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The ways to write a text message

I. Writing a good text message may not be as intuitive as you


think , so look at our six tips for writing an effective text.

1. Identify yourself

While texting from a local or toll-free number has the added benefit of not
having to give out your personal information, you don’t want to be too
anonymous. If your contact doesn’t recognize your number , there’s a high
probability that they’ll delete the message to keep themselves sale from spam .
That’s why it’s imperative to identify yourself in your first message and in
every new broadcast . This provides a sense of security and trust and makes it
more likely for the text to be read.

2. Make your message clear

The first step to writing a clear and effective text is identifying the why behind
the message. What’s the pint of your message? Once you’ve identified the
point , write and re-write the message until you have a concise ,
straightforward message .Keeping the message brief and unambiguous will
ensure your contacts don’t just glance over the message without fully
understanding its intent.

3. Make it personal

The simplest way to personalize your message Is to include your contact’s


name in the message .Not only does this make the message more personal ,
but it also ensures they know the message is intended for them.

4. Stay professional

While being friendly and personal n text is good , you must also keep the
message professional . You should avoid emojis, abbreviations, and other text
elements that could harm the impression you are trying to create .You should
only capitalize proper nouns and the first word of each sentence and check
message to ensure your grammar and spelling are correct.
5. End with a call to action

A call to action encourages recipients of your text to take the next step. There
are a variety of actions that you could want your contact to take, but here are
some common call to action(CTA)

“Please respond to tis message if you are interested”

“Go to _______.com to register”

“Check you progress / grades / schedule at _______.”

“Call us : ________________.”

Whichever Call to action you use, make it clear what you want them to do next ,
whether it’s making a call , sending a text message back, clicking a link, or
something else.

6. Optimize your messaging schedule

It’s not just about what you say in your text messages but also when you
choose to send them. Scheduling your text messages eat the right time can be
just as important as writing them well. If people receive your messages at a
time that’s not convenient for them , they might choose to ignore
them .Studies have shown that mid-to-late afternoon is the best time to send a
text message if you want reasonable open rates and responses. About 6 pm,
just after many people finish work, is one of the best times to send your text.

An effectively written text message is more likely to connect with your


intended audience .It can also help you to get the response that you want.
Before you send your message , test it to ensure it reads correctly and has no
mistakes. Get someone else to look t over , too, so you have another set of
eyes to check it.

Overall , texting is a really effective way to get in touch with your contacts, but
writing a compelling text shouldn’t be stressful. Just focus on the content of
your message , keeping it short and sweet, and your audience will be grateful.
II. Here are eight golden rules to help you write a message that
connects with customers time and time again.

1. Clarify the target

Business texting is a great way to establish a personal level of communication with a


customer. It’s best to be clear about why you are getting in touch and that what you
are promoting is of interest to them. A text message is considered more intimate and
urgent than an email, and people will be more sensitive to anything they perceive as
spam.

2. Consider the timing

Most people have their phones with them all the time, so it’s wise to be mindful of
when a message gets sent. Make sure customers aren’t alerted by your message at
inconvenient times, such as dinner or too early in the morning. Think about local time
zones to avoid waking people up in the middle of the night.

Eg: TOP TIP: The optimal time to send business messages is generally mid to late
afternoon on weekdays.

3. Don’t use txt speak

Send professional text messages by using real words and proper grammar. Unless it
aligns with your brand’s tone of voice, avoid using text slang to be “funny” or save
space. Writing “ur” rather than “your” or “2” rather than “too” in your marketing
copy may alienate some of your audience. Similarly, you may also wish to avoid
abbreviations, such as ICYMI (in case you missed it).

4. Keep it simple

Avoiding jargon applies to most marketing messages, but especially to SMS


marketing campaigns. You’ll have 160 characters per message to get your point
across, so it’s best to follow this SMS writing format: introduce yourself, be clear of
the purpose, and include a clear call to action. Of course, some business messaging
may require more details depending on the use case, so finding a balance is key.
5. Provide important details

Give complete and clear instructions on what your recipient needs to do with the
SMS message. If they need to hold on to it, tell them! If they need to reply Y or N to
confirm an appointment, make that known. Using and uploading custom fields in a
spreadsheet will allow you to include important, relevant details for each contact,
such as #FirstName#, #Day Month#, and #Amount#. For example:

Eg : Hi #FirstName#, you have an appointment at [COMPANY] on #Date# at #Time#.


Please reply Y to confirm or call us within 24hrs to reschedule.

6. Be familiar and personal

Considering customers probably don’t have your number stored, you should include
your company name in your message. If your customer instantly recognizes you, they
won’t confuse your message with spam.

7. Use attention-grabbing language

For effective text message marketing, use language that reads like a headline of an
advertisement. You want your customer to act on your message as soon as they
open and read it. Use clear, eye-catching terms such as OFFER or DISCOUNT and a
clear next step. For example:

Eg : VIP OFFER! Get 10% OFF our fitness range at MM Fitness! Use code: GYM10.
Expires in 48 hours. Shop: nxt.to/123. Text ‘STOP’ to opt-out.

8. Check, test, modify, repeat

Check, check and check again to avoid an embarrassing typo or misguided


autocorrect. Be sure to track response rates and, if it’s low or slow, find ways to re-
work your copy. Keeping an eye on performance will help you to continually refine
SMS campaigns.

SMS has become a key communications channel for businesses across many
industries, whether it be for appointment reminders, payment reminders, or special
offers. Make sure you get your messaging right for the best possible return and lower
unsubscribe rates.
Examples
Conclusion
To conclude , text message has the same form of SMS and it used by different
cause. To write a text message , we are many ways , we can create our own
messaging.

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