Instructions

1. First, update the Settings and Reports tabs with your preferred content and status
types.
2. As you do
3. Add keyword
or delete research,
columns addMaster
in the topic clusters to the list
tab as needed. Somein the Settings
ideas: Add atab.
"Recommended length", "Pages to link to", and/or "Products to mention".
4. Use the Dashboard tab to monitor progress.

Recommended add-ons:
Google Analytics:
Run GA reports inside your spreadsheet. I recommend using this to get URL-level
organic traffic data.
Search
Run GSC reports inside your Analytics
spreadsheet. for Sheets: using this to get URL-level
I recommend
clicks, impressions, and average position/CTR data.
Connect Google Google Sheets/Google
Sheets to Google Docs.Docs integration
If your via Zapier:
content creators use Google Docs, I
recommend using this to create a draft in Docs for each spreadsheet row.

Related course:
How to Build a Search Insights Report to
Grow Organic Traffic to Your Blog
keyword research, and then create a report that will empower your team to
exponentially increase organic traffic to your blog.

Click Here to Take the Course Today

Created by Aja Frost
 Status Count
Not started 12
In progress 3
Published 4

Content Type Count

Pillar page 3
Blog post 11
Link asset 3
Conversion asset 2

Topic Cluster Count not started Count in progress Count published

Cluster 1 1 5 1
Cluster 2 3 1 1
Cluster 3 4 1 2
 Search Insights Report
Insights Report Progress

Not started

In progress
Status

Count

Published

0 2 4 6 8 10 12 14
Count

Content Types Breakdown

Pillar page
Blog post
Link asset
Conversion asset
hts Report Dashboard

Total MSV: 19,000

Progress by Cluster
8
7
6
5 Count published
4 Count in progress
3 Count not started

2
1
0
Cluster 1 Cluster 2 Cluster 3
Topic Cluster
 Topic Cluster Head Keyword MSV Content Type
Cluster 1 1,000 Pillar page
Cluster 1 2,000 Blog post
Cluster 1 3,000 Blog post
Cluster 1 4,000 Blog post
Cluster 1 5,000 Link asset
Cluster 1 6,000 Link asset
Cluster 1 7,000 Conversion asset
Cluster 2 8,000 Pillar page
Cluster 2 9,000 Blog post
Cluster 2 10,000 Blog post
Cluster 2 11,000 Link asset
Cluster 2 12,000 Conversion asset
Cluster 3 13,000 Pillar page
Cluster 3 14,000 Blog post
Cluster 3 15,000 Blog post
Cluster 3 16,000 Blog post
Cluster 3 17,000 Blog post
Cluster 3 18,000 Blog post
Cluster 3 19,000 Blog post
 Status Writer Recommended URL Recommended title
Not started
In progress
Not started
Not started
Published
Not started
Not started
Not started
Not started
Not started
In progress
Published
Not started
Not started
Not started
In progress
Published
Published
Not started
Recommended H2s Recommended H3s Recommended snippets Other notes
Live URL
Content Type
Pillar page
Blog post
Link asset
Conversion asset

Status
Not started
In progress
Published

Topic Cluster
Cluster 1
Cluster 2
Cluster 3
Cluster 4
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Cluster 46
Cluster 47
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Cluster 101
highlight cells D2 to D1000, select Data > Data Validation, and edit the range accordingly. This
will update the drop-down selection to include your new content types.

Validation, and edit the range accordingly. This will update the drop-down selection to include
your new content types.

Next, go to the Reports tab, and update the status types there as well. You'll need this formula:
COUNTIF(Master!E2:E1000,"[INSERT NEW STATUS TYPE HERE})
This will update the reports in the Dashboard tab.
Replace these filler cluster titles with your own, starting in cell A36, then go to the Master tab,
highlight cells A2:A1000, select Data > Data Validation, and edit the range accordingly.
need to update the COUNTIFS formulas as well: =COUNTIFS(Master!A:A,"[INSERT CLUSTER
NAME HERE]",Master!E:E,"Not
For example, started").
if your first topic cluster is "International SEO," then your COUNTIFS formulas
would be:
COUNTIFS(Master!A:A,"International SEO",Master!E:E,"Not started")
COUNTIFS(Master!A:A,"International SEO",Master!E:E,"In progress")
COUNTIFS(Master!A:A,"International SEO",Master!E:E,"Published")
Don't forget to change the status types as well if you modified those in the previous step.
This will update the reports in the Dashboard tab.