Professional Documents
Culture Documents
Wilbert Li
Ms. Cherdu
You may be surprised to see that the self improvement/help industry has a lot to cover
under the iceberg. An experienced psychiatrist has seen its harm on some people, and the shady
things behind the curtain. The idea of self improvement has been around for as long as humans
have walked the planet, but how, and why did the concept implode just recently? There are two
main factors to that, which are: the internet, and profitability. Currently, in almost every part of
the self improvement industry at least one of these two factors are present. Some examples that
have exploded in recent years are hustle culture, looksmaxxing, and probably the most famous
one being the “Red Pill” movement. The self improvement industry preys on people's
insecurities, creates unrealistic expectations, prioritizes monetary gain, and manifests in bad
ways online.
The self improvement industry seems like a pure and innocent part of the internet, trying
to help people’s lives as best they can, especially to the unsuspecting eye. But in no time, you
will be sucked into its abysmal rabbit hole if you have insecurities they can exploit, but how deep
does it go? We can first take a look at the “Red Pill” movement, an idea most present online. Its
name originates from the famous movieMatrix,where the main character is presented with two
pills; a blue pill, and a red pill. Taking the blue pill will leave the main character living its normal
everyday life, while taking the red pill would enable the main character to understand what was
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actually occurring outside the illusion created by the Matrix. The general meaning behind the red
pill is to wake up and stop living in delusion which perfectly encapsulates the main goal of the
Red Pill movement. But in action, it became a place for people, especially angry men to vent
their frustrations. A place where people can vent in and of itself isn’t a bad thing, but it becomes
a big problem when an echo chamber (an environment in which a person encounters only beliefs
or opinions that coincide with their own, so that their existing views are reinforced and
alternative ideas are not considered) is created. Examples of the echo chamber and a place where
people vent:
the provincial legislature in Toronto] [In the hours upon hours I spent wandering
this online neighbourhood, I saw mostly feral boys wandering the digital ruins of
women, and craving the tiniest crumb of self-confidence and fellow-feeling. The
discussion threads are a mixed bag of rage and curiosity: screeds against
strangers on the street, and, most of all, workout schedules and diet
regimes.(Marche, par.4).
A person from the red pill community sharing their thoughts: [Morpheus Manfred: Having spent
my 20s looking for female companionship, I noticed that the dating game wasn’t what I was
taught – what my parents prepared me for, and what I learned from movies. It was stacked
against guys, and it was a very unpleasant experience.] (Marche, par.11). A lot of emotions,
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particularly anger and ego are very prevalent throughout red pill forums, but behind some of the
rage, there lies some good that deserves light to be shined on.
Some ideas that the red pill movement presents aren’t half bad, like working out, dressing
up properly, maintaining healthy habits, striving to be better, and so much more, but the extent
they commit themselves to it is often very unhealthy, and it doesn’t help that a lot of “self
improvement influencers” push unrealistic expectations, and often induce a shame aspect that
makes the viewers dependent on the “self help” videos to make them feel better about
themselves. But i’m no expert on psychological influence, nor are there any statistics to prove
how big of an impact the “Red Pill” movement has on people, but an experienced psychiatrist
said [so I've talked to a ton of women who will say my boyfriend my husband my son especially
is starting to go down the red pill rabbit hole and then they're sort of starting to become like
really really like condescending towards women hateful towards women](Kanojia, 02:15). But
the psychiatrist understands that a lot of stuff from the “Red Pill” movement is actually positive
saying that working out, going to therapy, dressing up nice, and putting your life together, but the
most important aspect people don’t realize is it’s primarily a confidence and shame
problem.(16:33, Kanojia). And he also understands why this type of online forum (red pill)
exists. [where we have to understand something really really important which is that the red pill
manosphere sort of section is the one place in society that really validates men and sort of meets
them where they're at](2:33, Kanojia). And he further explained that in today’s world, men aren’t
really allowed to complain about their lives, whether it’s hard or not because what they were
taught to do was “stop complaining and man up” leaving no room for empathy. And the red pill
manosphere obviously would allow for this which is why it grew at such an exponential rate,
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propping up a lot of content creators that center around the red pill movement, and this is when
the exploitations come in. With a lot of content creators competing for your attention, a lot of
them will shame its audience into thinking that they’re a low value person, which in turn would
make the audience dependent on their video to find the formula for transforming into a high
value person. A lot of the time, the content creators will outright sell the audience the formula,
I think a low value man is a combination of a pile of Shame invalidation from the
algorithms and it's not just the content algorithms that are preying on this shame
this is also what we see with sort of red red pill manosphere kind of stuff is what
these these algorithms will basically do is they'll bludgeon you into more and
more and more shame and at some point the shame gets so high that you're
willing to Fork over money for someone to help you fix this problem (14:02,
Kanojia).
the people who are selling stuff they're going to really be leaning into hey you
suck hey life is hard hey you suck hey this is how to be great and then they show
all this this fancy stuff with these sexy dudes and sexy women and each time you
watch that you feel worse and worse and worse about yourself and then someone
comes along and says give me that money give me your credit card information
and I will fix it for you so there's even this darwinian effect from a business model
around these kinds of things I don't know that these people have really calculated
it this far I don't think that a lot of them have a fundamental understanding of
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psychology but I think what they've sort of figured out is this is what works the
worse I can get someone to feel about themselves and then if I sort of like give
People will always try to capitalize things to earn money, and content creators are no exception,
so be wary of only picking out the good when watching self improvement videos. There are also
other forums in the self help industry that use the same strategy as the red pill does, and it’s
called looksmaxxing.
Looksmaxxing refers to the concept of maxing out your appearance by obsessing over
Improvement. Looksmaxxing can include working out, skin care, and more prominent on online
forums: mewing and mogging. Mewing is the holding of the tongue to the roof of the mouth to
make the jawline appear more defined, and mogging is basically standing next to someone
smaller to make oneself look bigger, and therefore more attractive. Looking after one's
appearance is not inherently a bad thing, it's when it gets to an insane degree like in incel forums
where it becomes an obsession because basing confidence on how one is perceived by others is
not a good time. Yes, showering, healthy diet, and wearing nice clothes can make you feel
leagues more confident, but worrying about a positive canthal tilt(the angle between the inner
corner of the eye and the outer corner of the eye) (a topic often discussed in looksmaxxing
forums) is too much, and makes the process a slog rather than fun. This is why mogging and
looksmaxxing as a joke is funny and widespread, but is also taken seriously. After all, the word
mogging comes from the term AMOG meaning alpha male of the group which was adopted in
incel communities after pickup artists coined it. The obsession with mewing and mogging just to
improve physical appearance feels like a step in an extreme direction. The Improvement
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influencer industry has certainly become a massive part of digital culture, and whilst many
dominating it are positive role models emphasizing working out for the right reasons, there are of
course bad actors out there willing to cash in on insecurity by telling their audience they're ugly.
This is why people who want you to believe that mogging, mewing, or looksmaxxing works will
often be selling courses or products to supposedly help you, claiming that if you just buy
In short, mogging, mewing, and looksmaxxing has become a huge joke. Satirised
constantly as one of the sillier aspects of Incel and pickup artist culture, and ultimately by people
trying their hardest to look their best just so that they can be perceived better by others.
CONCLUSION
With influencers and online forums pushing toxic self improvement, it’s easy to think that
you are not worthy enough of a human being. Especially when most influencers are looking to
benefit themselves. I'd like to share a piece of advice that I personally find makes more sense in
today’s world. It’s okay to be average. With the world telling you to be more passionate, be
better looking, and that you should be the top one percent to be content, this is simply not the
case. Everyone is built with differing characteristics, and it’s unfair to tell everyone to be a
certain way to be happy. When in truth, anyone can find peace and contentment without falling
Works Cited
Marche, Stephen. “Swallowing the Red Pill: A Journey to the Heart of Modern Misogyny.” The
www.theguardian.com/technology/2016/apr/14/the-red-pill-reddit-modern-misogyny-ma
nosphere-men.
Kanojia, Alok. “Stop Being A Low Value Man” YouTube, uploaded by HealthyGamerGG, 22
September 2023,https://www.youtube.com/watch?v=or6A1Pl04ss
www.youtube.com/watch?v=umebOTiK9QM