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MKTG 10th Edition Lamb Test Bank
MKTG 10th Edition Lamb Test Bank
TRUEFALSE
1. A market is people or organizations with needs or wants and with the ability and the willingness
to buy.
(A) True
(B) False
Answer : (A)
(A) True
(B) False
Answer : (B)
3. Market segmentation helps decision makers to more accurately define marketing objectives and
better allocate resources.
(A) True
(B) False
Answer : (A)
4. For a successful market segmentation, one marketing mix cannot be used for another market
segment.
(A) True
(B) False
Answer : (B)
(A) True
(B) False
Answer : (B)
6. When making a purchase, satisficers consider numerous suppliers, solicit bids, and study all
proposals carefully before selecting one.
(A) True
(B) False
Answer : (B)
(A) True
(B) False
Answer : (B)
(A) True
(B) False
Answer : (A)
9. A firm's marketing mix is intended to bring about a mutually satisfying exchange relationship with
a market.
(A) True
(B) False
Answer : (A)
10. Dynamic segmentation approaches adjust to fit the changes that occur in customers' lives.
(A) True
(B) False
Answer : (A)
11. Cannibalization occurs when the sales of an existing product remain the same despite the
introduction of a new product.
(A) True
(B) False
Answer : (B)
12. With the personal and targeted nature of customer relationship management, consumers spend
more time making purchase decisions.
(A) True
(B) False
Answer : (B)
13. The distinctions between products created through product differentiation can be either real or
perceived.
(A) True
(B) False
Answer : (A)
MULTICHOICE
14. Which of the following is a similarity between a stock market and a labor market?
(B) Both are composed of people who are unwilling to spend large sums of money for products or
services.
(C) Both are composed of people with specific wants that can be satisfied by particular product
categories
Answer : (C)
15. Nalpas Inc., an apparel company, manufactures clothes for men, women, and children. It further
divides its core customers on the basis of demographic variables such as income, ethnic background,
and family life cycle. These divisions are known as _____.
Answer : (B)
16. The purpose of market segmentation is to
(B) divide a market into submarkets of equal size and equal number of customers
(C) group a large number of markets together, enabling a company to serve them simultaneously
(D) enable a marketer to tailor marketing mixes to meet the needs of one or more specific segments
Answer : (D)
17. Terra Corp. produces a wide range of furniture, such as cabinets, book cases, and wardrobes. It
divides its consumer market into several groups of people who have similar interests in wooden
furniture. In this case, dividing its consumer market:
(A) enables Terra Corp. to meet the markets' need with a single marketing mix.
(B) enables Terra Corp. to define customer needs and wants precisely
Answer : (B)
(A) It helps marketers to design marketing mixes to match the characteristics of one or more
segments
(B) It helps marketers to adopt a single market mix to meet the needs of customers in the market
(C) It helps marketers to adopt a single market mix to meet the needs of customers in the market
(D) It helps marketers to focus on satisfying customer needs rather than meeting the organization's
objectives.
Answer : (A)
(A) The market segment must comprise people with different product needs
(C) The market segment must be large enough to warrant developing and maintaining a special
marketing mix.
(D) The market segment must be divided according to the North American Industry Classification
System
Answer : (C)
20. _____ refers to segmenting markets by region of a country or the world, market size, market
density, or climate.
Answer : (A)
21. Which of the following is a reason why consumer goods companies take a regional approach to
marketing?
(A) Companies have the opportunity to take more time to react to competition
(C) Baby boomers and seniors can be easily attracted using this approach
(D) Baby boomers and seniors can be easily attracted using this approach
Answer : (D)
22. The editorial board of Gamers' Page, a magazine that primarily caters to people who are
enthusiastic about sports and gaming, targets people who enjoy games. This type of market
segmentation used by the editorial board of Gamers' Page is an example of _____.
Answer : (C)
23. In the context of a buying process, which of the following statements is true of satisficers
(A) They select the best supplier who satisfies their product and delivery requirements
(C) They contact familiar suppliers and place orders with the first one that fulfills their requirements
(D) They contact new and unfamiliar suppliers when they need to purchase a product
Answer : (C)
24. In the context of purchasing profiles, _____ are business customers who consider numerous
suppliers, solicit bids, and study all proposals carefully before selecting one.
(A) laggards
(B) innovators
(C) optimize
(D) satisficers
Answer : (C)
25. Wesley Electronics Inc. is a company that manufactures electronic gadgets. The marketing
managers of the company spend a great deal of money on advertising in order to create awareness
of the company's products among potential customers. They employ various methods of advertising,
such as print, broadcast, and online advertising. According to the steps of market segmentation,
Wesley Electronics Inc. is most likely:
Answer : (B)
26. A firm using a(n) _____ essentially adopts a mass-market philosophy, viewing the market as one
big market with no individual segments
Answer : (A)
"Mutta?"
"Mihin sitte?"
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"Aa, perh… Aivan niin! Hän oli pikku tyttö silloin. Ja nyt tuollainen
daami! Niin ne nuoret kasvavat."
"Kolme ja keittiö."
"Hullutuksia?"
"Niin, toruit lapsia, kun muka…"
*****
"Arvoisa herra!
Kunnioittaen
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siitä yksinkertaisesta syystä, että meiltä sattui puuttumaan juuri nuo
viisituhatta markkaa.
"Kiitä Jumalaa, että sinulla on niin järkevä vaimo. Kuulin juuri, että
sama yhtiö on mennyt kumoon, joten niillä osakkeilla ei ole viiden
pennin arvoa", sanoi setä.
"Se on afääriä!"
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1) osakepääoman korottamisesta;
3) hankintatarjouksista ja urakkatöistä;
4) kiinnelainoista;
5) isännöitsijän palkankorotuksesta ja
Johtokunnan puolesta:
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Neitonen kysyi:
"Niin, pääasia on, että ajoissa voi vetäytyä syrjään", lopetti nainen
varoittavasti.
"Se on totta, se. Mutta kun kerran piti viedä panttiin soittokoneeni
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Tirehtööri jatkoi:
"Et suinkaan tullut ilman kuittia! Jos hän tahtoo olla petollinen,
menetämme rahat."