crucial for a business in the printing
Production industry (Colglazier, 2015). BLUC-Graphics aligns with this goal
through its commitment to minimize waste and explore
sustainability standards with suppliers.

SDG 9: Industry, BLUC-Graphics contributes to this goal through its operations in

Innovation, and the design and printing industry Denoncourt (2019). It promotes
Infrastructure innovation and infrastructure development, reflecting the essence
of SDG 9.

SDG 8: Decent Work BLUC-Graphics can further support this goal by expanding its
and Economic Growth operations, potentially creating more job opportunities (Tsalis et
al., 2020). Promoting economic growth and providing decent work
aligns with SDG 8.

5.2. Strategies for Aligning with the SDG

Specific tactics may help BLUC-Graphics fit with the UN Sustainable Development Goals
(SDGs). First, the firm may get goods from sustainable and responsible suppliers to reduce its
environmental impact and promote responsible consumption in accordance with SDG 12
(Pedersen, 2018). Second, by adopting new technologies and processes, BLUC-Graphics may
better support SDG 9, which promotes resource efficiency and sustainable printing to decrease
environmental effect. Expanding community involvement efforts, such as mentoring local kids in
design and printing, may help it fit with SDG 8 by providing adequate job and skill development
(Tsalis et al., 2020). Finally, the firm may publish its sustainability initiatives and SDG effects to
demonstrate its commitment to sustainable development. BLUC-Graphics may enhance global
sustainability by merging these ideas.

6. Sustainability Models

6.1. Carroll's CSR Pyramid

The CSR Initiatives of Carroll's Corporation each of the four levels of the Pyramid's
categorization of organizational duties is relevant to BLUC-Graphics

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 Figure 2. Carroll's CSR Pyramid.

a. Economic Responsibility

The printing and design services offered by BLUC-Graphics are focused on maximizing profits.
BLUC-Graphics, shown at bluc-graphics.com, is an e-commerce site selling customized
merchandise, vehicle livery, branded uniforms, and sportswear (Carroll, 2016). In addition to
achieving business goals, this diversified product line meets the needs of consumers looking for
customized and branded goods.

b. Legal Responsibility

Compliance with applicable laws and rules is a top priority for BLUC-Graphics (Ehie, 2016).
The company's internet presence reflects its dedication to legal accountability by being open and
reassuring to consumers about the legitimacy of the company's offerings.

c. Ethical Responsibility

BLUC-Graphics is dedicated to sustainable practices including low-waste production and

consumption, demonstrating its emphasis on ethics. The firm is committed to doing its part to
protect the environment, which is in line with the moral pillar of the CSR pyramid. Diez-Busto,
Sanchez-Ruiz and Fernandez-Laviada (2021) cite BLUC-Graphics's endorsement of B Corp
principles as evidence of the company's growing dedication to sustainability. This
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recommendation displays the firm's moral commitment to socially and environmentally
conscious operations.

d. Philanthropic Responsibility

On top of Carroll's CSR pyramid, BLUC-Graphics prioritizes giving back to the community via
financial and in-kind donations (Ehie, 2016). Local football clubs, Formula Vee racecar drivers,
and community activities are just some of the recipients of these charitable contributions. BLUC-
Graphics is a company that takes its charitable mission seriously, as seen by its sustained
involvement in and positive contribution to the local community.

6.2. Triple Bottom Line (TBL) framework

Organizational performance may be evaluated in three distinct ways using the Triple Bottom
Line (TBL) paradigm

Figure 3. Triple Bottom Line (TBL)

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 a. Economic Dimension

When it comes to the financial benefits of the TBL, BLUC-Graphics shines. This dimension is
consistent with the company's financial results and future growth expectations (Dainienė and
Dagilienė, 2015). Its economic success is mostly due to the variety of products it offers, such as
custom products, vehicle livery, branded workwear, and sportswear, all of which are shown on
its website, bluc-graphics.com. This is consistent with the TBL's economic component, since it
reflects the firm's ability to make a profit while also satisfying its customers' needs.

b. Social Dimension

The social component of the TBL is clearly very important to BLUC-Graphics. According to
Diez-Busto, Sanchez-Ruiz and Fernandez-Laviada (2021) findings, the company's social
responsibility activities include community involvement projects, job creation chances, and
mentoring programs. Support for local sports and racing events is only one example of BLUC-
Graphics' commitment to the community and to social responsibility. These initiatives show the
company's commitment to improving the lives of its neighbors.

c. Environmental Dimension

Even if environmental sustainability is a priority for BLUC-Graphics, there is always

opportunity for improvement. Renewable energy sources, energy-efficient procedures, and
ethical procurement are all avenues the corporation may pursue to further lessen its carbon
impact (Loviscek, 2021). The company's website and the results of Diez-Busto, Sanchez-Ruiz
and Fernandez-Laviada (2021) emphasize the need of reducing waste and using environmentally
friendly products, both of which are supported by these programs. BLUC-Graphics may
contribute to a more comprehensive strategy for environmental sustainability by increasing its
efforts in this area and thereby aligning them with the environmental component of the TBL.

BLUC-Graphics has integrated the TBL framework into its sustainability strategy in order to
better assess and manage its performance across the three pillars of sustainability (Dainienė and
Dagilienė, 2015). Sustainable business practices may be advanced by placing an emphasis on the
company's economic viability, social responsibility, and environmental sustainability.

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7. Leadership for sustainability

Building a culture of responsible business practices at BLUC-Graphics requires strong

sustainable leadership from the top. When it comes to sustainability efforts, sole proprietor
Darren Bluck is a major player. His dedication to supporting B Corp ideals, as shown in the
study by Diez-Busto, Sanchez-Ruiz and Fernandez-Laviada (2021), exemplifies his role as a
leader in advocating for ethical business practices. He sets an example of leadership in social
responsibility by his participation in and support of community activities and initiatives. Bluck
can keep setting the standard for environmentally responsible business by pioneering green
energy and purchasing policies (Svensson et al., 2016). His initiative in bringing BLUC-
Graphics in line with the United Nations' Sustainable Development Goals is another evidence of
his leadership in this area. Bluck's direction prioritizes more than just financial success, laying
the groundwork for a sustainable future by considering the company's impact on society, the
economy, and the environment.

Figure 4. Leadership for sustainability

8. Recommendations

 Implement Renewable Energy Sources: BLUC-Graphics might install solar panels and
other sustainable energy sources to lessen its impact on the environment (Weiland et al.,
2021). This helps achieve Sustainable Development Goal 7 (Affordable and Clean
Energy), which is in line with environmental sustainability.

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  Embrace Sustainable Procurement: The Triple Bottom Line (TBL) framework suggests
that the firm may improve its sustainability by working with suppliers who also adhere to
sustainability criteria (Spence, 2014). This helps with SDG 12 (Responsible Consumption
and Production) by guaranteeing the use of eco-friendly products and ethical sourcing
methods.
 Diversify Services for Economic Growth: BLUC-Graphics might improve its long-term
financial viability by expanding into new service areas like digital marketing and creative
design (Amrutha and Geetha, 2019). The economic component of the TBL and SDG 8
(Decent Work and Economic Growth) are both in line with this strategy, since it may
increase the customer base and income.
 Expand Community Engagement: Collaboration with local schools and institutions to
host design and printing workshops is consistent with social sustainability goals of
increasing community involvement (Loviscek, 2021). This suggestion backs Quality
Education (SDG 4) and Partnerships for the Goals (SDG 17) and stresses the significance
of doing good for others.

9. Conclusion

Sole proprietorships like BLUC-Graphics, which strives to adhere to sustainability standards,

deserve praise for their efforts. Company activities emphasize economic viability, social
responsibility, and environmental awareness. BLUC-Graphics may improve its sustainability
performance by using Carroll's CSR Pyramid and the Triple Bottom Line approach. Renewable
energy adoption, sustainable procurement, service diversification, and community participation
are among the sustainability recommendations based on applicable theories and frameworks.
When implemented, these strategies will boost the company's performance and advance the
global sustainable development goal.

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