Submitted by: Syed Husnain Ali Shah

Sap Id: 25831

Submitted to: Professor Mam Reema Khan

Assignment No 1

Q: What metrics are commonly used to measure the effectiveness of demand

planning in the FMCG industry in Kenya?

Answer: Metrics include forecast accuracy, inventory turnover, customer service levels,
and order fill rates.

Q: How do FMCG companies in Kenya account for seasonality in demand planning?

Seasonal trends can be factored into forecasting models to ensure sufficient stock
during peak seasons and prevent overstock during off-peak periods.

Q: How does demand planning impact the pricing strategies of FMCG companies
in Kenya?

Effective demand planning allows companies to set competitive prices by optimizing

production and distribution, which can lead to cost savings that can be passed on to
consumers.

Q: How can supply chain collaboration with retailers and distributors improve
demand planning in the FMCG industry in Kenya?

Collaborative efforts can lead to better data sharing, visibility into stock levels, and
coordinated promotions, ultimately improving demand planning accuracy.

Q: How can demand planning be aligned with sustainability goals, such as

reducing carbon footprint and minimizing packaging waste in the FMCG sector?
Demand planning can include strategies for optimizing transportation routes, using eco-
friendly packaging, and reducing unnecessary packaging.