Professional Documents
Culture Documents
Managers S01
1
Objectives
• Explain why information technology matters
• Define digital information and explain why digital
systems are so powerful and useful
• Explain why information systems are essential to
business
Does Information Technology Matter?
26
Objectives
• Describe how computers process data into
useful information for problem solving and
decision making
• Identify the functions of different types of
information systems in business
Objectives (continued)
• Finance systems:
– Facilitate financial planning and business
transactions
• Tasks include organizing budgets, managing
cash flow, analyzing investments, and making
decisions
Marketing
• Marketing’s purpose is to pinpoint likely
customers and promote products
• Marketing information systems:
– Analyze demand for products in regions and
demographic groups
– Identify trends in demand for products/services
– Help analyze how advertising campaigns affect
profit
• Web provides opportunity to collect marketing
data as well as promote products and services
Human Resources
• Systems analyst:
– Researches, plans, and recommends software
and systems choices
– Responsible for developing cost analyses, design
considerations, implementation timelines, and
feasibility studies
• Involves analyzing system requirements,
documenting development efforts, and providing
specifications for programmers
• Requires communication and presentation skills
Database Administrator
58
Introduction
• Management, functions of
management
• Levels of management
• Framework for information systems
• Stages of new information
technology growth
•Business process reengineering
59
Importance of information
systems
•Information Technology supports
every business function
•To be a successful manager, one
should understand how information
technology can provide better
products, enhance existing services
and create new business
opportunities
60
Management
• Management is the process of
directing tasks and organizing
resources to achieve organization
goals
61
Functions of Management
• Planning
• Organizing
• Leading
• Controlling
62
Planning
• Establishing organization goals
• Developing strategies to achieve
goals
63
Organizing
• Developing the structure of the
organization
• Acquiring human resources
64
Leading
• Motivating and managing
employees
• Forming task groups
65
Controlling
• Evaluating performance
• Controlling the organization
resources
66
Levels of management
• Top management
• Middle management
• First line management
67
Top management
• Establishing the goals of the
organization
• Interacting with representatives of
the external environment, such as
financial institutions, political figures
and important suppliers and
customers
68
Middle management
• Allocating resources so that the
objectives of top management are
accomplished
69
First line management
• Supervising day-to-day operations
70
Activities of an organization
• Strategic planning (Long range
plans)
• Tactical (Budgets tactical plans)
• Operational (Day-to-day
transactions)
71
Framework for information
systems
• Each level (Operational, tactical and
strategic planning – requires specific
information systems)
72
Operational systems
characteristics -1
• Repetitiveness – daily, weekly,
monthly
• Predictability
• Emphasis on the past – past
activities of an organization.
• Detailed nature – information is
very detailed e.g payslips
73
Operational systems
characteristics -2
• Internal origin – data comes from
internal sources. E.g. Payslip data
comes from timesheets
• Structured form – format of input
and output data is highly structured
• Great accuracy – data input and
output are carefully checked
74
Tactical systems
• Provide middle level managers with
the information they need to
monitor and control operations and
to allocate their resources effectively
• Generate a variety of reports
75
Tactical systems characteristics -1
• Summary Reports – provide
management with important totals,
averages, key data and abstracts on the
activities of the organization
• Exception Reports – Warn managers
when results from a particular
operation exceed or do not meet
expected standard for the organization
76
Tactical systems characteristics -2
• Adhoc Reports – Reports that
managers need, usually quickly, that
may never be needed again. E.g.
Overtime hours based on timesheets
• Periodic nature – information from
a tactical system is often produced
periodically e.g. Issues status in the
maintenance of systems
77
Tactical systems characteristics -3
• Unexpected findings. E.g. Billing
alerts in a cloud computing
environment due to hacking
• Comparative nature – Information
is usually comparative in nature
rather than merely descriptive. E.g.
Comparison of project metrics with
organizational baselines or averages
78
Tactical systems characteristics -4
• Summary form – The information is
usually not detailed, but in summary
form
• Both internal and external
resources – Data used for input to
the system may extend beyond
sources internal to the organization
79
Strategic planning systems
• Designed to provide top managers
with information that assists them in
making long-range planning
decisions for the organization.
• Top management usually uses
strategic planning information
systems for setting long-term
organizational goals. E.g. RTLC
80
Strategic planning systems
characteristics -1
• Adhoc basis – Information may be
produced either regularly or periodically.
• Unexpected information – The system may
produce unexpected information
• Predictive nature – The information is
usually predictive of future events rather
than descriptive of past events. Long range
planners choose a route that will improve
the organization’s level of success.
81
Strategic planning systems
characteristics -2
• Summary form – Information is usually not detailed,
but in summary form. Long range planners are not
usually interested in detailed information; they are
usually concerned with more global data and trends.
• External data – A large part of the data used for
input to the system may be acquired from sources
external to the organization. E.g Gartner reports
• Unstructured format – Data used for input to the
system may contain data that are unstructured in
format.
• Subjectivity – The data used for input to the system
may be highly subjective
82
Stages of new information
technology growth
• Phase1: Investment / Project
initiation
• Phase2: Technology learning and
adaptation
• Phase3: Management Control
• Phase4: Widespread technology
transfer
83
Business Processes
• Business processes refer to the manner in
which work is organized, coordinated and
focused to produce a valuable product or
service.
• They are the collection of activities required to
produce a product or service.
• Performance of a business firm depends on
how well its business processes are designed
and coordinated.
84
Order Fulfillment Process
production
Assemble product Ship product
85
Claims Process
How IT improves Business Processes
• Information systems automate many steps in
business processes that were formally
performed manually. E.g. Leave management
System
• Business processes can be improved by using
information technology to achieve greater
efficiency, innovation and customer services.
E.g. core banking system
87
Impact of IT - 01
• Efficiency
• Effectiveness
• Transformation
88
Impact of IT - 02
Efficiency
• Efficiency can be defined as doing things right
• Computer based information processing
systems have supported efficiency by
automating routine paperwork processing
tasks.
89
Impact of IT - 03
Effectiveness
• Effectiveness is defined as doing the right
things
• E.g. An effective sales manager focuses on
tasks that pay off in increased sales volumes
90
Impact of IT - 04
Transformation
• Transforming the way a functional unit or an
organization does business using information
technology.
• E.g. Improvement of sales using a CRM
package
91
Impact of IT - 05
How do applications that achieve the objectives
of efficiency, effectiveness and transformation
affect the individual, functional unit and the
organization?
92
Impact of IT - 06
Applications that have an impact on individual
Efficiency Task Mechanization Word processing.
Using a
spreadsheet to do
budget plan
93
Impact of IT - 07
Applications that have an impact on functional
unit
Efficiency Process Automation Order-entry; credit
checking
94
Impact of IT - 08
Applications that have an impact on the
organization
Efficiency Boundary extension Online order entry
linking customers
and suppliers
95
Framework for application of IT
Individual Functional Unit Organization
96
Reengineering of work
• Process of reengineering of work
– Organize around outcomes, not around tasks
– Have those who use output of a process to
actually perform the process
– Treat geographically dispersed units as if they are
centralized
– Link parallel activities during the process, rather
than at the end of the process
– Capture information once at the source
97
Business Process Reengineering and
Business Process Redesign
98
IT and Business Process Redesign
• Steps in business process redesign
– Develop business vision and process objectives
– Identify processes to be re-designed
– Understand and measure existing processes
– Identify IT levers
– Design and build prototype of the process
99
Management challenges in Business
process re-design
• Guidelines to manage transition
– Create task force with people from cross functional
groups
– Have re-design teams work closely with managers and
staff
– Explain through the information systems group wrt
power offered by technology
– Build a team of industrial engineers with strong
interpersonal skills, understanding of multiple
functions, process measurement etc.
– Build IT technology platforms that support cross
functional applications.
100
Summary
• Management, functions of
management
• Levels of management
• Framework for information systems
• Stages of new information
technology growth
•Business process reengineering
101
Information Systems for
Managers - 06
102
Topics covered
• Business Processes
• Impact of IT
• Reengineering of work
• IT and Business Process Redesign
• Management challenges in Business Process
Redesign
103
Business Processes
• Business processes refer to the manner in
which work is organized, coordinated and
focused to produce a valuable product or
service.
• They are the collection of activities required to
produce a product or service.
• Performance of a business firm depends on
how well its business processes are designed
and coordinated.
104
Order Fulfillment Process
production
Assemble product Ship product
105
Cashless Claims Process
Claims Process
How IT improves Business Processes
• Information systems automate many steps in
business processes that were formally
performed manually. E.g. Leave management
System
• Business processes can be improved by using
information technology to achieve greater
efficiency, innovation and customer services.
E.g. core banking system
108
Impact of IT - 01
• Efficiency
• Effectiveness
• Transformation
109
Impact of IT - 02
Efficiency
• Efficiency can be defined as doing things right
• Computer based information processing
systems have supported efficiency by
automating routine paperwork processing
tasks.
110
Impact of IT - 03
Effectiveness
• Effectiveness is defined as doing the right
things
• E.g. An effective sales manager focuses on
tasks that pay off in increased sales volumes
111
Impact of IT - 04
Transformation
• Transforming the way a functional unit or an
organization does business using information
technology.
• E.g. Improvement of sales using a CRM
package
112
Impact of IT - 05
How do applications that achieve the objectives
of efficiency, effectiveness and transformation
affect the individual, functional unit and the
organization?
113
Impact of IT - 06
Applications that have an impact on individual
Efficiency Task Mechanization Word processing.
Using a
spreadsheet to do
budget plan
114
Impact of IT - 07
Applications that have an impact on functional
unit
Efficiency Process Automation Order-entry; credit
checking
115
Impact of IT - 08
Applications that have an impact on the
organization
Efficiency Boundary extension Online order entry
linking customers
and suppliers
116
Framework for application of IT
Individual Functional Unit Organization
117
Reengineering of work
• Process of reengineering of work
– Organize around outcomes, not around tasks
– Have those who use output of a process to
actually perform the process
– Treat geographically dispersed units as if they are
centralized
– Link parallel activities during the process, rather
than at the end of the process
– Capture information once at the source
118
Business Process Reengineering and
Business Process Improvement
119
IT and Business Process Redesign
• Steps in business process redesign
– Develop business vision and process objectives
– Identify processes to be re-designed
– Understand and measure existing processes
– Identify IT levers
– Design and build prototype of the process
120
Role of IT in Business processes
(re-design)
• Entities
– Inter-organizational processes
– Inter-functional processes
– Inter-personal processes
• Activities
– Operational activities
– Managerial activities
121
Management challenges in Business
process re-design
• Guidelines to manage transition
– Create task force with people from cross functional
groups
– Have re-design teams work closely with managers and
staff
– Explain through the information systems group wrt
power offered by technology
– Build a team of industrial engineers with strong
interpersonal skills, understanding of multiple
functions, process measurement etc.
– Build IT technology platforms that support cross
functional applications.
122
Summary
• Business Processes
• Impact of IT
• Reengineering of work
• IT and Business Process Redesign
• Management challenges in Business Process
Redesign
123
Information systems for managers –
S06
124
Previous Session
• Meru Cabs case study
• Business process at Meru Cabs
• How IT enabled transformation of business
125
Introduction
• Types of information systems
• Systems for linking enterprise
• e-business, e-commerce, e-governance
• Collaboration
• Systems and tools for collaboration
• IS department and functions
126
Types of Information Systems
• Transaction Process Systems(TPS)
– For operational managers. e.g Payroll transaction processing system
• Business Intelligence Systems(BI)
– For middle level managers and will help in decision making
– It is normally in the form of reports and dashboards
– TPS supply summarized date to the BIS or MIS.
– E.g. Informatica
• Decision Support Systems(DSS)
– Support non-routine decision making
– DSS bring in information from external sources such as current stock
prices or product prices of competitors
– Systems use a variety of models to analyze data.
• Executive Support Systems(ESS)
– For senior level managers who use these along with BI
– Reports and dash boards in form of charts and graphs
– They are reviewed periodically( weekly ,monthly, quarterly etc.)
127
Transaction Processing System
A transaction processing system collects and
stores data about transactions and sometimes
controls decisions made as part of a
transaction. The transaction is the activity
that changes stored data, examples of such an
activity would be using a credit card, making a
reservation or making a cash withdrawal at an
ATM.
128
Transaction Processing System
129
Business Intelligence System
130
Decision Support System
A decision support system (DSS) is a computer
application that analyzes business data and
presents it so that users can make business
decisions more easily.
131
Executive Support System
Executive Support System (ESS) is a reporting tool
(software) that allows you to turn your
organization's data into useful summarized
reports.
An executive information system (EIS), also known
as an executive support system (ESS), is a type of
management information system that facilitates
and supports senior executive information and
decision-making needs. It provides easy access to
internal and external information relevant to
organizational goals.
132
Systems for Linking Enterprise
• Specific to that organization
• ERP( Enterprise Resource Planning) systems
• Supply Chain Management (SCM) Systems
– Inter organisational system
• Customer Relationship Management(CRM) Systems
Used to optimise
– Revenue and profits
– Customer satisfaction
– Customer retention
– Customer expansion
133
Enterprise Resource Planning (ERP)
134
Supply Chain Management (SCM)
135
Customer Relationship Management
(CRM)
136
Systems for Linking Enterprise(contd.)
• Knowledge Management (KM) Systems
– Knowledge acquisition
– Knowledge retention
– Knowledge dispersion/distribution
– Proficiency building
– Continual improvement
– Customised knowledge building
• Intranet and Extranet for information sharing
137
Functional areas of processes
Enterprise sys.
138
E-business
• Use of digital technology and the internet to
execute major business processes in the
enterprise. E.g. Alibaba.com
it includes
– Activities for the internal management
– Coordination with suppliers
– Coordination with customers and also
– E-commerce
139
E-commerce
• It is that part of the e-business that deals with
buying and selling goods and services over the
internet. E.g. Flipkart, Amazon
It includes market transactions
Advertising
Marketing
Customer support
Security
Delivery
payment
140
E-governance
• Application of internet and networking
technologies to digitally enable government
and public sector agencies’ relationship with
citizens, business and other groups of
government
141
E-governance
142
Collaboration
• In simple term it is team work
• It is working with others to achieve shared goals
or/and explicit goals
• Ranging from “one to one” to “many to many”
• It is dovetailed in all processes
• The extent and magnitude varies depending on
task
• Could be internal to organisation or external or
mix of both
143
Relevance of Collaboration
• Changing nature of work
• Growth of Professional work
• Changing organization of the firm
• Changing scope of the firm
• Emphasis on innovation
• Changing culture of work and business
144
Business benefits
• Improved productivity
• Improved Quality
• Innovation
• Improved customer service
• Improved customer base
145
Requirements for effective
collaboration
• Collaboration capability
– Open culture
– Decentralized structure
– Breadth of collaboration
• Collaboration Technology
– For implementation and operations
– For strategic planning
Other extreme of good collaboration is “command
and control”
146
Tools and Technology for Collaboration
• e-mail
• Instant messaging
• Social network
• Blogs
• WiKi
• Virtual worlds
147
Internet based collaboration
environment
• Virtual meeting systems(skype)
• Google apps and sites
• Microsoft sharepoint
• Lotus notes
148
Time Space Matrix
Same time Different time
149
Evaluation of Collaboration Tools
• Requirement analysis
• Cost factor
• Feasibility analysis
• Time space matrix study
• Software requirement analysis wrt cost
effectiveness
• Security considerations
150
Information Systems Department
• Also called IT department in some forms
– Programmers
– System analysts
– Information system managers
– Chief information officer
– Chief security( information) officer
– Chief Privacy officer
– Chief knowledge officer
There is no fixed organisation structure for IS.
151
Summary
• Types of information systems
• Systems for linking enterprise
• e-business, e-commerce, e-governance
• Collaboration
• Systems and tools for collaboration
• IS department and functions
152
Information systems for managers –
S08
153
Topics Covered
• IT Infrastructure
• Infrastructure components
• Current hardware trends
• Current software trends
• Open source software
• Cloud computing
154
Infrastructure
– The basic facilities, physical and organizational
structures and facilities needed for the operation
of a society or organization or a function.
– Transportation, communication, sewage, water,
electric systems etc. are examples of
infrastructure.
IT Infrastructure is the shared technology resources
that provide the platform for the firm’s specific
information system applications. IT infrastructure
include hardware, software and services.
155
IT Infrastructure
• Computing platforms
• Telecommunication services
• Data management services
• Application software services
• Physical installations/facilities
• IT management services
• IT standards services(compliance)
• IT education services
• IT research and development services
156
Evolution of IT Infrastructure
• General purpose mainframe (1959 to present)
• Minicomputer computing (1965 to present)
• Personal computers (1981 to present)
• Client server networks (1983 to present) – 2tier,
3tier, n tier, web server, application server
• Enterprise computing (1992 to present) – TCP/IP
networking standard
• Cloud and mobile computing (2000 to present)
157
Mainframe
158
Mainframe - 02
159
Minicomputer
160
Cloud Computing
161
Other Classification
• Based on capacity and size
– Super computers
– Mainframe computers
– Minicomputers
– Microcomputers
– Personal devices like laptop, notebook etc.
– Personal digital assistants
– Smart phones
Size varies from a large room/hall to palmtop
162
Technology Drivers
• Chip design to cater for large scale
integration(VLSI)
– to increase computing power( MIPS)
– PCBs with populated transistors and circuits
– Nano technology
– Mass storage devices
• Efforts to reduce cost and size of computing and
storage devices
• Efforts to reduce power consumption and
peripherals
• Reduce communication costs and internet
163
Standards
• General purpose usage(OSI Layers, protocols
etc.)
• Flexibility in choosing elements in a network
– (restrict monopoly)
• Following standards ensuring compatibility
• Scalability through integration
( different elements from different companies)
• Certifications and audits to ensure compliance
164
IT infrastructure Components/ Eco
Systems
• Computer Hardware platforms
– Dell, IBM, Sun
• Operating systems platforms
– Unix, windows etc.
• Enterprise software applications
– SAP, MS Project
• Networking/Telecommunications
– AT&T, Nortel, CISCO
• Consultants and system integrators
– IBM, Infosys, TCS etc.
• Data Management and storage
– SQL Server, DB2, SAN (Storage area networks connect multiple storage
devices on a separate high speed network dedicated to storage)
• Internet platforms
– Java, .NET
165
Hardware Platform trends -1
• Mobile digital platform – smartphones have taken on
many functionalities of PCs – surfing of internet, email,
messaging, exchanging data over extranets, kindle.
• Grid computing – connecting geographically remote
computers into a single network to create a virtual
supercomputer by combining the computational power
of all computers on the grid.
• Virtualization – is the process of presenting a set of
computing resources so that they can all be accessed in
ways that are not restricted by physical configuration
or geographical location.
166
Hardware Platform trends - 2
• Cloud computing features
– on demand self service (individuals can get
computing capabilities on their own)
– Network access from anywhere on internet
– Location independent resource pooling
– Rapid elasticity
– Measured services
167
Hardware Platform trends - 3
• Green computing – minimize impact on the
environment (reducing power consumption)
• Autonomous computing (develop systems
that can heal themselves, optimize and tune
themselves, protect from intruders).
168
Software Trends
• Open source software – software produced by a
community of several programmers which is free. E.g.
Linux, Apache web server, MySQL database, Mozilla firefox
browser
• Software for the Web
– Java: OS independent object oriented programming language
– Ajax (Asynchronous javascript and XML): client and server
exchange data without reloading the entire page, HTMl for
presentation, XML for data transfer
• Web services and service oriented architecture
• Enterprise applications
• Off the shelf applications
• Cloud based software services and tools (Mobile Apps)
169
Other features
• Multimedia
• Graphics
• Animation
• High resolution
• Customised applications
170
Input Output Devices
or peripherals
• Keyboard
• Display screen (CRT, LCD, LED, etc)
• Printers( dot matrix, inkjet, laser, etc)
• Disk drives
• Voice and video ( mike, speaker, camera etc.)
171
Cloud Computing Services
• Infrastructure as service
• Platform as a service
• Software as a service
172
Components for decision making
• Demand in the market for the organization
– Need analysis
– Feasibility analysis (cost, time, utility etc.)
• Business strategy
• IT strategy and infrastructure strategy
• Information technology
• Competitor’s IT services
• Competitors IT infra investments
• Cost affordability and effectiveness
173
Other considerations
• Compatibility
• Expandability
• Reliability
• Maintainability
• Timing of acquisition
• Rent/lease or buy decision
• Vendor selection
• Installation, training and maintenance
• Operating cost and associated costs
174
Summary
• IT Infrastructure
• Infrastructure components
• Current hardware trends
• Current software trends
• Open source software
• Cloud computing
• Components for decision making
175
Trends in Software and Service Distribution
• Recent trends in software and service
distribution include:
– Pull and push technologies
– Application service providers
Pull and Push Technologies
• Pull technology
– User states a need before getting information
– Entering a URL in a Web browser to go to a certain
Web site
• Push technology (Webcasting)
– Web server delivers information to users who have
signed up for this service
– Supported by many Web browsers
– Also available from vendors
– Delivers content to users automatically at set intervals
or when a new event occurs
Pull and Push Technologies (cont’d.)
• Examples of push technology:
– “A newer version of Adobe Flash is available. Would
you like to install it?”
– Research In Motion (RIM) offers a new BlackBerry
push API
– Microsoft Direct Push from AT&T
Application Service Providers
• Application service providers (ASPs)
– Provide access to software or services for a fee
• Software as a service (SaaS), or on-
demand software
– Model for ASPs to deliver software to users for a fee
– Software might be for temporary or long-term use
– Users don’t need to be concerned with new software
versions and compatibility problems
Application Service Providers (cont’d.)
• Users can also save all application data on the
ASP’s server
– Software and data are portable
• The SaaS model can take several forms:
– Software services for general use
– Offering a specific service
– Offering a service in a vertical market
Application Service Providers (cont’d.)
• Advantages:
– Similar to outsourcing
• Less expensive
• Delivering information more quickly
• Other advantages and disadvantages
• Vendors:
– Google, NetSuite, Inc., and Salesforce.com
Virtual Reality
• Goal of virtual reality (VR):
– Create an environment in which users can interact
and participate as they do in the real world
• VR technology
– Uses computer-generated, three-dimensional images
to create the illusion of interaction in a real-world
environment
Virtual Reality (cont’d.)
• VR terms:
– Simulation
– Interaction
– Immersion
– Telepresence
– Full-body immersion
– Networked communication
Types of Virtual Environments
• Egocentric environment
– User is totally immersed in the VR world
– Most common technology used with this environment
is a head-mounted display (HMD)
• Exocentric environment
– Data is still rendered in 3-D
– Users can only view it onscreen
– Main technology used in this environment is 3-D
graphics
Exhibit 4.1 Egocentric VR Technologies
Components of a Virtual Reality System
• Visual and aural systems
• Manual control for navigation
• Central coordinating processor and software
system
• Walker
Exhibit 4.2 VR Components
CAVE
• Cave automatic virtual environment
(CAVE)
– Virtual environment consisting of a cube-shaped room
in which the walls are rear-projection screens
• CAVEs
– Holographic devices that create, capture, and display
images in true 3-D form
CAVE (cont’d.)
• People can enter CAVEs in other locations
– No matter how far away they are geographically
• High-speed digital cameras capture one user’s
presence and movements
– Then re-create and send these images to users in
other CAVEs
• Used for research in many fields:
– Archaeology, architecture, engineering, geology, and
physics
Exhibit 4.3 An Example of a CAVE
Virtual Reality Applications
• Military flight simulations
• Medicine for “bloodless” surgery
• Entertainment industry
• Will one day be used for user interfaces in
information systems
• Current applications:
– Applications for the disabled
– Architectural design
Virtual Reality Applications (cont’d.)
– Education
– Flight simulation
– Videoconferencing
– Group support systems
Obstacles in Using VR Systems
• Not enough fiber-optic cables are currently
available for a VR environment capable of re-
creating a conference
• Problems must be solved:
– Confusion between the VR environment and the real
environment
– Mobility and other problems with HMDs
– Sound representation
– Additional computing power
Virtual Worlds
• Simulated environment designed for users to
interact via avatars
• Avatar
– 2-D or 3-D graphical representation of a person in the
virtual world
– Used in chat rooms and online games
• Gartner Group predicts that 80% of active
Internet users will interact in virtual worlds by
2011
Virtual Worlds (cont’d.)
• With avatars, users can:
– Manipulate objects
– Experience a limited telepresence
– Communicate using text, graphical icons, and sound
Virtual Worlds (cont’d.)
• Widely used virtual worlds:
– Active Worlds
– Club Penguin
– EGO
– Entropia Universe
– Habbo
– Runescape
– Second Life
Virtual Worlds in Action
• Second Life
– Several million members from all over the world
– Some companies use Second Life to establish or
enhance their image, generate sales leads, and
increase sales
• Some experts believe that groups work together
better in virtual worlds than in face-to-face
meetings and teleconferences
Radio Frequency Identification: An Overview
• Radio frequency identification (RFID) tag
– Small electronic device consisting of a small chip and
an antenna
– Provides a unique identification for the card or the
object carrying the tag
– Don’t have to be in contact with the scanner to be
read
– Can be read from a distance of about 20 feet
Radio Frequency Identification: An Overview (cont’d.)
• Two types of RFID tags:
– Passive
• No battery
• Best ones have about 10 years of battery life
– Active
• Usually more reliable than passive tags
• Technical problems and issues of privacy and
security
Table 14.1 RFID Applications
RFID Applications
Category Examples
Tracking and identification Railway cars and shipping containers, livestock and
pets, supply-chain management (tracking merchandise
from manufacturers to retailers to
customers), inventory control, retail checkout and POS
systems, recycling and waste disposal
Payment and stored-value systems Electronic toll systems, contactless credit cards (require
no swiping), subway and bus passes, casino tokens,
concert tickets