Part 1 of 1

• Question 1 of 10:

/ 1.0 Points

The microenvironment covers which of the following?

o A. Suppliers

o B. Customers

o C. Competitors

o D. All of the above

Answer Key:D
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• Question 2 of 10:

/ 1.0 Points

Which of the following statements is true?

o A. Demography is the study of human population in terms of size, density,

location, age, gender, occupation and other statistics.

o B. The technological environment is made up of institutions and other forces

that affect a society's basic values, perceptions, preferences and behaviors

o C. The ecological environment consists of factors that affect consumer

purchasing power and spending patterns

o D. None of the above

Answer Key:A
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• Question 3 of 10:

/ 1.0 Points

Which of the following is a macroenvironment force?

o A. Demographic

o B. Technological

o C. Political

o D. All of the above

Answer Key:D
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• Question 4 of 10:

/ 1.0 Points

Marketing intermediaries help the company to promote, sell and distribute its products
to final buyers.

A. True
B. False

Answer Key:True
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• Question 5 of 10:

/ 1.0 Points
The economic environments show trends such as shortages of certain raw materials,
higher pollution levels and more government intervention.

A. True
B. False

Answer Key:True
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• Question 6 of 10:

/ 1.0 Points

The macroenvironment are the larger societal forces that affect the microenvironment -
demographic, economic, ecological, technological, _______, and _______ forces.

o A. political, cultural

o B. political, supplier

o C. competitor, cultural

o D. none of the above

Answer Key:A
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• Question 7 of 10:

/ 1.0 Points

An organization that cuts its marketing budget during an economic downturn could be
more likely to review marketing as

o A. A cost
 o B. An investment

o C. Essential

o D. Both a and c

Answer Key:A
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• Question 8 of 10:

/ 1.0 Points

Which of the following is part of an organizations marketing environment?

o A. The organization's micro environment

o B. The organization's macro environment

o C. Any internal or external force that affects the organizations' ability to create,
communicate, deliver and exchange offerings of value

o D. All of the options listed are part of an organizations marketing environment.

Answer Key:D
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• Question 9 of 10:

/ 1.0 Points

When using the PESTL framework, marketers are investigating:

o A. Internal forces

o B. macro environmental forces

 o C. micro environmental forces

o D. Competitive forces

Answer Key:B
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• Question 10 of 10:

/ 1.0 Points

Cultural factors that influence consumer behavior include:

o A. Family, social class, and reference groups

o B. Economic conditions, government regulations, and competition

o C. Advertising, personal selling, and sales promotion

o D. Product attributes, brand image, and packaging

Answer Key:A
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