BELIEVE IN YOU

1
 FOUNDERS
Mohammad Rassel
Founder & CEO
Mohammad Rassel is the visionary founder of Evaly. Leading a team of
around a thousand employees, he is currently the CEO and Managing
Director of Evaly, Ebazar, Efood, Elogistics, Ekhata, among other notable
wings of the Etech initiative. An approachable leader with a brilliant
entrepreneurial attitude and calculative risk-taking nature, he is the
main force behind this successful venture. His entrepreneurial journey
started when he launched Kidz Diapers after giving up his brilliant career
in banking. Rassel received his postgraduate MBA degree from the
Institute of Business Administration, Dhaka University - the premier
business school of the country.
Shamima Nasrin
Co-Founder & Chairman
Shamima Nasrin is the co-founder and Chairman at Evaly. With a solid
background in establishing a successful venture of Kidz Diapers in a very
competitive market with a sustainable and disruptive marketing
strategy, she is also an expert in e-commerce and fintech business in
Bangladesh, having practical experience of working in these fields.
Shamima received her bachelor’s degree from Jahangirnagar University.
 THE TEAM
Tarikul Kamrul
COO (Joining on Jan 2021)
16 years of experience
IBA, DU | NSU | Ex BAT, MGH, Robi,
BTI, Link3 Technologies.
Zeeshan Kingshuk Huq
CEO (Joining on Jan 2021)
20 years of experience
IBA, DU| Ex Sindabad.com, Arif R Hossain
Zero Gravity Venture Limited, BRAC Bank, CMO
Warid Telecom, MGH Group, Holcim.
Oxford Brookes | Ex AC Nielsen UK,
Oxfam UK, Robi 10 Minutes School,
Auction for Action, BD Clean
Osman Goni Nahid
CTO
8 years of experience
Jahangirnagar University | DIU
Ex Potaka | EkkBaz | Inovio
Sk. Tanvir Ahmed
CXO
12 years of experience
DU| Ex GP (Telenor), Robi, BRAC,
Pathao, Sheba Platform Ltd.
 THE TEAM

Sajjad Alam Murad Hasan Khurshid

Head of Commercial & Business Executive Director, Control & Process
21 years of experience 21 years of experience
IBA, DU | Ex Sindabad.com, IBA, DU | Ex Banglalink, Shohoz,
GP (Telenor), BAT Loosely Coupled Technologies

Ehsan Sarwar Chowdhury Md ArifulIah Khan

Executive Director, Strategy & Executive Director, Control & Process
Implementation 12 years of experience
17 years of experience ISRT, DU| Ex GP (Telenor)
National University | ICMA | Ex Jobike, Sheba.xyz,
East West Media Group, IMI Mobile, MGH.

Mohsin Khan Mohammad Tanvir Hossain

Head of Software Development Head of Finance
10 years of experience University of Dhaka | Ex Surecash, BRAC, SMC,
University of Dhaka | Ex iPay, REVE Systems GP (Telenor)
 THE TEAM

Md. Atiqur Rahman Md. Mamunur Rashid

Director, Operations Director, Technical
10 years of experience 16 years of experience
University of Gloucestershire | Ex TESCO Bangalore University | Ex Sirius (BD) Ltd/ ZIP

Sabrina Nasrin Md. Feroj Hossain

Director, HR & Admin Director, Audit
6 years of experience
10 years of experience
DU| Ex Bitopi Leo Burnett, Spotlight.
University of Dhaka

Abu Jafor Siddique Mahdi Chowdhury

Director Senior Vice President
10 years of experience 4 years of experience
Ex South Asian Media Institute | iDigital Limited, SUST | University of Greenwich
Adon Communications, and Ogilvy & Mather

Sajid Rahman
Advisor
CEO at Telenor Health
A prolific angel investor at companies
from Silicon Valley, SEA, and Africa.
THE TEAM
Muhaimen Siddiquee Mushtahid Ul Islam
Head of Brand Head of Food Technology
10 years of experience 8 years of experience
East West University | Ex FCB Bitopi, Asiatic East West University | Ex HungryNaki.
JWT, GREY Group, MightyByte and Shohoz.
Shamsia Tabassoum Shahnewas Mannan
Head of HR Head of Business Development,
Food Technology
8 years of experience
Central Queensland University| Ex eGeneration 12 years of experience
Group, Sheba Group and Brac Bank. National University | Ex Shohoz,
Pathao, iPay, Citycell.
Traction

4M+ 33K+
Unique Customers Sellers

330K+ 3M+
Products Orders Delivered

$286 Million+
Gross Revenue

$100 3.7M+
Avg Basket Size Monthly Unique Visitors
Market Share, Since May 2020

Evaly Daraz Chaldal Others

16%

73%
5%

6%
Market Validation

160 Million+ $2.1 Billion+

Target Market Population eCommerce Market Size

35% 69%
Smartphone Penetration, Internet Penetration
57M+ Users 110M+ Users

$2,064 8.2%
Per Capita Income GDP Growth
 Zero to Two Hundred Eighty Six Million – within 1.9 years!!

~350%
MoM Average
Growth $286.49

$246.28

$142.02

$72.15
Launch
$19.48
$0.01 $1.05 $4.31

Q1'19 Q2'19 Q3'19 Q4'19 Q1'20 Q2'20 Q3'20 Q4'20

Incremental Gross Revenue [In Million USD]

 Value of Monthly GMV (In Million USD)

$60.00

$53

$50.00
Over 50 Million
$45.30
USD/month!!! $42

$40.00

32.98

$30.00

$22.62 $22.42

$20.00
$16.39
$13.66
$10.55
Launch
$10.00
$5.45 $5.98

$2.00 $1.93 $2.69

$0.00 $0.00 $0.01 $0.00 $0.25 $0.79 $0.84 $0.42
$0.00
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb, Mar Apr May Jun Jul Aug Sep Oct
2020 2020 2020 2020 2019 2019 2019 2019 2019 2019 2019 2019 2020 2020 2020 2020 2020 2020 2020 2020 2020 2020
 Merchants Grew ~2x Over Last 12 Months

40.00
35.00
Unique Shops/Seller [in thousands] 33.45

30.00
28.70

26.09
24.51

25.00
22.96
21.46 21.86
20.66 20.76
19.59

20.00
18.28
17.12
16.23
15.23 15.60
14.96

15.00
13.13 13.65
11.91 12.45
11.41
10.41 200K+ Order

10.00
8.94 Processing/mo

5.00
0.00
Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct
2018 2019 2019 2019 2019 2019 2019 2019 2019 2019 2019 2019 2019 2020 2020 2020 2020 2020 2020 2020 2020 2020 2020
 Top Contributors

30.94
30

Amount (in mn USD)

25

20 19.54

15.07
15
13.11

10
9.57

7.65

5 4.43
3.81
3.27 2.94
2.37
1.73 1.40 1.32
0.37
0
Periodic Commission Development

Weighted Average Margin (%)

30

25
25

20 19

15 14

10
10

0
Upto Q1 2020 Till 17 Nov 1st Oct to 17th Nov *Q2 2021
Category Wise Sales

Motor Bikes 15% Mobiles

25%
10% Home Appliances

5%
Others Fashion

14% 8%

Grocery
8% 15%

Computers
 Business Growth Forecasting

GMV(mn USD) Net Intake (mn USD) Profitability

941.2 941.2 941.2 100%
950.00
823.5
800.00
705.9

650.00 588.2
529.4 50%
500.00 470.6

-15% -12% -10% 352.9 5%

350.00 305.9 317.6 5%
270.6 5% 5%
247.1 0% 2% 5% 5%
211.8
-28.2 176.5 -2%
200.00 141.2 -4% 5%
-7% 0%
73.5 88.7 89.6
53.4
50.00 0.0 0.1 1.0 7.6 16.7 47.1

-3.8 -6.7 -18.7 -23.5 -26.6 -25.1

-100.00 0.0 -0.1 -0.7
-20% 47.1
29.4 35.3 41.2 47.1
-28% -6.4 9.4 26.5
-30% -26.5 -25.4 -24.7 -18.9 -12.2 0.0
-32%
-35%
-250.00
-50%
-40%
-50%
-400.00

-70%
-550.00
-80%
-100%
-700.00 -100%
Q1 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4
2018 2019 2020 2021 2022 2023 2024
Business Model
3 Revenue Pillars

Sales Revenue Service Revenue Subscription Revenue

Commission ~ Avg For Promotions, Listings, From Periodic Store
Up to 30% Shipping, Content, KAM Subscriptions
What sets us apart

%
$

Direct Higher Margin Top Brand

Sourcing Acquisition Collaboration

High MSME Best Price And Integrated

Penetration Authentic Product Platforms
Use of Funds
Market Development
And Promotion

70%
Infrastructure
20% Development

10%

Operational
Expenses
 Evaly on Mass Media

AsiaOne awards Evaly as fastest growing Evaly receives e-Commerce Movers Evaly wins Excellence in Mastercard Evaly will make you a deal that you
brand in the country Award 2020 Business Award 2019-20 cannot refuse

Evaly thrives to emerge akin to Amazon Evaly signs agreement with Coca-Cola Evaly to deliver Samsung Smart TV to Evaly signs MoU with Hero for Motor
and Alibaba from Bangladesh International Beverage Private Ltd 100,000 families Bikes
 Evaly on Mass Media

Govt ecommerce-friendly: Evaly CEO, Gloria Jeans Coffees, BFC join Evaly in Crocodile clothing collection now Unimart super shops are joining Evaly
Mohammad Rassel food delivery available on Evaly Express

Kenneth Cole products available on Evaly signs business deal with Evaly signs agreement with Fair Food Evaly launches food delivery service ‘e-
Evaly Wholesale Club and Lifestyle Food’