Professional Documents
Culture Documents
1. Identify yourself
While texting from a local or toll-free number has the added benefit of not
having to give out your personal information, you don’t want to be too
anonymous. If your contact doesn’t recognize your number , there’s a high
probability that they’ll delete the message to keep themselves sale from spam .
That’s why it’s imperative to identify yourself in your first message and in
every new broadcast . This provides a sense of security and trust and makes it
more likely for the text to be read.
The first step to writing a clear and effective text is identifying the why behind
the message. What’s the pint of your message? Once you’ve identified the
point , write and re-write the message until you have a concise ,
straightforward message .Keeping the message brief and unambiguous will
ensure your contacts don’t just glance over the message without fully
understanding its intent.
3. Make it personal
4. Stay professional
While being friendly and personal n text is good , you must also keep the
message professional . You should avoid emojis, abbreviations, and other text
elements that could harm the impression you are trying to create .You should
only capitalize proper nouns and the first word of each sentence and check
message to ensure your grammar and spelling are correct.
5. End with a call to action
A call to action encourages recipients of your text to take the next step. There
are a variety of actions that you could want your contact to take, but here are
some common call to action(CTA)
“Call us : ________________.”
Whichever Call to action you use, make it clear what you want them to do next ,
whether it’s making a call , sending a text message back, clicking a link, or
something else.
It’s not just about what you say in your text messages but also when you
choose to send them. Scheduling your text messages eat the right time can be
just as important as writing them well. If people receive your messages at a
time that’s not convenient for them , they might choose to ignore
them .Studies have shown that mid-to-late afternoon is the best time to send a
text message if you want reasonable open rates and responses. About 6 pm,
just after many people finish work, is one of the best times to send your text.
Overall , texting is a really effective way to get in touch with your contacts, but
writing a compelling text shouldn’t be stressful. Just focus on the content of
your message , keeping it short and sweet, and your audience will be grateful.
II. Here are eight golden rules to help you write a message that
connects with customers time and time again.
Most people have their phones with them all the time, so it’s wise to be mindful of
when a message gets sent. Make sure customers aren’t alerted by your message at
inconvenient times, such as dinner or too early in the morning. Think about local time
zones to avoid waking people up in the middle of the night.
Eg: TOP TIP: The optimal time to send business messages is generally mid to late
afternoon on weekdays.
Send professional text messages by using real words and proper grammar. Unless it
aligns with your brand’s tone of voice, avoid using text slang to be “funny” or save
space. Writing “ur” rather than “your” or “2” rather than “too” in your marketing
copy may alienate some of your audience. Similarly, you may also wish to avoid
abbreviations, such as ICYMI (in case you missed it).
4. Keep it simple
Give complete and clear instructions on what your recipient needs to do with the
SMS message. If they need to hold on to it, tell them! If they need to reply Y or N to
confirm an appointment, make that known. Using and uploading custom fields in a
spreadsheet will allow you to include important, relevant details for each contact,
such as #FirstName#, #Day Month#, and #Amount#. For example:
Considering customers probably don’t have your number stored, you should include
your company name in your message. If your customer instantly recognizes you, they
won’t confuse your message with spam.
For effective text message marketing, use language that reads like a headline of an
advertisement. You want your customer to act on your message as soon as they
open and read it. Use clear, eye-catching terms such as OFFER or DISCOUNT and a
clear next step. For example:
Eg : VIP OFFER! Get 10% OFF our fitness range at MM Fitness! Use code: GYM10.
Expires in 48 hours. Shop: nxt.to/123. Text ‘STOP’ to opt-out.
SMS has become a key communications channel for businesses across many
industries, whether it be for appointment reminders, payment reminders, or special
offers. Make sure you get your messaging right for the best possible return and lower
unsubscribe rates.
Examples
Conclusion
To conclude , text message has the same form of SMS and it used by different
cause. To write a text message , we are many ways , we can create our own
messaging.