TYPES OF DEMAND 1. Direct (Autonomous) demand and Derived demand ¥ Direct demand is the demand for commodities or services meant for final consumption. For example, the demand for food, shelter, clothes, and vehicles is direct demand as it arises out of the biological, physical, and other personal needs of consumers. ¥ Derived demand refers to the demand for a product that arises due to the demand for other products For example, demand for petrol is derived from demand for a car. Demand for raw materials 2. Company demand and Industry demand v Company demand refers to the demand for the products of particular company. For example, the demand for the smart phone produced by “Apple Inc." is company demand. ¥ Industry demand refers to the total demand for the products produced by all firms taken together in the industry. In other words, it is the sum of all companies demands in an industry. For example, total demand for smart phone produced by oll smart phone manufacturers in United States.TYPES OF DEMAND 3, Durable goods demand and non-durable goods demand Durable consumer goods are those consumer goods which can be used by consumer many times over a period of time fg. Television, Car, Air Conditioner, and Fan ete Further, because of their durability they can be stored for longer periods of time. The customers use th services of durable goods fora relatively long term, So demand for durable goods fluctuates very much (Because of inventory in channels of distribution), Non-durable goods are those consumer goods which can be used by consumers only once. These goods purchased at regular intervals and only current demand should meet at current condition Eg, Food items.TYPES OF DEMAND 3. Durable goods demand and non-durable goods demand ¥ Durable consumer goods are those consumer goods which can be used by consumer many times over a period of time. Eg. Television, Car, Air Conditioner, and Fan etc. Further, because of their durability they can be stored for longer periods of time. The customers use the services of durable goods for a relatively long term. So demand for durable goods fluctuates very much (Because of inventory in channels of distribution). ¥ Non-durable goods are those consumer goods which can be used by consumers only once. These goods purchased at regular intervals and only current demand should meet at current condition. Eg, Food items.INDIVIDUAL DEMAND Demand of an individual buyer in market is known as individual demandINDIVIDUAL DEMAND SCHEL (Rs per ki Com X (Qty in kg)MARKET DEMAND @ Demand of a a S & commodity by A= all consumers ‘ : in the market is known as market MW demandMARKET DEMAND SCHEDU. Quantity demanded ‘Consumer I | Consumer II