ASSESSING LOCAL BUSINESS RESILIENCYTHROUGH CRISIS MANAGEMENT

INITIATIVES AMONG THE MEDIUM SCALE

BUSINESSES IN BUTUAN CITY

A Thesis Proposal Presented to the Graduate School Faculty

Saint Jospeh Institute of Technology

Butuan City, Philippines

In Partial Fulfillment of the Requirements for the Degree

Master in Management major in

BUSINESS MANAGEMENT

ALDWIN C ARANTON

Novermber 2023
 CHAPTER 1

THE PROBLEM AND THE SCOPE

Background of the study

Business Resilience is a vital business strategy that helps business owners survive an

unexpected events and challenges. It is the ability of an organization to adapt, recover, and

maintain or quickly return to its normal operations after facing a disruptive event or change in

its operating environment. Business resilience begins with an understanding that business

processes and workflows must be preserved for organizations to survive unexpected events.

Among the important challenges of business resilience planning is the human element.

People must be prepared and educated on how to respond to a chaotic situation. A business

resilience plan is sometimes referred to as a business continuity plan (BCP). Resilience is an

outcome of various approaches to readiness, including crisis management, operations

management and strategic marketing management.

It is no longer sufficient to simply recover business operations and mission-critical

applications after a natural disaster or other event. Organizations must be ready to adapt as

circumstances change. As the COVID-19 crisis demonstrated, businesses had to quickly

adjust to changing work environments that included reducing man power to operate daily

business, product delivery and color coding. Business resiliency is not just about surviving

disruptions but also thriving in the face of challenges. It involves proactive planning and a

holistic approach that encompasses people, processes, technology, and resources.

Companies that prioritize business resiliency are better prepared to weather unexpected

crises and remain competitive in a constantly evolving business environment.

 BUSINESS LEVEL OF
PROFILE BUSINESS
RESILIENCY

Nature of
Business

Years of
Operation

Business Capital

Operating
Resources
Statement of the Problem

This study aims to discover the resiliency of local business owners in Butuan City

through crisis management initiatives. Most importantly, the study seeks to answer the

following questions.

1. What is the demographic profile of the business?

1.1 Type of Business

1.2 Nature of Business

1.3 Years of Operation

1.4 Business Capital

1.5 Operating Resources

2. What is the level of business resilience in terms of:

2.1 Crisis Management

2.2 Operations Management

2.3 Strategic Marketing Management

3. To what extent is the business profile in terms of:

3.1 Customer Service Initiatives

3.2 Risk Management Initiatives

3.3 Business Objectives

4. Is there a significant relationship between business resiliency and Crisis Management

Initiatives?

5. Is there a significant difference between the business profile and the level of business

resiliency?

Hypothesis

The hypothesis below will be measured at 0.05 level of significance.

Ho 1: There is a significant relationship between business resiliency and Crisis

Management Initiatives among local business owners in Butuan City.

Ho 2: There is no significant difference between business profile and the level of

business resiliency.