Synopsis of project report

Title
A study on effects of relaunching Nestle Maggi
product in India (2015)

Submitted by:
Mr. Vedang Ganesh Poman
Class: Final year CT
Roll No: 20-47

Under the guidance of

Dr. Kiran Shende

Date of Submission
17th October 2023
 A STUDY ON EFFECT’S OF RELAUNCHING
NESTLE MAGGI PRODUCT IN INDIA (2015)

INTRODUCTION:
It’s a study to understand the effects of relaunching nestle Maggi
product in India after the ban was lifted up in the year 2015.
The Maggi controversy broke the trust of many consumers because
MSG (Monosodium Glutamate) and Lead were reported to be
beyond the prescribed level.
It was found in the year 2015 that MSG and Lead were found beyond
prescribed limit in some of the tests conducted on Maggi samples in
India.
Bombay High Court directed to take away and destroy all the types of
Maggi variants throughout the country. The Brand value worth Rs.
1300 crore was affected due to recollection of Maggi instant 2
minutes Noodles.
This research is to understand the comeback, revival and the
response from the consumers of the Maggi product through various
strategies used by Nestle company such as: promotional campaign,
emotional advertising, making changes in the product and launching
new flavoured varieties of Maggi products.
Literature Review
This chapter would deal with the published literature pertaining to
the topic.
The published literature would be reviewed from articles, research
papers, books, journals etc.
A total of 9 relevant reviews would be referred and presented in this
chapter.
Research Methodology

Primary Data: -
• Field Visits
• A well drafted questionnaire was sent for people to fill through
online medium to know how many people are aware about it and to
understand their views on it.

Secondary Data: -
• Data will be collected from various sites online, news articles
and government official sites.

Sampling Method:-
• The research is going to be based on the response of the
peoples through the online questionnaire form.
• Questionnaire for the effects of relaunching Nestle Maggi
product in India and the response from the market
• Sampling Size: - 101
Data Analysis and Interpretation: -

1. Did you consumed nestle Maggi before the ban in 2015?

 Based on the response received, the graph shows that about

94.1% of the people consumed nestle Maggi before the ban in
2015 and
 Only 5.9% of the respondents did not consumed nestle Maggi
before the ban in 2015.
2. Did the ban have an impact on sales of nestle Maggi in India?

 According to the analysis, the graph shows that about 53.5% of

the respondents says that sales dropped significantly,
 30.7% people says that they are not sure about the impact of
sales,
 10.9% people says that sales remained unaffected and
 Only 5% of the respondents shows that sales increased due to
curiosity.
3. During the ban on nestle Maggi, what was your point of view
towards the product?

 According to the analysis, the graph shows that 39.6% of the

people says that nestle Maggi is not good for health to
consume,
 38.6% people chooses to stay neutral about the nestle Maggi
and
 21.8% of the respondents says that there is no harm to the
health for consuming Maggi.
4. Key factors that contributed to the successful relaunch of nestle
Maggi in India after the ban was lifted up?

 According to the analysis, the graph shows that maximum

number of people of about 52.5% says that all of the key factors
which are effective marketing campaign, customer loyalty,
expanding their product line and improving supply chain
management methods have contributed in the successful
relaunch of nestle Maggi in India,
 21.8% of people says that only effective marketing campaign
contributed,
 17.8% of respondents says that only customer loyalty
contributed and
 Less than 5% respondents say that only expanding product line
and improving supply chain management methods contributed
in the successful relaunch of nestle Maggi in India.
5. Did the nestle Maggi relaunch made an impact on customers
perception (point of view) towards the nestle brand in India?

 According to the analysis, the graph shows that maximum

number of people of about 56.4% says that the relaunch
made a positive impact towards the brand in India,
 32.7% of the people says that they are not sure and
 Only a few numbers of respondents of about 11% says that it
made a negative or had no impact on the brand in India.
6. Did proper marketing mix strategies and activities helped nestle
Maggi to relaunch itself successfully in India?

 According to the analysis, the graph shows that maximum

number of people of about 90.1% says that the marketing
mix strategies helped nestle Maggi to relaunch itself
successfully and
 Only a few numbers of respondents of about 9.9% says that
this strategies did not helped to relaunch the Maggi
successfully in India.
7. How did nestle Maggi regained consumers and their trust?

 According to the analysis, the graph shows that 45.5% of the

people says that all of the above methods which are
launching new flavours, offering discounts and promotional
activities and making them believe that their product is
healthy and has taste like no other helped nestle Maggi to
regain its customers and their trust,
 33.7% of the responses says that only making them believe
that their product is healthy and has taste like no other help
them to regain their customers and their trust,
 13.9% of the responses says that only launching new flavours
helped them and
 Only a few responses of about 7% says that only offering
discounts and promotional activities helped nestle Maggi to
regain its customers and their trust.
8. After the ban was lifted-up in 2015, how often you consumed
nestle Maggi?

 According to the analysis, the graph shows that a maximum

number of people of about 49.5% says that they consume
nestle Maggi rarely,
 39.6% of the people says that they consume nestle Maggi
regularly and
 Only 10.9% of the respondents says that they never
consumed nestle Maggi after the ban was lifted up.
9. Is nestle Maggi still the market leader in the recent years after
the ban was lifted up?

 Based on the responses received, the graph shows that a

maximum number of people of about 56.4% says that nestle
Maggi is still the market leader,
 34.7% of the respondents are not sure and
 Only 7% of the respondents says that it is not the market
leader after the ban was lifted up.
Questionnaire:

1. Did you consumed nestle Maggi before the ban in 2015?

a) Yes
b) No

2. According to you, did the ban have an impact on sales of Nestle

Maggi in India?

a) Sales dropped significantly

b) Sales remained unaffected
c) Sales increased due to curiosity
d) Not sure

3. During the ban on Nestle Maggi, what was your point of view
towards the product?

a) It is not good for health

b) There is no harm to health
c) Neutral

4. What are the key factors that contributed to the successful

relaunch of Nestle Maggi in India after ban was lifted up?

a) Effective marketing campaign

b) Customer Loyalty
c) Expanding their product Line
d) Improving Supply Chain Management Methods
 e) All of the above

5. Did the Nestle Maggi relaunch made an impact on customers

perception (point of view) towards the brand in India?

a) Yes, Positive Impact

b) No, Negative Impact
c) Not Sure

6. Did proper marketing mix strategies and activities helped Nestle

Maggi to relaunch itself successfully in India?

a) Yes
b) No

7. According to you, how did Nestle Maggi regained consumers

trust?
a) Launching new flavours
b) Offering discounts and promotional activities
c) Making them believe that their product is healthy and has
taste like no other
d) All of the above

8. After the ban was lifted-up in 2015, how often you consumed
Nestle Maggi?

a) Regularly
b) Rarely
c) Never consumed
 9. According to you, is Nestle Maggi still the market leader in the
recent years after the ban was lifted up?
a) Yes
b) No
c) Maybe

NAME: Vedang Ganesh Poman

Contact no: 9762532006

Student’s signature: Guide’s signature: