ANALISIS PENGARUH SIKAP KONSUMEN TERHADAP IKLAN DALAM JARINGAN, KEMAMPUAN

MENGINGAT KEMBALI IKLAN

DALAM JARINGAN, DAN FREKUENSI MENGEKLIK IKLAN DALAM JARINGAN PADA KEPUTUSAN
PEMBELIAN DALAM
JARINGAN
ANANDA BAYU PRADANA PUTRA
Universitas Gadjah Mada, 2016 | Diunduh dari http://etd.repository.ugm.ac.id/

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 ANALISIS PENGARUH SIKAP KONSUMEN TERHADAP IKLAN DALAM JARINGAN, KEMAMPUAN
MENGINGAT KEMBALI IKLAN
DALAM JARINGAN, DAN FREKUENSI MENGEKLIK IKLAN DALAM JARINGAN PADA KEPUTUSAN
PEMBELIAN DALAM
JARINGAN
ANANDA BAYU PRADANA PUTRA
Universitas Gadjah Mada, 2016 | Diunduh dari http://etd.repository.ugm.ac.id/

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 ANALISIS PENGARUH SIKAP KONSUMEN TERHADAP IKLAN DALAM JARINGAN, KEMAMPUAN
MENGINGAT KEMBALI IKLAN
DALAM JARINGAN, DAN FREKUENSI MENGEKLIK IKLAN DALAM JARINGAN PADA KEPUTUSAN
PEMBELIAN DALAM
JARINGAN
ANANDA BAYU PRADANA PUTRA
Universitas Gadjah Mada, 2016 | Diunduh dari http://etd.repository.ugm.ac.id/

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onesia.nomor.enam.dunia. Akses per tanggal 15 Maret 2015.

____. "Ability to Recall Ad', http://www.businessdictionary.com/definition/aided-

recall.html. Akses per tanggal 27 April 2015.

 ANALISIS PENGARUH SIKAP KONSUMEN TERHADAP IKLAN DALAM JARINGAN, KEMAMPUAN
MENGINGAT KEMBALI IKLAN
DALAM JARINGAN, DAN FREKUENSI MENGEKLIK IKLAN DALAM JARINGAN PADA KEPUTUSAN
PEMBELIAN DALAM
JARINGAN
ANANDA BAYU PRADANA PUTRA
Universitas Gadjah Mada, 2016 | Diunduh dari http://etd.repository.ugm.ac.id/

____. "Click-Trough Rate", http://www.businessdictionary.com/definition/click-

through-rate-CTR.html. Akses per tanggal 27 April 2015.

____. "Consumer Decision Making",

http://www.businessdictionary.com/definition/consumer-decision-

making.html. Akses per tanggal 27 April 2015.