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The All-in-One
Founder's Toolkit
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did your business fare in Q1?
Your finance team and CA are
comparing performance and
projections, making a budget
for the coming quarter...
With this toolkit, collaborate
with them more effectively -
even if you don’t know the
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accounting!Accounting
Ratios
A guide to accounting ratios
that serve as indicators of your
business’ financial well-being
Financial
yal cy
Infographics explaining how to
read and analyse the 3 most
important financial statements
Budget and
Cash Flow
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to create and manage a
startup budget effectively,
with an easy to use templateAccountin
Tools
Accounting empowers founders.
By knowing how your business’ financials work, how to
read and analyze the numbers, founders are able to
make well-informed decisions for business success.In this section, you get insight into two of the
most important accounting tools, that are an
absolute basic essential for founders to have:
accounting ratios and financial statements
Accounting Ratios
Accounting ratios are a mathematical measurement of a
business's financial performance.
Why should you care?
+ Accounting ratios help you assess your business’ liquidity,
solvency, profitability and efficiency
+ Helps compare performance to industry benchmarks and
competitors
+ Ensures that you have the input you need to make informed
decisions for business strategy
+ The best way to forecast future financial performance
Following are 5 of the most important ratios to measure your
startup’s financial health.
021. Revenue Growth Rate
+ +
Current Year’s Revenue - Previous Year's Revenue x100
Previous Year's Revenue
x
What is Revenue Growth A measure of the rate of
Rate? increase in a company's
total sales
Why is Revenue Growth Indication of how much
Rate Important? more revenue the
business is bringing in vs
the previous period
How to Improve Your +Expand customer base
Revenue Growth Rate? + Introduce new products
or services
+ Increase prices
"Bonus Tip!
The ideal Revenue Growth Rate for
most businesses is 10% to 25%
_————
032. Profit Margin
+
Net Profit
Total Revenue
we
What is Profit Margin?
Why is Profit Margin
Ratio Important?
How to Improve Your
Profit Margin?
x
A measure of the
percentage of each sale
retained as profit
Helps you make decisions
on how to invest in the
business, how much to
pay employees, and how
to price your products/
services
+ Track business expenses
+ Focus on high-margin
products and services
+Control inventory
*Bonus Tip!
The ideal Profit Margin range for
most businesses is 10% to 20%
— =
043. Debt-to-Equity Ratio
+ +
Total Debt
Total Equity
x :
What is Debt-to-Equity A measure of the amount
Ratio? of debt a company has
relative to its equity
Why is Debt-to-Equity High debt-to-equity ratio
Ratio Important? means business has more
debt than equity, which
increases risk to default
How to Improve Debt-to- +Increase equity
Equity Ratio? + Decrease debt
+Sell assets if needed
*Bonus Tip!
+The ideal Debt-to-Equity ratio for most businesses is 1:1
+ Capital-intensive industries may tolerate a 2:1 ratio
054. Current Ratio
+
Current Assets
Total Equity
we
What is Current Ratio?
Why is Current Ratio
Important?
How to Improve Current
Ratio?
x
A measure of a
company’s liquidity
A high current ratio
means that the business
has enough to cover
short-term debts, which
increases confidence
+Improving inventory
management
+Accelarate accounts
receivable collection
+ Paying off short-term
debt
"Bonus Tip!
The ideal Current Ratio for most
businesses is 2:1 to 2:0
a
065. Burn Rate
+ +
Beginning Cash Balance - Ending Cash Balance
Number of Months
x
What is Burn Rate? The rate at which a
company is spending its
cash reserves
Why is Burn Rate Helps startups estimate
Important? how long they can
continue operations
before running out of cash
How to Improve Current +Increase revenue
Ratio? + Decrease expenses
+ Reduce average total
assets
at .
Bonus Tip!
Investors look for startups to have a Burn Rate that allows
operations for at least 12-18 months before needing
anon
additional funding
07Accounting ratios are
helpful only when
supplemented with
numbers from your
business’ financial
statements.
How do you calculate your
business’ total debt, or
total revenue?
I
= These numbers are in
your financial statements.
More specifically, the big
three: Income Statement,
Balance Sheet and
Cash Flow Statement
08Financial
Statements
Understanding how to read financial statements is very
important when managing and growing your business.
But you don’t need a degree in accounting to know the
naunces of how to read a balance sheet.
Here's a crash course on how to read the 3
big financial statements!Income
Statement
The income statement provides a summary of
your business’ revenue and expenses over the
quarter.
It helps determine profitability and identifies areas for
improvement. You can also compare your business’ financial
performance over different periods of time, and make
informed decisions.Income Statement
Company ABC
For the month ending 30th June 2023
Income
Revenue Total money earned from operations
Other Income Total income from sources other than primary operations
A
Total Income *t2! income carea
Expenses
Cost of Goods Sold Total money spent directly on operations
Finance Cost Total money spent on financing operations
Employee Benefits Expenses Total money spent on employee benefits
Depreciation & Amortization Tota! money lost to wear & tear of assets
A
Total Expenses "to! money spent
Profit/Loss Before Tax (Total Income) - (Total Expenses)
Tax Expenses Total money spent astaxes
Profit/Loss After Tax (Profit Before Tax) - (Tax Expenses) z
nBalance
Sheet
The Balance Sheet provides a snapshot of your
business’ financial health at a specific point in
time.
It helps founders make informed decisions about managing
assets, liabilities and shareholders’ capital.
Most investors look to a business’ Balance Sheet to determine
profitability, potential and whether to invest or not, so make
sure you keep a share eye on this one.Balance Sheet
Company ABC
For th
= month ending
Assets
1. Current Assets
Cash & Cash Equivalents Casi in its most liquid forms
‘The amount of money vendors owe to the
Trade Recievables -gysiness ana will pay back within a year
Inventory The tems used to produce goods & final product available for sale
Financial assets that can be easily
Marketable Securities cuit and sold on tho market
Total Current Assets ®s0urces a company owns or contiol a—
2. Non-Current Assets
Property, Plant & Equipment Monetary value ofall tanaible assets
7 Assets that do not have a physical
Intangible Assets yistence but contribute to the business
The intangible value that a business earns from
my
Goodwill factors that help it maintain competitive advantage
Investments Assets that a company plans to hold for more than one year
Total Non-Current Assets (oo5\iiiccnccpentnscce
A
Total Assets Resources a company owns or controls
*Only shows up on the balance sheet in case of a merger or acquisitionLiabilities
1. Current Liabilities
Accounts Payable Money the business owes to its vendors
Payroll Due Money the business owes to its employees
All expenses that have to be cleared
within the coming operating cycle
Accrued Expenses
Income Taxes. income taxes due to be paid
Interest Payables Interest due to be paid for financing or to shareholders
Short term loans that have to be repaid
within the coming operating cycle
Short-term Debts
Financial obligations and debts
that a business owes to others
AN
Total Current Liabilities
2. Non-Current Liabi
ies
A type of debt instrument that is issues by
a company or government to raise capital
Debentures
Loans taken on by the company to be
paid back over the course of many years
Long-term Loans
Tax that may have to be paid in the future due to
differences between accounting and balance sheet
Deferred Tax Liability
Lease Long-term lease obligations
Pension Benefit Obligation Sorry ‘enc nae forewing
Total Non-Current Liabilities z-
Financial obligations and debts
that a business owes to others
Total Liabilities
14Cash Flow
Statement
A cash flow statement tracks the movement of
cash in and out of your business over the quarter.
You can use a cash flow statement to identify the sources and
uses of cash in your business, and manage cash more
effectively.
Cash Flow Statement also helps you make informed decisions
about investments, financing and other strategies, as well as
predict future cash flows.
Here is how the final financial statement works!Cash Flow Statement
Company ABC
For the month ending 30th June 2023
Cash from Operations
Net Earnings Company's total profit after accounting forall expenses
Total income from sources
(+) Depreciation & Amortization ctner than primary operations
Fluctuations in a company's
(-) Changes in Working Capital current assets ana current
liabilities over a given period
Cash from Operations. {he estes orwsee
by a company's operations,
Cash from Financing
Issuance (repayment) of Debt Serowesmoncy by company
Issuance (repayment) of Equity Sinetsnp sare i company
Cash inflorws and outflows related toa
Cash from Financing coy .iy/s investments iniong-term assetsCash Flow Statement
Company ABC
For the month ending 30th June 2023
Cash from Investing
Purchase of Fixed Assets Money spent on acquiring fixed assets
Proceeds from Sale of Fixed Assets "ony sat.
Purchase of Investments Money spent on acquiring investments
Processed from Sale of Investment Mok Sane)
Net Increase (Decrease) in Cash Total changein cash
Cash from Investing 2.700082
‘The amount of cash the business
Opening Cash Balance 220 {52 sccountiny period with
Opening cash balance +/- z
Closing Cash Balance joccescejsccieaseThe best way to improve
or maintain financial health
is to create and stick to a
strong budget plan.
al
™ Making a budget is easier
than it sounds - this next
section will help you out
with justthat. 2—
Get ready to wield your
financial superpowers and
budgets like a boss,
because numbers don't
scare you, they respect
you!Budgeting and
Cash Flow
Management
Knowing how to make a budget is vital to
young businesses.
Thankfully, making a great budget is super
easy - with handy tips and free template!A budget is a plan that shows how much
money a business expects to make and
spend.
It helps founders make smart financial choices and use
resources wisely.
According to this study by CBinsights, young businesses are
highly vulnerable to running out of cash and failing to take off.
A solid budget and a foolproof strategy is key to ensuring that
does not happen.
Here are some handy tips curated from the experiences of
successful founders for you to keep in mind when making your
budget!
Stick around till the end for a free, downloadable budget
template.
20Budgeting Tips
Here are a few things to keep in mind when you
are making your business budget
1 Set Clear Goals:
Ensure that your budget aligns with your business goals,
whether it is increasing revenue, reducing costs or growth
and expansion.
2 Estimate Realistic Income:
Be conservative and factor in uncertainties to avoid
overestimating revenue.
3 Account for All Expenses:
Create a comprehensive list of all your expenses and don't
overlook smaller expenses, as they can add up.
4 Be Mindful of Cash Flow:
Anticipate when your cash will be coming in and going out,
and plan accordingly to avoid cash shortages.
5 Monitor and Adjust Regularly:
A budget is not a set-it-and-forget-it document. Monitor
your actual financial performance regularly and compare it
to your budgeted amounts. Identify any variances and take
corrective action as needed.
21Remember, a budget is a dynamic tool that helps
you make informed financial decisions.
Stay disciplined, review your budget periodically,
and use it as a guide to keep your business on
track and financially healthy.
With these tips in mind, use this free, downloadable, ready-
to-use template to get started on your budget right away!
cog
Download Budget Template
With this toolbox, there is absolutely nothing stopping you
from shooting for the stars.
Keep this toolbox handy, and buckle up for the ride!
22Financial Tools
The key factor to a business’ success is good
financial management. What does good financial
management look like?
1 Ensuring your money is in good hands:
A solid banking strategy is key to success
2 Tech-first banking:
Less time wasted, less mistakes, less labour. There’s nothing
to lose!
3 Keep everyone happy:
It is important to pay your vendors, employees and creditors
on time to build reliability and trust
RazorpayX helps you make your business finances as easy
and seamless as possible. With RazorpayX’s suite of solutions
to your financial hassles, you get more time to grow your
business, build a better product, or just take that vacation.
1
Check out RazorpayX
23If you liked this toolkit, check out more stuff by
the RazorpayX Content Team!
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