| 79 Answer key _UNIT1 2 page q Which speaker... 19203 4 5 STARTER ‘Suggested answers manufactures hardware phone, email, music, radio, TV, calendar, calculator, manufactures spirit level, maps, games, camera, photos, watch, business finder, English tests, internet, stock market feed, weather, text, movies 4 ab 2¢ 3a 5 AF 2F 3F 4T SF 6F 77 8F oF 6 1b 2e 3¢ 4d 5a mobile phones. 4 goonline Silicon Valley 5 access (their) accounts downloadademo 6 siliconcchip version arelistening cheaper and cheaper more and more sophisticated isgetting longer and longer istaking over areincreasing 9 Upload, upgrade, update Downtime, download e-book, email, e-commerce teleworking, teleconferencing, telecoms cyberspace, cybercrime Hardware, adware, spyware Waveband, broadband, narrowband Broadcast, podcast, newscast ‘Smartphone, cellphone, iphone, headphone kilobyte, megabyte, gigabyte 10 1 teleworking 4 downtime 2 cybercrime 5 spyware 3 gigabyte 6 upgrade cellphone, upgrade broadcasters, download software, telecoms update, gigabytes telecoms/teleconferencing, broadband traditional software providesa search engine provides Saas {sottware asa service) enables voice telephony provides TV 4 broadband pipe datacentre digital camera disruptive technology internet access search engine service provider voice calls 5 1 service provider 5. disruptivetechnology 2 voice calls 6 internet access 3 broadband pipe 7 _searchengine 4 datacentre 8 digital camera 16 redline = telecoms blue line = software/hardware green line = business 7 ad 2a 3g af 5b Ge 7c 9 1 Windows probably won't remain the dominant force in software. 2. People may stop using cash by around 2015. 3 Themouse is bound to disappear in the next few years. 4 Mobile phones will probably be replaced with something different. 5 Therate of change definitely won't slow down, ‘ourpur 1 smartphones 4 31% 2 $20 5 9months 3 overtheintemet 6 2480 | Answerkey “UNIT2, page sy 1 af 2a 3e ac 5d 6b 2 ‘SupertMob 360: GSM, GPS, GPRS, email, internet, 16B, Bhrs battery SilverLite: Full keyboard, wireless broadband, Wi-Fi, Bluetooth, 2.5kg 5 Warehousing: no idea what's in stock, being delivered Tills: old, don’twork Customer service: staff too busy, bad service 6 1 renewal 5 converged 2 chain 6 stock 3 continuous 7. schedules 4 terminals 8 trends 8 1 aremanufacturing 5, depletes 2 rollout 6 shrinkage 3. display 7 ‘legacy 4 purchased 8 offsite 9 Suggested answer "and the system will be able to order goods ‘automatically fthey need replacing, This means that the problems of running out of stack will bea thing of the past. Althe goods will be tagged, and this means that we will be able to track exactly where they are, makingit easierto deliver better customer service. know we have had problems with the tills, and all ofthese are to be replaced by state-of-the-art POS, touch screen terminals, With the new tll, we will beable to check stock levels, answer customer enquiries, and even suggest alternatives. Finally, we will ave a centralized call entre for customer service and special mobile phones for staff ‘on the shop floor. We are looking forward tothe new system and are sure that these improvements will enable us to deliver excellent value and even better customer service inthe future. Bestwishes, 10 a RFID 6 bluetooth 2 attachment 7 upload 3. device 8 warehouse 4 EPOS 9 supply chats 5 enabled 1c 2b 3a 2 1c 2d 3a af 5b 6e 3 AT 27 37 4F SF 6T 24 Suggested answer 1 camattract customers near the premises; can target advertising; 2 can find products they like; cam find the store they ‘arelooking for 3. increased competition from otheroutlets in the ‘area; possibly an increase in cost 4 increase in spam messages on mobile phone; loss of privacy ourpur aT 2F 31 aT UNITS pageat 2 1 customized 5, software licences 2. data format 6 helpdesk 3. upgrade 7 operating system 4 leases 8 applications 1b 2h 3] 4g 5f 6d 7e Bi ok 10a nc ral five analyse specification software engineers software architecture bugs customize Project Manager bespoke 0 off the shelf 6 1b 21) 3ill) giva sive Gi) 7 1 consolidation 6 volume discounts 2. compatible 7 coordinated 3. capacity increases 8 functionality 4 incompatible 9 issues 5 vendors 10 integrate 8 1 functionality 4 capacity increases 2 issues 5 coordinated 3. compatible 6 volume discounts9 OPTION3 willlast for three years willonly cost half ofthe other option ‘canbe done in two stages ‘only requires one company to change its software canbe implemented over two years ‘OPTION 2 willlast for seven years will cost two years” profit canbe implemented ina year a fanaa 5 Apa 2 Mustafa 6 HR 3 HR 7 Junerg 4 lane 8 September2y 1 February 22 2 Marchas, 3 Aprils 4 May3 5 October29 af 2F 37 4F 5F 6T 4 ac 2h 3a 4f 5b 6g 7d Be 5 1 slippage 3 deadline 55 bottleneck 2 stickto 4 rollout 6 dirty data 16 a until = 3 until 5 in by 2 onat 4 6 until 8 at 7 a first of all 2then before after that 5 finally ‘ourput iT 2F 37 4T [aes page30 STARTER The redlines represent submarine cables. ‘The blue shadows represent satellite footprints. a SATs the odd one out because the ‘SAT’ partis, pronounced asa word (that sounds like the first part, of satellite). The others just use the letters P, T, M, etc, Answerkey | 81 SS xx ou xx 3 3 infrastructure 4 global Ethemet 7 lead times 2 capacity 5 datanetwork 8 teledensity 3 redundant — 6 localloop 4 Suggested answer Jerry can ea 4 makea call with the satellite phone. 2 sendanemail. 3. make localcall. Jerry can’teasily: 4 transfer large data files quickly. 2. use video or videoconferencing, 3 tunalarge office. 5 ag 2d 3h 4f 5a 6e 7e 8b 6 2 figure out 5 phasing... out 2 found out 6 putin 3. lookat 7. goingon 4 rolingout 8 dugup 7 1 PSIN 6 twisted copper pair 2 electrosmechanical 7 fibre 3 regional 8 PIT 4 local 9 PBKs 5 digital 10 VolP 9 as bi cq d3 e6 fa 10 a1F 2F 31 aT 5T 6T a 1 Telecommunications Manager 5 local loop 2. slobaldata networking provider 6 LAN 3 WAN 7 hub 4 node 8 PBX 12 Suggested answers. 1... that connects by sending a signal up toa satellite in space. who studies both geology and physics. ..that you canuse to carry internet signals. iho sin charge of the PBX andiT at a company. where you can go to check your emails on holiday. ‘when almost everyone has the day off. o82 | Answer key swand35 1 Power yes We. x 2 Ethernet cableand port_| Connected / Gneonnected LAN Hub Functional /Nom- Ertetionat “VEN ‘Tested / untested Router Visible [invisible [é Network Card Responsins Unresponsive addres 10.273. 44.85; 8 Ping Test ‘Successful / dnseecesstet '9 Round Trip Delay ‘Acceptable / Unacceptable Trouble Teket ‘Open / Closed 16 1 connectivity 8 router 2 through 3. responding 3 power 20 pe 4 plugged a check 5 hub 12 latency 6 functional 43 ticket 7. tested Hidden expression: trouble ticket ourput 1 tooexpensive 2 Theyuse the same core sets of technologies. 3. Theywill be successful. “unm pages Starter Suggested answers 1 advantage: cheap, English speaking, well-educated labour disadvantage: terrorism 2 advantage: _newdevelopment disadvantage: flooding 3 advantage: well-connected disadvantage: nearairport 4 advantage: safe disadvantage: _ little infrastructure 4 AF 2F 37 4F 5T 6F 2. Suggested answers Security arrangements: CCTV, fencing, barriers, 24-hour security guards, daly security checks, biometrics between compartments Power: Two separate power feeds, UPS system, generators Connectivity: Two different network POPs, Two different carriers Most extreme threats: plane crashes, bombs, malicious employees, men in diggers 3 1 raised, perforatedtiles 6 ag-inchrack 2 telecomcable trays, 7 blades 3. power cables 8 alarmLED 4 cabinets 9. Ethemet port 5 coldaisle 10 fan 4 af 2e 3d 4a 5g 6] 7k Bi 9h toc 11d 5 18 2A 3B 4A SA 6 Suggested answers 1 ..we would use the other power feed from the tid. the UPS system would kickin or we would use our own generators they would be stopped by the security guards. we would use the other network POP. the temperature alarm would go off. we would isolate it and change it straight away. we would switch tothe mirror sie in Switzerland. 8 1 white-hat 4 certificates 2 3 ping sweep 5 worms TCP/IP 6 spear 9 AD 2E 3C qNotasked 5A 68 10 1 worm 5. identity theft 2 BotNet 6 keylogger 3. zombies 7 pharming 4 denialofservice 8 spyware 2 4 amanager 2 allstaff 3 security 4 what can be done about the problem 5. usingvirus scans, spyware scans, changing passwords, locking rooms etc 3 ic 2f 3a 4b 5d be 4 1 beavictim 2. changea password 3, downloada program 4 open anemailattachment 5 runawebcast 6 scan alaptop 7 shred a document open an emailattachment shred adocument scanalaptop download a program ‘change a password running a webcast beenavictim47 Suggested answers * Under no circumstances give confidential information to an email that claims to come froma bank * Ensure that you change your password regularly * Do notwrite down your PIN * Your computer should be scanned regularly for viruses ouTPUT 1. increased number of transactions 2 stockexchange dataservers, 3, 20,000 page as Starter Suggested answers ‘Maxtand may well want touse managed services because: + they need a strong web presence. they need up-to-date technology. ITis not one oftheir core competencies. theirITneedsare complex. amanaged service provider could give them betterservices and save money. The Dressing Roomis less likely to use a managed services provider because: * the company is small and the IT reqi simple. the owner may berreluctant to spend money. some IT operations (accounts, pay roll etc) may be already catered for by an accountant. * onthe other hand, the owner might outsource a website forthe store. Soft may not outsource its IT operations because: + IT kills are one ofits core competencies + they already have creative and technical people. ‘+ the companyisrelatively small Olympus 2a will probably be reluctant tousea managed services provider because: + they willbe able to have theiriT needs met by government or military experts. * they need to maintain the highest levels of security. sments are 1 ‘Managed-Silver Reactive—Bronze Proactive—Gold waa Field Maintenance Engineers Working Day rouble Ticket System Extended Business Hours Powe ae B 8 9 Answer key | 83 Seven Days A Week Managed Service Agreement On An Annual Basis Proactive Fault Monitoring Service Fee 10 Minimum Contract Term n ‘Same Day Response 12 Market Leading, 13 Cost-Saving Opportunities 14 Twenty-Four Seven 8 proactive 5 dedicated fix 6 response buyback 7 monitor pingtest 8 senice notas complex as easier bigger not as computer literate thebest not as extensive as ‘more important than the most critical Suggested answers ‘They are probably tourists or visiting business people Itprobably attracts them via the website or by advertising in travel and arline magazines a Itcould ensure the equipment was functioning properly b Itcould optimize the website € |tcould automate the hiring, return, maintenance, and servicing ofthe car fleet 1c 2h 3a 4f se 6d 71 8b og 10 They agree on: Maintenance cover: a-hour response Helpdesk Availability 24/7 Fault monitoring: Shared team 24/7 Performance monitoring letwork only Reporting: Real Time Online Service Manager: Shared Asset Buyback Technology Refresh evan ozze te 2a 3f 4i sh 6g 7¢ 8b od84 | Answerkey ourpur 2 procurement skils and experience 2 bevague 3. They know the approval system best 4 Thereare alternatives. {unr pagesé sete ‘Suggested answers. 1 advertise ina (paper) holiday magazine, the 3. use a social networking website to contact old 4 tobacco companies face severe restrictions on. sporting events may still be possible. would be relatively cheap and it has a database of 6 warn people by placing noticesin daily stores and on the company website 2 1 antenna / broad band 2 CRT/LCD 3. broadcast to all / download on demand 4 TVlicence or advertising / payper view 5 allscheduled / time shifted 4 1 anantenna —_4-media player 2 spectrum 5 payper view 3 settopbox 6 licence fee 5 Suggested answers, 1 The signal comes over the radio spectrum toa rooftop antenna, then itis demodulated and sent toacrT. 2. Adigitat signal can be compressed into MPEG2 oF MPEG, formats, broken into IP packets and streamed across the Internet, 3. Theycan.use a video or HD recorder or use a VOD service. 4 Viaalicence fee, subscription, or pay perview. 6 a3 YouTube baSky ¢2B8C i 1 receive 7 playback 2 demodulate 8 watch 3 distribute 9 copy 4 compress 20 protect 5. stream 11 provider 6 decode 32 maker content makers/ content providers transmita signal compress content decode ... content protect content receive asignal demodulated signal stream content @Vauewneo 10 Suggested answers 1 Using your own money: ‘Advantage: you remain in full control of the business Disadvantage: your risk is much higher, the resources avalable may be limited 2 Friends and family: ‘Advantage: You sill maintain good control over the company Disadvantage: You are putting families and fiends at risk; in the event of failure, there are personal consequences; funds may be limited 3. Bankfinancing: Advantage: There is a chance of substantial funding ifthe business is successful Disadvantage: The bank may charge a high rate of interests in some citcumstances, the bank may ‘want to recall the money 4, Venture capitalist/Business Angel Advantage: Business Angels may also give advice ‘and help based on their own experience Disadvantage: You may have to give awaya large amount of equity in the business to secure the funding 1” 1. Lamppost.com 2. social networking for dogs and their owners 3. registration fee 4, e-commerce section 5. advertising 6 mailinglist 7 2m 8 ism 9 have built prototype andhave had discussions with hosting company 2 4 social 6 ecommerce 2 prototype 7 banners 3. messageboard 8 mailing 4 monetize 9. domain 5 account 10 hosting 4 2 BigFight 6 one year 2 gaming 7 sixmonths 3 gamesconsoleusers 8 $10 4 PCusers 9 34 5 supportdevelopment 10 $39.99 activity15 1 opensource 5. graphics 2 networked 6 joysticks 3 streamed 7 controllers 4 consoles 8 keyboards af 2b 3g ge 5h 6c 7a 8d 19 17 2F 3F 4F sT 6F 71 8T ourPut 1 Theyhave become smaller. 2. Itis scaled down and shortened. 3. outside agencies 4, Heisnotworried. unr pagesé a ib 2e 3a 4c sd 1 GPS SatNav 2 database wireless LAN 3. CT'scan picom 4 RFDtag. digital clipboard 3 4 dials, operator 2 radio, downloaded 3, wireless-enabled, swipe card, access. 4, logon, digital, RFID 5, broadband adapter, transmitted, application we ‘The GPS location equipment worked out which ambulance was closest to the patient's home. 2. The radio was used to send the patient's Nat Health number. 3. The database was used to download Sue's records. 4 Thewireless LAN allowed the doctor to see Sue's records on the move. 5 Thedata tablet allowed the nurse to keepa record ofthe drugs Sue was given. 6 The RFID tag made sure Sue was given the right medication. nal Answerkey | 85 7 The barcode reader helped the nurse to check and record the drugs. 8 The monitoring device measured Sue's temperature, heart rate etc. she was given she was moved she was looked after by Helen She was visited her progress was monitored carefully Allthe details of Sue's treatment were recorded the information was transmitted she is monitored Her heart and blood pressure are monitored by 2 special device 10 itisadded 11 The datais displayed 12 itis sent out 7 Itisnot fictional and it issetin the UK. 8 Suggested answers. CCTV cameras record hs arrival and where he has parked ‘Mobite phone operator record his presence in cell Do-Har Broadband pro\ has records of what data the family use cv notes that one of the youths istagged GcHa scans and archives emails so2 cameras track his route to work/ check National Database checks identity digitally records and archives calls Biometric scanner Phone company Loyalty card records book purchases EPOS terminal checks bank balance Phone company records presence in cell A56 Restaurant computer records details of purchases 9 id 2a 3e 4c Sf 6b 7k 8] 9g 107 mah standard Proprietary niche technophobes barriers factor user-friendly ‘output 2 Itusas alotofer mobile phones. 2 Itcould beused for teleconferencing or for running ‘smart’ buildings. 3. useless power 4. Equipment lasts longer end can be recycled. ry and produces waste such as