MANOLACHE(DRUG) VIOLETA

CIG46IFR11

ONLINE SALES – IMPACT AND TRENDS IN THE BUSINESS

WORLD

Introduction:
In recent years, online sales have become increasingly popular and have revolutionized the
way businesses interact with consumers. Through the internet and digital platforms,
companies can sell products and services in an efficient and convenient way, opening up new
opportunities for them and expanding their audience. This report explores the impact of
online sales on business and analyzes current trends in this constantly evolving field.
The impact of online sales on business:
a. Global accessibility: Through online stores, businesses can reach customers around
the world, eliminating geographical limitations. This opens up new markets and allows
companies to expand significantly.
b. Reducing operational costs: Online sales can reduce the costs associated with
opening and maintaining a physical store, such as rent, utilities, and labor. This can lead
to increased profit and more competitive prices for consumers.
c. Personalization and training: Through data collected online, companies can better
understand customer behavior and preferences. This allows them to offer personalized
offers and adapt their marketing strategies according to the individual needs of
consumers.
d. Instant feedback: Online sales facilitate direct interaction with customers and allow
for fast and real-time feedback. Companies can use this information to improve their
products and services and keep their customers satisfied.
Current trends in online sales:
a. Mobile commerce: The use of mobile devices to make online purchases has become
increasingly popular. Companies are investing in the development of responsible mobile
applications and websites to provide an optimal shopping experience on mobile devices.
b. Artificial intelligence and personalization: Artificial intelligence technologies are
used to provide personalized recommendations and shopping experiences tailored to each
customer. Chatbots and virtual assistants help improve customer service and increase
conversions.

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 c. Augmented and virtual reality: AR and VR technologies are used to provide
consumers with a more interactive and realistic experience while shopping online. These
technologies allow virtual proofing of products and their detailed exploration before
purchase.
d. Social commerce: Social media platforms and influencers have become an important
channel for online sales. Companies work with influencers to promote products and offer
direct purchase options on social media platforms.

Conclusion:
Online sales have become a significant force in the business world, having a profound
impact on how companies operate and interact with customers. This development has brought
many advantages, including global accessibility, reduced operational costs, and the ability to
provide personalized shopping experiences. Current trends in online sales, such as mobile
commerce, artificial intelligence, augmented reality, and social commerce, continue to
redefine the way businesses approach online sales.